{"id":1831,"date":"2024-11-15T09:13:55","date_gmt":"2024-11-15T09:13:55","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=1831"},"modified":"2024-11-15T09:13:56","modified_gmt":"2024-11-15T09:13:56","slug":"chysta-se-dramaticke-zvyseni-pokut-za-zasilani-spamu","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2024\/11\/15\/chysta-se-dramaticke-zvyseni-pokut-za-zasilani-spamu\/","title":{"rendered":"Chyst\u00e1 se dramatick\u00e9 zv\u00fd\u0161en\u00ed pokut za zas\u00edl\u00e1n\u00ed spamu"},"content":{"rendered":"\n

V<\/strong> Poslaneck\u00e9 sn\u011bmovn\u011b prob\u00edh\u00e1 debata o n\u00e1vrhu z\u00e1kona o digit\u00e1ln\u00ed ekonomice, kter\u00fd m\u00e1 mimo jin\u00e9 nahradit st\u00e1vaj\u00edc\u00ed antispamov\u00fd z\u00e1kon. Hlavn\u00ed zm\u011bnou je razantn\u00ed zv\u00fd\u0161en\u00ed pokut pro podnikatele \u2013 ze sou\u010dasn\u00fdch 10 milion\u016f korun a\u017e na 20 milion\u016f eur. Takto drastick\u00fd krok by podle Michala Nul\u00ed\u010dka z advok\u00e1tn\u00ed kancel\u00e1\u0159e ROWAN LEGAL mohl b\u00fdt pro mnoh\u00e9 podnikatele likvida\u010dn\u00ed. N\u00e1vrh tak\u00e9 upravuje pravidla pro zas\u00edl\u00e1n\u00ed obchodn\u00edch sd\u011blen\u00ed.<\/strong><\/p>\n\n\n\n

N\u00e1vrh z\u00e1kona o digit\u00e1ln\u00ed ekonomice je aktu\u00e1ln\u011b projedn\u00e1v\u00e1n v Poslaneck\u00e9 sn\u011bmovn\u011b. Pokud projde legislativn\u00edm procesem, nahrad\u00ed v budoucnu z\u00e1kon o n\u011bkter\u00fdch slu\u017eb\u00e1ch informa\u010dn\u00ed spole\u010dnosti – tzv. antispamov\u00fd z\u00e1kon. Ten upravuje pravidla pro zas\u00edl\u00e1n\u00ed obchodn\u00edch sd\u011blen\u00ed, tedy newsletter\u016f \u010di aktualit, a dal\u0161\u00ed komunikaci prob\u00edhaj\u00edc\u00ed p\u0159edev\u0161\u00edm pomoc\u00ed e-mail\u016f nebo SMS.<\/p>\n\n\n\n

Nejv\u00fdznamn\u011bj\u0161\u00ed zm\u011bnou, kterou n\u00e1vrh p\u0159in\u00e1\u0161\u00ed, je v\u00fdrazn\u00e9 zv\u00fd\u0161en\u00ed pokut, zat\u00edmco ostatn\u00ed pravidla by m\u011bla z\u016fstat v\u00edcem\u00e9n\u011b nezm\u011bn\u011bna.<\/p>\n\n\n\n

