{"id":2063,"date":"2025-05-30T09:07:46","date_gmt":"2025-05-30T09:07:46","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2063"},"modified":"2025-05-30T09:07:46","modified_gmt":"2025-05-30T09:07:46","slug":"revoluce-technologii-prevraci-tabakovy-prumysl-naruby-rika-kingsley-wheaton-z-bat","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2025\/05\/30\/revoluce-technologii-prevraci-tabakovy-prumysl-naruby-rika-kingsley-wheaton-z-bat\/","title":{"rendered":"Revoluce technologi\u00ed p\u0159evrac\u00ed tab\u00e1kov\u00fd pr\u016fmysl naruby, \u0159\u00edk\u00e1 Kingsley Wheaton z BAT"},"content":{"rendered":"\n

Elektronick\u00e9 cigarety, zah\u0159\u00edvan\u00fd tab\u00e1k a nikotinov\u00e9 s\u00e1\u010dky \u2013 je\u0161t\u011b p\u0159ed dv\u011bma dek\u00e1dami science-fiction, dnes ka\u017edodenn\u00ed realita pro miliony dosp\u011bl\u00fdch ku\u0159\u00e1k\u016f. D\u00edky rychl\u00e9mu pokroku ve v\u00fdvoji \u201ebezd\u00fdmn\u00fdch\u201c produkt\u016f u\u017e nemus\u00ed b\u00fdt u\u017e\u00edv\u00e1n\u00ed nikotinu nutn\u011b spojen\u00e9 s ho\u0159en\u00edm a tis\u00edci toxick\u00fdch l\u00e1tek. Jak daleko jsme na cest\u011b k bezkou\u0159ov\u00e9 budoucnosti a co rozhoduje o \u00fasp\u011bchu t\u00e9to transformace? Odpov\u00edd\u00e1 Kingsley Wheaton, Chief Corporate Officer BAT.<\/strong><\/p>\n\n\n\n

Jak m\u011bn\u00ed nejnov\u011bj\u0161\u00ed technologie tab\u00e1kov\u00fd pr\u016fmysl?<\/strong>
Nejnov\u011bj\u0161\u00ed technologie n\u00e1m umo\u017enily odd\u011blit u\u017e\u00edv\u00e1n\u00ed nikotinu od spalov\u00e1n\u00ed tab\u00e1ku. Bateriov\u011b nap\u00e1jen\u00e9 e-cigarety zah\u0159\u00edvaj\u00ed kapalinu v n\u00e1pln\u00edch tak, aby vznikl aerosol. T\u00edm z\u00e1sadn\u011b kles\u00e1 po\u010det \u0161kodliv\u00fdch chemik\u00e1li\u00ed, kter\u00e9 ku\u0159\u00e1k vdechne, a z\u00e1rove\u0148 se zachov\u00e1v\u00e1 ritu\u00e1l i senzorick\u00fd pro\u017eitek kou\u0159en\u00ed. Pr\u00e1v\u011b tato kombinace \u2013 ni\u017e\u0161\u00ed toxick\u00e1 z\u00e1t\u011b\u017e a vysok\u00e1 u\u017eivatelsk\u00e1 p\u0159ijatelnost \u2013 stoj\u00ed za rychlou adopc\u00ed v\u00fdrobk\u016f bez produkce kou\u0159e a za prudk\u00fdm poklesem prodej\u016f klasick\u00fdch cigaret v zem\u00edch, kde se nov\u00e9 produkty prosadily, typicky zah\u0159\u00edvan\u00fd tab\u00e1k v Japonsku po roce 2015.<\/p>\n\n\n\n

Kdy vznikla prvn\u00ed elektronick\u00e1 cigareta?<\/strong>
Prvn\u00ed modern\u00ed e-cigaretu vyvinul \u010d\u00ednsk\u00fd l\u00e9k\u00e1rn\u00edk Hon Lik<\/strong> v roce 2003 a do komer\u010dn\u00ed distribuce se dostala v roce 2004. Princip zah\u0159\u00e1t\u00ed kapaliny topnou spir\u00e1lou a tvorba inhalovateln\u00e9ho aerosolu z\u016fstal z\u00e1kladem vapingu dodnes.<\/p>\n\n\n\n

Kolik lid\u00ed v sou\u010dasnosti na cel\u00e9m sv\u011bt\u011b vapuje?<\/strong>
Do v\u00fdvoje elektronick\u00fdch cigaret a dal\u0161\u00ed bezd\u00fdmn\u00fdch produkt\u016f investuje BAT zna\u010dn\u00e9 prost\u0159edky. V sou\u010dasn\u00e9 dob\u011b odhadujeme, \u017ee na sv\u011bt\u011b u\u017e\u00edv\u00e1 nikotinov\u00e9 alternativy asi 115 milion\u016f dosp\u011bl\u00fdch spot\u0159ebitel\u016f, z nich\u017e je 65 milion\u016f u\u017eivatel\u016f elektronick\u00fdch cigaret, 40 milion\u016f pou\u017e\u00edv\u00e1 zah\u0159\u00edvan\u00e9 tab\u00e1kov\u00e9 v\u00fdrobky a 10 milion\u016f nikotinov\u00e9 s\u00e1\u010dky. V\u011bdci odhadli, \u017ee pokud by p\u0159\u00edklad \u0160v\u00e9dska n\u00e1sledovalo v\u00edce zem\u00ed, v cel\u00e9 EU by mohlo b\u00fdt v p\u0159\u00ed\u0161t\u00edch 10 letech zachr\u00e1n\u011bno 3,5 milionu \u017eivot\u016f.<\/p>\n\n\n\n

