{"id":1787,"date":"2021-07-15T12:57:26","date_gmt":"2021-07-15T12:57:26","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=1787"},"modified":"2021-07-15T12:57:27","modified_gmt":"2021-07-15T12:57:27","slug":"zajem-e-shopu-o-profesionalni-e-mailing-se-zvysuje-platforma-ecomail-cz-mezirocne-narostla-o-64-a-letos-ceka-obrat-55-milionu","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2021\/07\/15\/zajem-e-shopu-o-profesionalni-e-mailing-se-zvysuje-platforma-ecomail-cz-mezirocne-narostla-o-64-a-letos-ceka-obrat-55-milionu\/","title":{"rendered":"Z\u00e1jem e-shop\u016f o profesion\u00e1ln\u00ed e-mailing se zvy\u0161uje. Platforma Ecomail.cz meziro\u010dn\u011b narostla o 64 % a letos \u010dek\u00e1 obrat 55 milion\u016f"},"content":{"rendered":"\n

Popt\u00e1vka tuzemsk\u00fdch firem a e-shop\u016f po automatizovan\u00fdch e-mailingov\u00fdch slu\u017eb\u00e1ch setrvale roste. D\u016fkazem tohoto trendu je meziro\u010dn\u00ed r\u016fst \u010desk\u00e9 platformy Ecomail.cz, kter\u00fd v roce 2020 dosahoval 64 % oproti p\u0159edchoz\u00edmu roku. Tehdy spole\u010dnost vykazovala r\u016fst 83 % v porovn\u00e1n\u00ed s rokem 2018. <\/strong>Jde tak o jeden z nejpopul\u00e1rn\u011bj\u0161\u00edch u\u017eivatelsky intuitivn\u00edch n\u00e1stroj\u016f, kter\u00fd je na trhu k dispozici, nav\u00edc pln\u011b v \u010de\u0161tin\u011b. Dal\u0161\u00ed spole\u010dnost\u00ed vyv\u00edjen\u00fd produkt \u2013 online editor e-mailov\u00fdch \u0161ablon Topol.io – s\u00e1m o sob\u011b zaznamenal mezi lety 2019 a 2020 97% n\u00e1r\u016fst. Zakladatel\u00e9 Ecomail.cz doufaj\u00ed, \u017ee se jim b\u011bhem leto\u0161ka poda\u0159\u00ed p\u0159ekonat obrat 55 milion\u016f korun. K tomu jim m\u00e1 dopomoci \u0159ada klient\u016f zvu\u010dn\u00fdch jmen, nap\u0159\u00edklad popul\u00e1rn\u00ed \u010desk\u00fd e-shop s kontaktn\u00edmi \u010do\u010dkami a br\u00fdlemi Alensa.cz.<\/strong><\/p>\n\n\n\n

Ecomail.cz<\/a> v roce 2020 potvrdil r\u016fstov\u00fd trend, kter\u00fd ji\u017e v meziro\u010dn\u00edm srovn\u00e1n\u00ed let 2018 a 2019 dosahoval 83 %. Za navazuj\u00edc\u00ed obdob\u00ed platforma narostla o dal\u0161\u00edch 64 %, \u010d\u00edm\u017e dos\u00e1hla ro\u010dn\u00edho obratu cca 36 milion\u016f korun. Z\u00e1kaznickou z\u00e1kladnu se spole\u010dnosti da\u0159\u00ed roz\u0161i\u0159ovat v pr\u016fm\u011bru o 100 nov\u00fdch klient\u016f m\u011bs\u00ed\u010dn\u011b. Nov\u011b slu\u017eeb platformy vyu\u017e\u00edv\u00e1 nap\u0159\u00edklad J\u00e4germeister, fashion story Queens a Girls Without Clothes, v\u00fdrobce d\u0159ev\u011bn\u00fdch m\u00f3dn\u00edch dopl\u0148k\u016f BeWooden, kni\u017en\u00ed \u0159et\u011bzec Luxor, s\u00edt\u011b prodejen s videohrami JRC a Hern\u00ed Sv\u011bt, multiplexov\u00e1 kina Cinestar, nakladatelstv\u00ed Vltava Labe Media, \u010di neziskov\u00e1 organizace Hnut\u00ed Duha.<\/p>\n\n\n\n

