{"id":1884,"date":"2024-12-29T09:51:19","date_gmt":"2024-12-29T09:51:19","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=1884"},"modified":"2024-12-29T09:51:20","modified_gmt":"2024-12-29T09:51:20","slug":"na-silvestra-mezi-cechy-stale-vedou-hlavne-sumiva-vina","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2024\/12\/29\/na-silvestra-mezi-cechy-stale-vedou-hlavne-sumiva-vina\/","title":{"rendered":"Na Silvestra mezi \u010cechy st\u00e1le vedou hlavn\u011b \u0161umiv\u00e1 v\u00edna"},"content":{"rendered":"\n<p><strong>\u0160umiv\u00e1 v\u00edna z\u016fst\u00e1vaj\u00ed st\u00e1lic\u00ed silvestrovsk\u00fdch oslav, ale \u010ce\u0161i \u010d\u00edm d\u00e1l v\u00edce vyhled\u00e1vaj\u00ed kouzlo pr\u00e9miov\u00fdch destil\u00e1t\u016f. Podle Samera Selbaka, odborn\u00edka na pr\u00e9miov\u00e9 alkoholick\u00e9 n\u00e1poje a spoluzakladatele spole\u010dnosti Fenix Drinks, z\u00e1kazn\u00edci st\u00e1le v\u00edce oce\u0148uj\u00ed kvalitu, p\u016fvod produkt\u016f a jejich autenticitu. \u201eLid\u00e9 dnes cht\u011bj\u00ed v\u011bd\u011bt, co pij\u00ed a odkud n\u00e1poj poch\u00e1z\u00ed. Mal\u00e9 \u0159emesln\u00e9 destil\u00e9rky dok\u00e1\u017eou nab\u00eddnout nejen kvalitu, ale i re\u00e1ln\u00fd p\u0159\u00edb\u011bh za zna\u010dkou,\u201c \u0159\u00edk\u00e1 Selbak. Dod\u00e1v\u00e1 v\u0161ak, \u017ee tyto mal\u00e9 zna\u010dky \u010dasto nemaj\u00ed dostatek prost\u0159edk\u016f na propagaci, a proto o nich mnoho z\u00e1kazn\u00edk\u016f ani nev\u00ed.<\/strong><\/p>\n\n\n\n<p><strong>Jak\u00e9 pr\u00e9miov\u00e9 alkoholick\u00e9 n\u00e1poje si \u010ce\u0161i nej\u010dast\u011bji vyb\u00edraj\u00ed na Silvestra? Vid\u00edte v tomto sm\u011bru n\u011bjak\u00e9 nov\u00e9 trendy?<br><\/strong>Tradi\u010dn\u011b je na Silvestra v \u010cesku konzumace \u0161umiv\u00fdch v\u00edn velmi siln\u00e1. Nicm\u00e9n\u011b v posledn\u00edch letech sledujeme n\u00e1r\u016fst popularity pr\u00e9miov\u00fdch destil\u00e1t\u016f, zejm\u00e9na ginu, rumu a whisky. Z\u00e1kazn\u00edci st\u00e1le v\u00edce vyhled\u00e1vaj\u00ed produkty, kter\u00e9 nejsou jen kvalitn\u00ed, ale z\u00e1rove\u0148 maj\u00ed jasn\u00fd p\u016fvod a autentick\u00fd p\u0159\u00edb\u011bh. Kvalitn\u00ed suroviny pro v\u00fdrobu destil\u00e1t\u016f jsou p\u0159itom z\u00e1kladem, na kter\u00e9m \u0159emesln\u00e9 zna\u010dky stav\u00ed. Bohu\u017eel, tyto mal\u00e9 destil\u00e9rky \u010dasto nedisponuj\u00ed prost\u0159edky na rozs\u00e1hlou propagaci, a proto se jejich produkty mnohdy nedostanou do pov\u011bdom\u00ed \u0161ir\u0161\u00edho publika a to je mysl\u00edm velk\u00e1 \u0161koda.