Kter\u00e9 zem\u011b jsou dnes nejd\u00e1l v uplat\u0148ov\u00e1n\u00ed princip\u016f \u201eharm reduction\u201c?<\/strong>
Nejviditeln\u011bj\u0161\u00ed \u00fasp\u011bchy m\u00e1 \u0160v\u00e9dsko, kde se d\u00edky dlouhodob\u00e9 dostupnosti snusu a nikotinov\u00fdch s\u00e1\u010dk\u016f propadl denn\u00ed pod\u00edl ku\u0159\u00e1k\u016f na hranici 5 %, nejm\u00e9n\u011b v EU, co\u017e se odr\u00e1\u017e\u00ed i v nejni\u017e\u0161\u00ed \u00famrtnosti na rakovinu plic a d\u00fdchac\u00edch cest v regionu. V Japonsku zp\u016fsobil n\u00e1stup zah\u0159\u00edvan\u00fdch produkt\u016f od roku 2015 v\u00edce ne\u017e polovi\u010dn\u00ed p\u00e1d prodej\u016f cigaret. Velk\u00e1 Brit\u00e1nie podporuje vaping jako hlavn\u00ed n\u00e1stroj k dosa\u017een\u00ed sv\u00e9ho c\u00edle Smoke-Free do roku 2030 a kombinuje ho s dal\u0161\u00edmi pob\u00eddkami k ukon\u010den\u00ed kou\u0159en\u00ed.<\/p>\n\n\n\n

Jak\u00e1 je situace v zem\u00edch, kter\u00e9 zvolily restriktivn\u00ed p\u0159\u00edstup?<\/strong>
\u00dapln\u00fd z\u00e1kaz vapingu v Indii od roku 2019 vy\u00fastil ve stovky odhalen\u00fdch p\u0159\u00edpad\u016f neleg\u00e1ln\u00edho prodeje a rozmach \u010dern\u00e9ho trhu, nad n\u00edm\u017e st\u00e1t ztr\u00e1c\u00ed kontrolu. Austr\u00e1lie p\u0159e\u0161la v roce 2024 na model \u201epouze na l\u00e9ka\u0159sk\u00fd p\u0159edpis\u201c a zak\u00e1zala dovoz jednor\u00e1zov\u00fdch i rekrea\u010dn\u00edch vap\u016f, co\u017e vedlo k masivn\u00edm zabaven\u00fdm z\u00e1silk\u00e1m a k obrovsk\u00e9mu n\u00e1r\u016fstu neleg\u00e1ln\u00edch obchodn\u00edch kan\u00e1l\u016f. V Thajsku z\u016fst\u00e1v\u00e1 dr\u017een\u00ed vapovac\u00edho za\u0159\u00edzen\u00ed trestn\u00e9, a to pod pokutou a\u017e 30 000 baht\u016f a mo\u017enost\u00ed v\u011bzen\u00ed. Turist\u00e9 jsou pravideln\u011b varov\u00e1ni, \u017ee poru\u0161en\u00ed z\u00e1kazu je pova\u017eov\u00e1no za pa\u0161ov\u00e1n\u00ed. Tyto p\u0159\u00edklady ukazuj\u00ed, \u017ee p\u0159\u00edli\u0161n\u00e1 restrikce \u010dasto konzervuje kou\u0159en\u00ed a podporuje \u0161edou ekonomiku m\u00edsto toho, aby riziko re\u00e1ln\u011b sni\u017eovala.<\/p>\n\n\n\n

Jak\u00fd by m\u011bl podle v\u00e1s spr\u00e1vn\u00fd p\u0159\u00edstup regul\u00e1tor\u016f?<\/strong><\/p>\n\n\n\n

Je naprosto kl\u00ed\u010dov\u00e9 p\u0159ijmout opat\u0159en\u00ed k zaji\u0161t\u011bn\u00ed vysok\u00fdch v\u00fdrobn\u00edch standard\u016f u elektronick\u00fdch cigaret, zabr\u00e1n\u011bn\u00ed p\u0159\u00edstupu nezletil\u00fdch osob k\u00a0t\u011bmto produkt\u016fm, pokra\u010dovat v boji proti nez\u00e1konn\u00e9mu obchodu s d\u016frazn\u00fdm vym\u00e1h\u00e1n\u00edm pr\u00e1va a sankcemi pro ty, kte\u0159\u00ed pravidla poru\u0161\u00ed. Je v z\u00e1jmu v\u0161ech sn\u00ed\u017eit dopady kou\u0159en\u00ed cigaret na zdrav\u00ed. \u0158e\u0161en\u00ed tak v\u00fdznamn\u00e9ho spole\u010densk\u00e9ho probl\u00e9mu lze dos\u00e1hnout pouze otev\u0159en\u00fdm dialogem a sd\u00edlen\u00edm v\u011bdeck\u00fdch poznatk\u016f. I proto jsme \u00a0ned\u00e1vno p\u0159edstavili informa\u010dn\u00ed platformu pod n\u00e1zvem Omni\u2122, kter\u00e1 je pro v\u0161echny p\u0159\u00edstupn\u00e1 na webov\u00fdch str\u00e1nk\u00e1ch www.asmokelessworld.com.<\/p>\n\n\n\n

Foto: BAT<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Elektronick\u00e9 cigarety, zah\u0159\u00edvan\u00fd tab\u00e1k a nikotinov\u00e9 s\u00e1\u010dky \u2013 je\u0161t\u011b p\u0159ed dv\u011bma dek\u00e1dami science-fiction, dnes ka\u017edodenn\u00ed realita pro miliony dosp\u011bl\u00fdch ku\u0159\u00e1k\u016f.<\/p>\n","protected":false},"author":1,"featured_media":2064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[53],"tags":[65,318,228,319],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2063"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2063"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2063\/revisions"}],"predecessor-version":[{"id":2065,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2063\/revisions\/2065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2064"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}