\u201eV roce 2020 se n\u00e1m poda\u0159ilo pos\u00edlit klientskou z\u00e1kladnu a nyn\u00ed setrvale z\u00edsk\u00e1v\u00e1me cca 100 nov\u00fdch klient\u016f za kalend\u00e1\u0159n\u00ed m\u011bs\u00edc. Rozeslali jsme o 62 % v\u00edce e-mail\u016f ne\u017e za rok 2019. Dokonce v\u00edme i to, kter\u00fd den jich bylo nejv\u00edc \u2013 ve \u010dtvrtek 10. prosince 2020. Platform\u011b se tak nad\u00e1le da\u0159\u00ed utvrzovat postaven\u00ed obl\u00edben\u00e9ho a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9ho n\u00e1stroje pro automatizovan\u00fd e-mailing. Pokra\u010dov\u00e1n\u00ed r\u016fstov\u00e9ho trendu p\u0159edpokl\u00e1d\u00e1me i letos, kdy odhadujeme ro\u010dn\u00ed obrat na cca 55 milion\u016f korun,\u201c<\/em> komentuje v\u00fdsledky spole\u010dnosti Jan Tlap\u00e1k, CEO a Co-founder marketingov\u00e9 platformy Ecomail.cz<\/strong>.<\/p>\n\n\n\n

Platforma se p\u0159itom u\u017e te\u010f m\u016f\u017ee chlubit z\u00e1stupem klient\u016f zvu\u010dn\u00fdch jmen, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed jejich slu\u017eeb. Mezi n\u011b pat\u0159\u00ed mimo jin\u00e9 jeden z nejpopul\u00e1rn\u011bj\u0161\u00edch \u010desk\u00fdch e-shop\u016f s kontaktn\u00edmi \u010do\u010dkami a br\u00fdlemi Alensa.cz, ve\u0159ejnopr\u00e1vn\u00ed \u010cesk\u00fd rozhlas, Parfumerie Douglas, s\u00ed\u0165 prodejen se zdravou v\u00fd\u017eivou Naturhouse, cestovn\u00ed kancel\u00e1\u0159e Eximtours a Allegria, \u010di m\u00f3dn\u00ed e-shopy Freshlabels, Urbanstore, Bushman nebo SAM 73.<\/p>\n\n\n\n

\u201eEcomail pou\u017e\u00edv\u00e1me v Parfumerii Douglas prim\u00e1rn\u011b pro newsletterov\u00e9 rozes\u00edlky v \u010cR a na Slovensku. Se spoluprac\u00ed jsme velmi spokojeni. Nejv\u00edce si cen\u00edme preciznosti, flexibility a naprosto bezprobl\u00e9mov\u00e9 komunikace. Do budoucna pl\u00e1nujeme dal\u0161\u00ed projekty, kter\u00e9 by op\u011bt m\u011bly pomoct na\u0161\u00ed spole\u010dnosti r\u016fst. V dne\u0161n\u00ed dob\u011b je v\u00fdb\u011br obchodn\u00edch partner\u016f velice d\u016fle\u017eit\u00fd a za sebe mohu Ecomail doporu\u010dit a jsem r\u00e1d, \u017ee jsme si jej pro spolupr\u00e1ci v minulosti vybrali,\u201d<\/em> shrnuje sv\u00e9 zku\u0161enosti Denis Wan\u010da, E-Commerce Director CZ&SK, Parfumerie Douglas<\/strong>.<\/p>\n\n\n\n