<\/p>\n\n\n\n<p><strong>Vn\u00edm\u00e1te rozd\u00edly v preferenc\u00edch mu\u017e\u016f a \u017een p\u0159i v\u00fdb\u011bru n\u00e1poj\u016f na silvestrovsk\u00e9 oslavy? Jak\u00e9 druhy alkoholu aktu\u00e1ln\u011b nejv\u00edce rezonuj\u00ed?<\/strong><br>Ano, rozd\u00edly jsou patrn\u00e9. Mu\u017ei inklinuj\u00ed k rum\u016fm a whisky, zat\u00edmco \u017eeny \u010dast\u011bji s\u00e1hnou po gin-toniku.<\/p>\n\n\n\n<p><strong>Mysl\u00edte si, \u017ee se \u010ce\u0161i st\u00e1le v\u00edce obracej\u00ed k pr\u00e9miov\u00fdm zna\u010dk\u00e1m alkoholu? Co je podle v\u00e1s za t\u00edmto trendem?<\/strong><br>Rozhodn\u011b. \u010ce\u0161i maj\u00ed dnes snadn\u011bj\u0161\u00ed p\u0159\u00edstup k informac\u00edm a zaj\u00edmaj\u00ed se o kvalitu a p\u016fvod produkt\u016f. Hledaj\u00ed autenticitu a re\u00e1ln\u00fd p\u0159\u00edb\u011bh za zna\u010dkami.<\/p>\n\n\n\n<p><strong>S&nbsp;t\u00edm souvis\u00ed i udr\u017eiteln\u00e1 v\u00fdroba a ekologick\u00e9 hodnoty na v\u00fdb\u011br alkoholu u z\u00e1kazn\u00edk\u016f\u2026<\/strong><br>Ano, ekologick\u00e9 hodnoty dnes hraj\u00ed velkou roli. Z\u00e1kazn\u00edci se zaj\u00edmaj\u00ed, co za nimi stoj\u00ed a jak jsou aplikov\u00e1ny v praxi.<\/p>\n\n\n\n<p><strong>Jak vn\u00edm\u00e1te aktu\u00e1ln\u00ed situaci na trhu s pr\u00e9miov\u00fdmi n\u00e1poji? Jsou n\u011bjac\u00ed nov\u00e1\u010dci, kte\u0159\u00ed si z\u00edskali va\u0161i pozornost?<\/strong><br>Trh se vyv\u00edj\u00ed pozitivn\u011b. Vid\u00edme v\u011bt\u0161\u00ed z\u00e1jem o pr\u00e9miov\u00e9 tequily a n\u00e1vrat brazilsk\u00e9 cacha\u00e7y, co\u017e jsou kategorie, kter\u00e9 m\u011b osobn\u011b oslovuj\u00ed.<\/p>\n\n\n\n<p><strong>Co v\u00e1s osobn\u011b motivuje v roli ambasadora pr\u00e9miov\u00fdch zna\u010dek, a jak se sna\u017e\u00edte tuto v\u00e1\u0161e\u0148 p\u0159edat dal\u0161\u00edm?<\/strong><br>R\u00e1d sd\u00edl\u00edm informace a zku\u0161enosti, vyvrac\u00edm m\u00fdty a ukazuji autenticitu a kr\u00e1su jednotliv\u00fdch zna\u010dek.<\/p>\n\n\n\n<p><strong>Kde podle v\u00e1s vid\u00edte nejv\u011bt\u0161\u00ed prostor pro r\u016fst v oblasti pr\u00e9miov\u00fdch n\u00e1poj\u016f v \u010cesku? Jakou roli hraje edukace a osv\u011bta?<\/strong><br>Vid\u00edm velk\u00fd potenci\u00e1l v pr\u00e9miov\u00fdch destil\u00e1tech. Edukace je kl\u00ed\u010dov\u00e1 \u2013 lid\u00e9 cht\u011bj\u00ed v\u011bd\u011bt, co pij\u00ed, odkud n\u00e1poj poch\u00e1z\u00ed a jak se vyr\u00e1b\u00ed.<\/p>\n\n\n\n<p><strong>Jak\u00fd byl v\u00e1\u0161 osobn\u00ed v\u00fdvoj v oblasti pr\u00e9miov\u00fdch n\u00e1poj\u016f a co v\u00e1s na tomto segmentu nejv\u00edce fascinuje?