{"id":1767,"date":"2021-03-25T09:14:09","date_gmt":"2021-03-25T09:14:09","guid":{"rendered":"http:\/\/www.iforbes.cz\/?p=1767"},"modified":"2021-03-25T09:14:10","modified_gmt":"2021-03-25T09:14:10","slug":"londynska-burza-ocenila-bat-za-zodpovednou-strategii-udrzitelnosti-v-potravinarskem-a-tabakovem-segmentu-nema-konkurenta","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2021\/03\/25\/londynska-burza-ocenila-bat-za-zodpovednou-strategii-udrzitelnosti-v-potravinarskem-a-tabakovem-segmentu-nema-konkurenta\/","title":{"rendered":"Lond\u00fdnsk\u00e1 burza ocenila BAT za zodpov\u011bdnou strategii udr\u017eitelnosti. V potravin\u00e1\u0159sk\u00e9m a tab\u00e1kov\u00e9m segmentu nem\u00e1 konkurenta"},"content":{"rendered":"\n

Spole\u010dnost British American Tobacco (BAT) se d\u00edky kampani \u201eBetter Tomorrow\u201c vyhoupla na p\u0159edn\u00ed m\u00edsta tr\u017en\u00edho indexu Financial Times Stock Exchange 100 (FTSE 100) z pohledu tzv. ESG strategie, kter\u00e1 je zalo\u017eena na principech spole\u010densk\u00e9 odpov\u011bdnosti firem. <\/strong><\/p>\n\n\n\n

BAT z\u00edskala 91 bod\u016f ze 100 mo\u017en\u00fdch, um\u00edstila se celkov\u011b na t\u0159et\u00edm m\u00edst\u011b, a stala se tak v\u016fbec nejv\u00fd\u0161e um\u00edst\u011bn\u00fdm reprezentantem potravin\u00e1\u0159sk\u00e9ho a tab\u00e1kov\u00e9ho pr\u016fmyslu ve zmi\u0148ovan\u00e9m indexu. Jde o dal\u0161\u00ed ze s\u00e9rie ocen\u011bn\u00ed, kter\u00fdch se tab\u00e1kov\u00e9 spole\u010dnosti dostalo za jej\u00ed snahu o udr\u017eitelnost v\u00fdroby, distribuce i spot\u0159eby fin\u00e1ln\u00edch produkt\u016f. <\/strong><\/p>\n\n\n\n

Index FTSE 100 je jedn\u00edm z tr\u017en\u00edch index\u016f lond\u00fdnsk\u00e9 burzy a zahrnuje 100 spole\u010dnost\u00ed s nejvy\u0161\u0161\u00ed tr\u017en\u00ed kapitalizac\u00ed a s\u00eddlem na \u00fazem\u00ed Velk\u00e9 Brit\u00e1nie. Souhrnn\u011b pak tento vzorek p\u0159edstavuje zhruba 80 procent ve\u0161ker\u00e9ho britsk\u00e9ho akciov\u00e9ho trhu. P\u0159ed BAT se tak um\u00edstily pouze dv\u011b farmaceutick\u00e9 spole\u010dnosti \u2013 GlaxoSmithKline (GSK) a AstraZeneca. <\/p>\n\n\n\n

Vlajkovou lod\u00ed BAT ve snaze zvy\u0161ovat standardy udr\u017eitelnosti se stala kampa\u0148 A Better Tomorrow (voln\u011b do \u010de\u0161tiny p\u0159elo\u017eeno jako Lep\u0161\u00ed z\u00edt\u0159ky). Tou tab\u00e1kov\u00fd koncern p\u0159ijal z\u00e1vazek uhl\u00edkov\u00e9 neutrality do roku 2050, p\u0159echodu na vyu\u017e\u00edv\u00e1n\u00ed elektrick\u00e9 energie v\u00fdhradn\u011b z obnoviteln\u00fdch zdroj\u016f do roku 2030, a eliminaci ve\u0161ker\u00e9ho odpadu ve v\u0161ech v\u00fdrobn\u00edch z\u00e1vodech ur\u010den\u00e9ho na skl\u00e1dky do roku 2025. Vysok\u00e9 um\u00edst\u011bn\u00ed v FTSE 100 je produktem dlouhodob\u00e9 snahy, kter\u00e1 ji\u017e v lo\u0148sk\u00e9m roce vynesla BAT na 200 podobn\u00fdch ocen\u011bn\u00ed.<\/p>\n\n\n\n

\u201eZisk v\u00edce ne\u017e 200 ocen\u011bn\u00ed b\u011bhem roku 2020 je dostate\u010dn\u00fdm d\u016fkazem toho, \u017ee kampa\u0148 BAT za nav\u00fd\u0161en\u00ed standard\u016f udr\u017eitelnosti nen\u00ed jen v\u00fdst\u0159elem do pr\u00e1zdna. Pro n\u00e1s je to v\u00fdznamn\u00fd miln\u00edk v budov\u00e1n\u00ed udr\u017eitelnosti na\u0161eho podnik\u00e1n\u00ed do budoucna. Um\u00edst\u011bn\u00ed na t\u0159et\u00edm m\u00edst\u011b v ESG \u017eeb\u0159\u00ed\u010dku FTSE 100 je dal\u0161\u00edm \u00fasp\u011bchem, kter\u00fd jen posiluje na\u0161e odhodl\u00e1n\u00ed usilovat o lep\u0161\u00ed z\u00edt\u0159ky. Z toho budou t\u011b\u017eit nejen na\u0161i investo\u0159i a z\u00e1kazn\u00edci, ale t\u00e9\u017e spole\u010dnost jako celek. M\u00e1me p\u0159ed sebou je\u0161t\u011b dlouhou cestu,\u201c<\/em> komentuje ocen\u011bn\u00ed ESG strategie \u0160t\u011bp\u00e1n Michl\u00ed\u010dek, gener\u00e1ln\u00ed \u0159editel BAT pro \u010ceskou republiku a Slovensko<\/strong>. <\/p>\n\n\n\n