\u201eB\u011bhem let jsme vyzkou\u0161eli \u0159adu r\u016fzn\u00fdch n\u00e1stroj\u016f a Ecomail se uk\u00e1zal jako jednozna\u010dn\u011b nejlep\u0161\u00ed. Za n\u00e1s mezi nejv\u011bt\u0161\u00ed plusy pat\u0159\u00ed snadn\u00e1 editace \u0161ablon, d\u00edky kter\u00e9 s nimi zvl\u00e1dnou pracovat i m\u00e9n\u011b zku\u0161en\u00ed kolegov\u00e9, skv\u011bl\u00fd syst\u00e9m pro \u0159e\u0161en\u00ed automatizace mailingu, a nakonec i v\u00fdborn\u00e1 z\u00e1kaznick\u00e1 a technick\u00e1 podpora s rychlou reakc\u00ed,\u201d<\/em> dopl\u0148uje Michael Maty\u00e1\u0161, E-commerce director Vltava Labe Media<\/strong>.<\/p>\n\n\n\n

Jednou z hlavn\u00edch v\u00fdhod Ecomail.cz je p\u0159edev\u0161\u00edm to, \u017ee se jedn\u00e1 o jeden z m\u00e1la e-mailingov\u00fdch n\u00e1stroj\u016f sv\u00e9ho druhu kompletn\u011b v \u010de\u0161tin\u011b, co\u017e zna\u010dn\u011b eliminuje ne\u0161vary spojen\u00e9 s u\u017e\u00edv\u00e1n\u00edm popul\u00e1rn\u00edch mezin\u00e1rodn\u00edch n\u00e1stroj\u016f. Ty si \u010dasto neum\u00ed po\u0159\u00e1dn\u011b poradit t\u0159eba se sklo\u0148ov\u00e1n\u00edm \u010desk\u00fdch jmen nebo nereflektuj\u00ed kalend\u00e1\u0159 sv\u00e1tk\u016f. Ecomail.cz oproti nim dok\u00e1\u017ee jm\u00e9na automaticky sklo\u0148ovat a ur\u010dit konkr\u00e9tn\u00ed datum \u2013 u\u017eivatel\u00e9 pak mohou na odb\u011bratele automaticky pos\u00edlat e-mail s p\u0159\u00e1n\u00edm k sv\u00e1tku. Krom\u011b toho n\u00e1stroj nab\u00edz\u00ed celou \u0161k\u00e1lu pokro\u010dil\u00fdch funkc\u00ed, navr\u017een\u00fdch speci\u00e1ln\u011b pro pot\u0159eby e-shop\u016f, a pou\u017e\u00edv\u00e1 AI pro zpracov\u00e1v\u00e1n\u00ed velk\u00e9ho mno\u017estv\u00ed dat a n\u00e1sledn\u00e9 p\u0159esn\u011bj\u0161\u00ed zac\u00edlen\u00ed e-mailov\u00fdch rozes\u00edlek. Sou\u010d\u00e1st\u00ed aplikace je i propojen\u00ed s dal\u0161\u00edmi form\u00e1ty komunikace, v\u010detn\u011b SMS, soci\u00e1ln\u00edch s\u00edt\u00ed Facebook, Instagram a Messenger. U\u017eivatel\u00e9 si mohou p\u0159\u00edmo v rozhran\u00ed nap\u0159\u00edklad vytvo\u0159it reklamu na Facebooku, a to v\u010detn\u011b kompletn\u00edho rozpo\u010dtu, grafick\u00e9ho zpracov\u00e1n\u00ed i parametr\u016f c\u00edlen\u00ed. D\u00edky d\u016frazu kladen\u00e9mu na jednoduchost si mohou dovolit pou\u017e\u00edvat funkce pro chytr\u00fd e-mailing jednotlivci a spole\u010dnosti v\u0161ech velikost\u00ed.<\/p>\n\n\n\n