<\/strong><br>Za\u010d\u00ednal jsem v Bugsy\u2019s Baru, kde jsem pro\u0161el intenzivn\u00edm rozvojem v oblasti pr\u00e9miov\u00fdch destil\u00e1t\u016f. Pozd\u011bji jsem m\u011bl p\u0159\u00edle\u017eitost pracovat jako ambasador pro Hennessy, Glenmorangie a Ardbeg. Fascinuje m\u011b p\u0159\u00edb\u011bh lid\u00ed za zna\u010dkami \u2013 jak za\u010d\u00ednali, s \u010d\u00edm se museli poprat a co museli ob\u011btovat, aby usp\u011bli.<\/p>\n\n\n\n<p><strong>Jak\u00e9 byly hlavn\u00ed miln\u00edky v rozvoji Fenix Drinks a co chyst\u00e1te nov\u00e9ho pro p\u0159\u00ed\u0161t\u00ed rok?<\/strong><br>V p\u0159\u00ed\u0161t\u00edm roce pl\u00e1nujeme d\u00e1le rozv\u00edjet na\u0161e portfolio a zam\u011b\u0159it se na nov\u00e9 kategorie, nap\u0159\u00edklad pr\u00e9miov\u00e9 whisky nebo tequily.<\/p>\n\n\n\n<p><strong>Nov\u00e9 pr\u00e9miov\u00e9 zna\u010dky alkoholu jako Duppy XO, Ron Sostenible a Bobby&#8217;s Dry Gin \u2013 jak byste je p\u0159edstavil t\u011bm, kte\u0159\u00ed je zat\u00edm neznaj\u00ed?<\/strong><br>Duppy XO je nasl\u00e1dl\u00fd rum s t\u00f3ny pomeran\u010dov\u00e9 k\u016fry, marcip\u00e1nu a h\u0159eb\u00ed\u010dku \u2013 perfektn\u00ed na zimn\u00ed ve\u010dery. Ron Sostenible je udr\u017eiteln\u00fd rum s bohatou chut\u00ed. Bobby\u2019s Dry Gin je sv\u011b\u017e\u00ed a ko\u0159en\u011bn\u00fd, s dominuj\u00edc\u00ed chut\u00ed citronov\u00e9 tr\u00e1vy a indon\u00e9sk\u00e9ho ko\u0159en\u00ed.<\/p>\n\n\n\n<p><strong>Co \u010din\u00ed tyto zna\u010dky jedine\u010dn\u00fdmi v porovn\u00e1n\u00ed s konkurenc\u00ed? Jak\u00e9 p\u0159\u00edle\u017eitosti jsou pro n\u011b podle v\u00e1s ide\u00e1ln\u00ed?<\/strong><br>Ka\u017ed\u00e1 zna\u010dka m\u00e1 autentick\u00fd p\u0159\u00edb\u011bh. Duppy XO skv\u011ble dopln\u00ed zimn\u00ed ve\u010dery, Bobby\u2019s Gin vynikne v jednoduch\u00fdch koktejlech, a Ron Sostenible je skv\u011bl\u00fd pro milovn\u00edky rum\u016f, kte\u0159\u00ed ocen\u00ed udr\u017eiteln\u00fd p\u0159\u00edstup.<\/p>\n\n\n\n<p><strong>Mysl\u00edte si, \u017ee se \u010ce\u0161i st\u00e1le v\u00edce obracej\u00ed k pr\u00e9miov\u00fdm zna\u010dk\u00e1m alkoholu? Co je podle v\u00e1s za t\u00edmto trendem?<\/strong><br>Rozhodn\u011b. \u010ce\u0161i maj\u00ed dnes snadn\u011bj\u0161\u00ed p\u0159\u00edstup k informac\u00edm a zaj\u00edmaj\u00ed se o kvalitu a p\u016fvod produkt\u016f. Hledaj\u00ed autenticitu a re\u00e1ln\u00fd p\u0159\u00edb\u011bh za zna\u010dkami.