{"id":1773,"date":"2021-04-21T11:32:15","date_gmt":"2021-04-21T11:32:15","guid":{"rendered":"http:\/\/www.iforbes.cz\/?p=1773"},"modified":"2021-04-21T11:32:16","modified_gmt":"2021-04-21T11:32:16","slug":"novy-mini-prirustek-do-rodiny-nikotinovych-alternativ","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2021\/04\/21\/novy-mini-prirustek-do-rodiny-nikotinovych-alternativ\/","title":{"rendered":"Nov\u00fd MINI p\u0159\u00edr\u016fstek do rodiny nikotinov\u00fdch alternativ"},"content":{"rendered":"\n<p><strong>Nikotinov\u00e9 s\u00e1\u010dky jsou modern\u00ed alternativou ke klasick\u00fdm cigaret\u00e1m a za velmi kr\u00e1tkou dobu si z\u00edskaly v\u00fdraznou oblibu u \u010desk\u00fdch spot\u0159ebitel\u016f. Spole\u010dnost British American Tobacco (BAT) pokra\u010duje v jejich v\u00fdvoji a sv\u00e9 dosavadn\u00ed portfolio tohoto segmentu roz\u0161i\u0159uje o dal\u0161\u00ed varianty. Nikotinov\u00e9 s\u00e1\u010dky VELO, kter\u00e9 jsou ve sv\u00e9 kategorii jasnou jedni\u010dkou na \u010desk\u00e9m trhu, nyn\u00ed p\u0159edstavila v nov\u00e9 verzi VELO MINI, kter\u00e1 pot\u011b\u0161\u00ed nejen vyznava\u010de minimalismu.<\/strong><\/p>\n\n\n\n<p>Ji\u017e d\u00e1vno neplat\u00ed, \u017ee u\u017e\u00edv\u00e1n\u00ed nikotinu mus\u00ed b\u00fdt spojeno s nep\u0159\u00edjemn\u00fdm z\u00e1pachem, obt\u011b\u017euj\u00edc\u00edm kou\u0159em a spole\u010denskou diskreditac\u00ed. Pot\u00e9, co BAT na podzim minul\u00e9ho roku p\u0159edstavila v nov\u00e9m designu nikotinov\u00e9 s\u00e1\u010dky VELO, vstupuje nyn\u00ed na sc\u00e9nu s novou verz\u00ed VELO MINI, je\u017e nab\u00eddne men\u0161\u00ed velikost s\u00e1\u010dk\u016f, n\u011bkter\u00e9 nov\u00e9 p\u0159\u00edchut\u011b a ni\u017e\u0161\u00ed obsah nikotinu. Pot\u011b\u0161\u00ed tak st\u00e1vaj\u00edc\u00ed u\u017eivatele, kter\u00fdm p\u016fvodn\u00ed rozm\u011br pol\u0161t\u00e1\u0159k\u016f nevyhovoval, ale tak\u00e9 ty dosp\u011bl\u00e9 ku\u0159\u00e1ky, je\u017e si k t\u00e9to m\u00e9n\u011b rizikov\u00e9 form\u011b u\u017e\u00edv\u00e1n\u00ed nikotinu hledaj\u00ed cestu.&nbsp;<\/p>\n\n\n\n<p>U\u017e\u0161\u00ed profil nov\u00e9 MINI edice umo\u017e\u0148uje pou\u017eit\u00ed s\u00e1\u010dku kdykoliv, kdy je kou\u0159en\u00ed nebo tzv. vapov\u00e1n\u00ed zapov\u011bzeno, a\u0165 u\u017e na cest\u00e1ch, b\u011bhem dne v pr\u00e1ci nebo p\u0159i n\u00e1v\u0161t\u011bv\u011b restaurace. Umen\u0161en\u00fd form\u00e1t balen\u00ed tak ocen\u00ed nap\u0159\u00edklad \u017eeny, kter\u00e9 m\u00e1lokdy m\u00edvaj\u00ed ve sv\u00e9m psan\u00ed\u010dku m\u00edsta nazbyt.<\/p>\n\n\n\n<p>\u201eNikotinov\u00e9 s\u00e1\u010dky VELO p\u0159edstavuj\u00ed pro ku\u0159\u00e1ky dal\u0161\u00ed p\u0159\u00edle\u017eitost p\u0159ej\u00edt na v\u00fdrobky se sn\u00ed\u017een\u00fdm rizikem. BAT tak \u00fasp\u011b\u0161n\u011b pokra\u010duje v&nbsp;napl\u0148ov\u00e1n\u00ed sv\u00e9 strategie \u201eBetter Tomorrow\u201c. Na\u0161\u00ed ambic\u00ed do roku 2030 je m\u00edt celosv\u011btov\u011b a\u017e 50 milion\u016f spot\u0159ebitel\u016f v&nbsp;kategorii m\u00e9n\u011b \u0161kodliv\u00fdch produkt\u016f, kam krom\u011b nikotinov\u00fdch s\u00e1\u010dk\u016f VELO \u0159ad\u00edme za\u0159\u00edzen\u00ed na zah\u0159\u00edv\u00e1n\u00ed tab\u00e1ku glo, \u010di elektronick\u00e9 cigarety Vype,\u201d uvedl <strong>Tom\u00e1\u0161 Tesa\u0159,<\/strong> <strong>\u0159editel komunikace BAT.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Aplikace nov\u00fdch VELO MINI je st\u00e1le stejn\u011b jednoduch\u00e1. Pol\u0161t\u00e1\u0159ek, kter\u00fd krom\u011b nikotinu obsahuje pouze vodu, eukalyptus, celul\u00f3zov\u00e1 vl\u00e1kna z borovice, aromatick\u00e9 l\u00e1tky a sladidla, si sta\u010d\u00ed vlo\u017eit do \u00fast pod horn\u00ed ret, kde je jeho obsah postupn\u011b vst\u0159eb\u00e1v\u00e1n \u00fastn\u00ed sliznic\u00ed. Po p\u0159ibli\u017en\u011b t\u0159iceti minut\u00e1ch jej pak vyhod\u00edte do ko\u0161e nebo uschov\u00e1te pod v\u00ed\u010dkem krabi\u010dky. Nikotinov\u00e9 s\u00e1\u010dky VELO tak z\u016fst\u00e1vaj\u00ed z\u00e1rukou u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti.<\/p>\n\n\n\n<p>Nov\u00e1 edice VELO je v\u00fdhradn\u011b ur\u010dena dosp\u011bl\u00fdm u\u017eivatel\u016fm nikotinov\u00fdch produkt\u016f a je dostupn\u00e1 v ve \u010dty\u0159ech vybran\u00fdch p\u0159\u00edchut\u00edch: <strong><em>Tropic Breeze, Berry Frost, Urban Vibe a Polar Mint<\/em><\/strong>.&nbsp; K dost\u00e1n\u00ed je p\u0159\u00edmo na eshopu govelo.cz za doporu\u010denou MOC 104 K\u010d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nikotinov\u00e9 s\u00e1\u010dky jsou modern\u00ed alternativou ke klasick\u00fdm cigaret\u00e1m a za velmi kr\u00e1tkou dobu si z\u00edskaly v\u00fdraznou oblibu u \u010desk\u00fdch spot\u0159ebitel\u016f.<\/p>\n","protected":false},"author":1,"featured_media":1779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[53],"tags":[64,65,67],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1773"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=1773"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1773\/revisions"}],"predecessor-version":[{"id":1780,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1773\/revisions\/1780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/1779"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=1773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=1773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=1773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}