Od roku 2017 je jako samostatn\u00fd produkt k dispozici i online editor e-mailov\u00fdch \u0161ablon Topol.io. S t\u00edm spole\u010dnost c\u00edl\u00ed i na glob\u00e1ln\u00ed trh. K dispozici je v 19 jazykov\u00fdch mutac\u00edch a vyu\u017e\u00edv\u00e1 jej na 16 tis\u00edc u\u017eivatel\u016f ze 130 zem\u00ed sv\u011bta. \u201eEditor Topol.io zaznamenal mezi lety 2019 a 2020 r\u016fst o 97 %. U\u017eivatel\u00e9 d\u00edky n\u011bmu z\u00edsk\u00e1vaj\u00ed mo\u017enost uzp\u016fsobit si <\/em>e-mailov\u00e9 \u0161ablony opravdu na m\u00edru, podle pot\u0159eb pr\u00e1v\u011b prob\u00edhaj\u00edc\u00edch kampan\u00ed. N\u00e1stroj je glob\u00e1ln\u011b \u00fasp\u011b\u0161n\u00fd a \u010d\u00edsla za uplynul\u00fd rok jasn\u011b potvrzuj\u00ed, \u017ee jde o velmi popul\u00e1rn\u00ed a hojn\u011b vyu\u017e\u00edvan\u00fd e-mailingov\u00fd editor,\u201c<\/em> dod\u00e1v\u00e1 Jakub Stupka, COO a Co-founder <\/strong>marketingov\u00e9 platformy Ecomail.cz<\/strong>. Editor si podle jeho slov hodn\u011b obl\u00edbili zejm\u00e9na z\u00e1kazn\u00edci v Japonsku, a to navzdory zna\u010dn\u00fdm jazykov\u00fdm odli\u0161nostem.<\/p>\n\n\n\n

Jan Tlap\u00e1k a Jakub Stupka zalo\u017eili platformu Ecomail.cz v roce 2014, nyn\u00ed m\u00e1 v\u00edce ne\u017e 30 zam\u011bstnanc\u016f a jej\u00ed ro\u010dn\u00ed obrat dosahuje hodnot v \u0159\u00e1du des\u00edtek milion\u016f korun. Zlomov\u00fd byl rok 2017 \u2013 tehdy se n\u00e1stroj za\u010dal zam\u011b\u0159ovat p\u0159edev\u0161\u00edm na vyu\u017eit\u00ed v e-shopech a do\u0161lo k p\u0159edstaven\u00ed samostatn\u00e9ho produktu Topol.io. Tento editor e-mailov\u00fdch \u0161ablon brzy po sv\u00e9m p\u0159edstaven\u00ed na webu Producthunt vstoupil na glob\u00e1ln\u00ed trh, kde se t\u011b\u0161\u00ed zna\u010dn\u00e9 popularit\u011b mezi u\u017eivateli. Popularita platformy nav\u00edc narostla b\u011bhem pandemie COVID-19, kdy \u0159ada firem za\u010dala p\u0159ikl\u00e1dat zv\u00fd\u0161enou d\u016fle\u017eitost pr\u00e1v\u011b komunikaci se z\u00e1kazn\u00edky \u2013 Ecomail.cz je toti\u017e jednoduch\u00fd n\u00e1stroj, kter\u00fd ji d\u011bl\u00e1 efektivn\u011bj\u0161\u00ed.<\/p>\n\n\n\n

V\u00edce informac\u00ed najdete na internetov\u00fdch str\u00e1nk\u00e1ch https:\/\/www.ecomail.cz\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Popt\u00e1vka tuzemsk\u00fdch firem a e-shop\u016f po automatizovan\u00fdch e-mailingov\u00fdch slu\u017eb\u00e1ch setrvale roste. D\u016fkazem tohoto trendu je meziro\u010dn\u00ed r\u016fst \u010desk\u00e9 platformy Ecomail.cz,<\/p>\n","protected":false},"author":1,"featured_media":1790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1787"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=1787"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1787\/revisions"}],"predecessor-version":[{"id":1789,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1787\/revisions\/1789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/1790"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=1787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=1787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=1787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}