<\/p>\n\n\n\n<p><strong>Jak\u00e9 tipy byste dal lidem, kte\u0159\u00ed si cht\u011bj\u00ed vychutnat opravdu jedine\u010dn\u00e9 silvestrovsk\u00e9 drinky?<\/strong><br>V jednoduchosti je kr\u00e1sa. Bobby\u2019s Gin s pl\u00e1tkem pomeran\u010de a h\u0159eb\u00ed\u010dky je skv\u011blou volbou. Rumy jako Duppy XO doporu\u010duji vychutnat \u010dist\u00e9.<\/p>\n\n\n\n<p><strong>Existuj\u00ed n\u011bjak\u00e9 specifick\u00e9 silvestrovsk\u00e9 zvyky, kter\u00e9 v\u00e1s inspiruj\u00ed p\u0159i v\u00fdb\u011bru nebo doporu\u010dov\u00e1n\u00ed n\u00e1poj\u016f?<\/strong><br>Ka\u017ed\u00fd m\u00e1 jin\u00e9 zvyky, ale na Silvestra je kl\u00ed\u010dov\u00e1 jednoduchost a kvalita.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/www.muzivcesku.cz\/wp-content\/uploads\/2024\/12\/foto-samer-selbak-683x1024.jpg\" alt=\"\" class=\"wp-image-63477\"\/><\/figure><\/div>\n\n\n\n<p><strong>Kdo je Samer Selbak?<\/strong><br>Samer Selbak je jedn\u00edm z p\u0159edn\u00edch odborn\u00edk\u016f na pr\u00e9miov\u00e9 alkoholick\u00e9 n\u00e1poje v \u010cesku. Svoji kari\u00e9ru zah\u00e1jil v Bugsy\u2019s Baru, kde z\u00edskal pevn\u00e9 z\u00e1klady v oblasti n\u00e1pojov\u00e9 gastronomie. Jako ambasador zna\u010dek Hennessy, Glenmorangie a Ardbeg rozv\u00edjel svou v\u00e1\u0161e\u0148 pro \u0161pi\u010dkov\u00e9 destil\u00e1ty. V roce 2019 spoluzalo\u017eil spole\u010dnost Fenix Drinks, kter\u00e1 p\u0159in\u00e1\u0161\u00ed na \u010desk\u00fd trh autentick\u00e9 produkty s v\u00fdjime\u010dn\u00fdmi p\u0159\u00edb\u011bhy. Krom\u011b distribuce se v\u011bnuje vzd\u011bl\u00e1v\u00e1n\u00ed ve\u0159ejnosti a profesion\u00e1l\u016f prost\u0159ednictv\u00edm workshop\u016f a degustac\u00ed.<\/p>\n\n\n\n<p><em>Foto: Fenixdrinks.cz<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0160umiv\u00e1 v\u00edna z\u016fst\u00e1vaj\u00ed st\u00e1lic\u00ed silvestrovsk\u00fdch oslav, ale \u010ce\u0161i \u010d\u00edm d\u00e1l v\u00edce vyhled\u00e1vaj\u00ed kouzlo pr\u00e9miov\u00fdch destil\u00e1t\u016f. Podle Samera Selbaka, odborn\u00edka na<\/p>\n","protected":false},"author":1,"featured_media":1885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[53],"tags":[170,169,168,171],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1884"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1884\/revisions"}],"predecessor-version":[{"id":1886,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/1884\/revisions\/1886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/1885"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=1884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=1884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}