\u201eMoment\u00e1ln\u011b m\u016f\u017eete za poru\u0161en\u00ed pravidel dostat pokutu v maxim\u00e1ln\u00ed v\u00fd\u0161i 10 milion\u016f korun. V lo\u0148sk\u00e9m roce p\u0159itom \u00da\u0159ad pro ochranu osobn\u00edch \u00fadaj\u016f ulo\u017eil pokutu dosahuj\u00edc\u00ed t\u00e9m\u011b\u0159 8 milion\u016f korun. Nov\u00fd z\u00e1kon v\u0161ak po\u010d\u00edt\u00e1 s nav\u00fd\u0161en\u00edm t\u00e9to hranice a\u017e na 20 milion\u016f eur, p\u0159\u00edpadn\u011b 4 % z ro\u010dn\u00edho obratu. To je skute\u010dn\u011b velk\u00fd skok, v mnoha p\u0159\u00edpadech m\u016f\u017ee b\u00fdt dokonce likvida\u010dn\u00ed. Z\u00e1konod\u00e1rce t\u00edmto krokem sleduje logiku odstra\u0161en\u00ed, je v\u0161ak t\u0159eba m\u00edt na pam\u011bti, \u017ee tato \u00faprava se t\u00fdk\u00e1 pouze podnikatel\u016f a pr\u00e1vnick\u00fdch osob,\u201c<\/em> komentuje projedn\u00e1van\u00e9 zm\u011bny Michal Nul\u00ed\u010dek, partner advok\u00e1tn\u00ed kancel\u00e1\u0159e ROWAN LEGAL.<\/p>\n\n\n\n

Nul\u00ed\u010dek nar\u00e1\u017e\u00ed i na skute\u010dnost, \u017ee fyzick\u00fdm osob\u00e1m a profesn\u00edm komor\u00e1m hroz\u00ed v p\u0159\u00edpad\u011b poru\u0161en\u00ed pravidel pokuta maxim\u00e1ln\u011b 100 tis\u00edc korun, respektive 1 milion korun. Z d\u016fvodov\u00e9 zpr\u00e1vy vypl\u00fdv\u00e1, \u017ee n\u00e1vrh z\u00e1kona reaguje na evropskou legislativu, konkr\u00e9tn\u011b na sm\u011brnici e-privacy a na\u0159\u00edzen\u00ed GDPR. Vysok\u00e9 pokuty maj\u00ed jako hlavn\u00ed c\u00edl odradit podnikatele a pr\u00e1vnick\u00e9 osoby od protipr\u00e1vn\u00edho jedn\u00e1n\u00ed. Z\u00e1rove\u0148 zohled\u0148uj\u00ed vy\u0161\u0161\u00ed m\u00edru z\u00e1va\u017enosti takov\u00e9ho jedn\u00e1n\u00ed a spole\u010denskou \u0161kodlivost spamu.<\/p>\n\n\n\n

\u201eZas\u00edl\u00e1n\u00ed obchodn\u00edch sd\u011blen\u00ed bez souhlasu nebo nespln\u011bn\u00ed podm\u00ednek pro z\u00e1kaznickou v\u00fdjimku je podle GDPR zpracov\u00e1n\u00edm \u00fadaj\u016f bez pr\u00e1vn\u00edho titulu. Pokuty podle n\u00e1vrhu z\u00e1kona o digit\u00e1ln\u00ed ekonomice maj\u00ed stejnou horn\u00ed hranici jako v GDPR. Podnikatel\u00e9 by proto p\u0159i komunikaci se z\u00e1kazn\u00edky m\u011bli b\u00fdt obzvl\u00e1\u0161\u0165 obez\u0159etn\u00ed,\u201c<\/em> podot\u00fdk\u00e1 Nul\u00ed\u010dek.<\/p>\n\n\n\n

Ve zbytku z\u016fst\u00e1vaj\u00ed nyn\u00ed platn\u00e1 pravidla v\u00edcem\u00e9n\u011b zachov\u00e1na. Pro zas\u00edl\u00e1n\u00ed obchodn\u00edch sd\u011blen\u00ed tak nad\u00e1le z\u016fst\u00e1v\u00e1 kl\u00ed\u010dov\u00fd tzv. opt-in, tedy p\u0159edchoz\u00ed souhlas u\u017eivatele, nebo, pokud jde o z\u00e1kazn\u00edka, tzv. opt-out re\u017eim. Tento druh\u00fd institut v\u0161ak podle n\u00e1vrhu z\u00e1kona o digit\u00e1ln\u00ed ekonomice dozn\u00e1 jist\u00e9 zm\u011bny \u2013 nov\u011b bude mo\u017en\u00e9 z\u00e1kazn\u00edkovi zas\u00edlat obchodn\u00ed sd\u011blen\u00ed pouze po dobu dvou let od posledn\u00ed komunikace. Po uplynut\u00ed t\u00e9to doby by podnikateli za dal\u0161\u00ed kontaktov\u00e1n\u00ed hrozila pokuta.<\/p>\n\n\n\n