Spole\u010dnost BAT se z\u00e1rove\u0148 m\u016f\u017ee t\u011b\u0161it i z ocen\u011bn\u00ed Gobal Top Employer, a to ji\u017e \u010dtvrt\u00fdm rokem v \u0159ad\u011b. Obecn\u011b je spole\u010dnost hodnocena jako v\u00fdznamn\u00fd hr\u00e1\u010d usiluj\u00edc\u00ed o zamezen\u00ed dal\u0161\u00edho prohlubov\u00e1n\u00ed sou\u010dasn\u00e9 klimatick\u00e9 krize. <\/p>\n\n\n\n

Za v\u0161echny \u00fasp\u011bchy jmenujme nap\u0159\u00edklad 26% pod\u00edl energi\u00ed z obnoviteln\u00fdch zdroj\u016f na celkov\u00e9 v\u00fdrob\u011b BAT. Oproti roku 2019 jde t\u00e9m\u011b\u0159 o 30% sn\u00ed\u017een\u00ed z\u00e1vislosti na fosiln\u00edch zdroj\u00edch. Za stejnou dobu se poda\u0159ilo sn\u00ed\u017eit spot\u0159ebu vody o 11 %. Na \u00farovni nejvy\u0161\u0161\u00edho managementu, kde v sou\u010dasnosti p\u016fsob\u00ed 38 % \u017een, nad\u00e1le doch\u00e1z\u00ed k napl\u0148ov\u00e1n\u00ed politiky genderov\u00e9 rovnov\u00e1hy. Jen za lo\u0148sk\u00fd rok se zv\u00fd\u0161il po\u010det u\u017eivatel\u016f nikotinov\u00fdch alternativ o t\u0159i miliony a na konci prosince dos\u00e1hl 13,5 milionu. P\u0159\u00edjmy z t\u00e9to kategorie produkt\u016f vzrostly za jedin\u00fd rok o 15 %.<\/p>\n\n\n\n

Co je ESG?<\/em><\/strong><\/p>\n\n\n\n

Strategie ESG se zakl\u00e1d\u00e1 na komplexn\u00edm p\u0159\u00edstupu k ide\u00e1lu udr\u017eitelnosti. Ka\u017ed\u00e9 z p\u00edsmen p\u0159itom reprezentuje jeden ze sm\u011br\u016f, kter\u00fdm se podobn\u00e9 debaty v sou\u010dasnosti odv\u00edjej\u00ed. E je zt\u011blesn\u011bn\u00edm environment\u00e1ln\u00edch snah, je\u017e na problematiku udr\u017eitelnosti nahl\u00ed\u017eej\u00ed p\u0159edev\u0161\u00edm optikou boje proti klimatick\u00e9 zm\u011bn\u011b. Na to navazuje soci\u00e1ln\u00ed \u00fasil\u00ed, zde vyj\u00e1d\u0159en\u00e9 p\u00edsmenem S, spo\u010d\u00edvaj\u00edc\u00ed ve snaze podpo\u0159it iniciativy za zachov\u00e1n\u00ed biodiverzity, standard\u016f lidsk\u00fdch pr\u00e1v, ale t\u00e9\u017e klade d\u016fraz na t\u00e9mata jako ochrana spot\u0159ebitele nebo dobr\u00e9 podm\u00ednky \u017eivota zv\u00ed\u0159at. G zastupuje ide\u00e1ln\u00ed modely corporate governance \u2013 takov\u00e9, kter\u00e9 kladou d\u016fraz na vyv\u00e1\u017eenou strukturu vedouc\u00edho managementu, p\u0159\u00e1telsk\u00e9 pracovn\u00ed prost\u0159ed\u00ed a hodnoty jako rovnost v odm\u011b\u0148ov\u00e1n\u00ed zam\u011bstnanc\u016f i mana\u017eer\u016f.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Spole\u010dnost British American Tobacco (BAT) se d\u00edky kampani \u201eBetter Tomorrow\u201c vyhoupla na p\u0159edn\u00ed m\u00edsta tr\u017en\u00edho indexu Financial Times Stock Exchange 100 (FTSE 100) z pohledu tzv. ESG strategie, kter\u00e1 je zalo\u017eena na principech spole\u010densk\u00e9 odpov\u011bdnosti firem. <\/p>\n","protected":false},"author":1,"featured_media":1768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[53],"tags":[64,65],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1767"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=1767"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1767\/revisions"}],"predecessor-version":[{"id":1769,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1767\/revisions\/1769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/1768"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=1767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=1767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=1767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}