\u201eTato \u010d\u00e1st n\u00e1vrhu z\u00e1kona je podle m\u00e9ho n\u00e1zoru pom\u011brn\u011b matouc\u00ed. Pokud se chcete pokut\u011b vyhnout, mus\u00edte paradoxn\u011b obchodn\u00ed sd\u011blen\u00ed z\u00e1kazn\u00edkovi zas\u00edlat kontinu\u00e1ln\u011b nebo z\u00edskat jeho souhlas. Such\u00e9 konstatov\u00e1n\u00ed, \u017ee po dobu dvou let si z\u00e1kazn\u00edk n\u00e1kup pamatuje, a pak u\u017e ne, mi rovn\u011b\u017e p\u0159ijde nedosta\u010duj\u00edc\u00ed,\u201c<\/em> dopl\u0148uje Michal Nul\u00ed\u010dek.<\/p>\n\n\n\n

Sou\u010dasn\u00e1 rozhodovac\u00ed praxe \u00da\u0159adu pro ochranu osobn\u00edch \u00fadaj\u016f pova\u017euje za obchodn\u00ed sd\u011blen\u00ed v\u0161echny zpr\u00e1vy, kter\u00e9 \u201eslou\u017e\u00ed k p\u0159\u00edm\u00e9 \u010di nep\u0159\u00edm\u00e9 podpo\u0159e zbo\u017e\u00ed, slu\u017eeb nebo image podnikatele\u201d. Do t\u00e9to kategorie tedy spadaj\u00ed i \u017e\u00e1dosti o hodnocen\u00ed n\u00e1kupu nebo ud\u011blen\u00ed souhlasu se zas\u00edl\u00e1n\u00edm obchodn\u00edch sd\u011blen\u00ed.<\/p>\n\n\n\n

\u201ePodnikatel\u00e9 by m\u011bli pamatovat p\u0159edev\u0161\u00edm na ve\u0161ker\u00e9 n\u00e1le\u017eitosti. Obchodn\u00ed sd\u011blen\u00ed mus\u00ed b\u00fdt jasn\u011b a z\u0159eteln\u011b ozna\u010deno, obsahovat identifikaci osoby, jej\u00edm\u017e jm\u00e9nem nebo na jej\u00ed\u017e \u00fa\u010det je komunikace realizov\u00e1na, a v neposledn\u00ed \u0159ad\u011b umo\u017enit adres\u00e1t\u016fm odm\u00edtnut\u00ed zas\u00edl\u00e1n\u00ed sd\u011blen\u00ed, a to v ka\u017ed\u00e9 jednotliv\u00e9 zpr\u00e1v\u011b,\u201c<\/em> uzav\u00edr\u00e1 Nul\u00ed\u010dek.<\/p>\n\n\n\n

Foto: AdobeStock<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

V Poslaneck\u00e9 sn\u011bmovn\u011b prob\u00edh\u00e1 debata o n\u00e1vrhu z\u00e1kona o digit\u00e1ln\u00ed ekonomice, kter\u00fd m\u00e1 mimo jin\u00e9 nahradit st\u00e1vaj\u00edc\u00ed antispamov\u00fd z\u00e1kon. Hlavn\u00ed<\/p>\n","protected":false},"author":1,"featured_media":1832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[58],"tags":[100,99,101,98,102],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1831"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=1831"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1831\/revisions"}],"predecessor-version":[{"id":1833,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1831\/revisions\/1833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/1832"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=1831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=1831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=1831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}