{"id":2088,"date":"2025-07-03T14:33:02","date_gmt":"2025-07-03T14:33:02","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2088"},"modified":"2025-07-03T14:33:02","modified_gmt":"2025-07-03T14:33:02","slug":"tesla-hleda-novy-motor-rustu-prvni-robotaxi-v-texasu-by-melo-investory-presvedcit","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2025\/07\/03\/tesla-hleda-novy-motor-rustu-prvni-robotaxi-v-texasu-by-melo-investory-presvedcit\/","title":{"rendered":"Tesla hled\u00e1 nov\u00fd motor r\u016fstu. Prvn\u00ed robotaxi v Texasu by m\u011blo investory p\u0159esv\u011bd\u010dit"},"content":{"rendered":"\n

Prodej elektromobil\u016f Tesly se zpomaluje, konkurence z \u010c\u00edny tla\u010d\u00ed ceny dol\u016f a investo\u0159i hledaj\u00ed d\u016fvod, pro\u010d by si spole\u010dnost m\u011bla udr\u017eet vysok\u00e9 tr\u017en\u00ed ocen\u011bn\u00ed. P\u0159esn\u011b na to m\u00e1 odpov\u011bd\u011bt spu\u0161t\u011bn\u00ed slu\u017eby robotaxi v texask\u00e9m Austinu. Tesla nen\u00ed v tomto druhu slu\u017eeb prvn\u00ed, ale sna\u017e\u00ed se investor\u016fm uk\u00e1zat, \u017ee krom\u011b zpomaluj\u00edc\u00edho se r\u016fstu elektromobil\u016f to m\u016f\u017ee b\u00fdt i hlavn\u00ed zdroj budouc\u00edch p\u0159\u00edjm\u016f.<\/strong><\/p>\n\n\n\n

O spole\u010dnosti<\/strong><\/p>\n\n\n\n

Tesla v posledn\u00edch letech p\u0159ekonala \u0159adu v\u00fdzev \u2013 od v\u00fdrobn\u00edch probl\u00e9m\u016f, probl\u00e9m\u016f s kvalitou a softwarov\u00fdch chyb, p\u0159es regula\u010dn\u00ed spory a\u017e po kritiku souvisej\u00edc\u00ed s bezpe\u010dnost\u00ed jej\u00edch autonomn\u00edch syst\u00e9m\u016f. P\u0159esto si na trhu udr\u017euje silnou pozici, kterou investor\u016fm ospravedl\u0148uje zejm\u00e9na svou schopnost\u00ed inovovat a potenci\u00e1lem budouc\u00edho r\u016fstu v oblasti autonomn\u00edch dopravn\u00edch nebo energetick\u00fdch slu\u017eeb. Tesla chce z\u00e1sadn\u011b zm\u011bnit zp\u016fsob dopravy t\u00edm, \u017ee nahrad\u00ed lidsk\u00e9 \u0159idi\u010de pln\u011b autonomn\u00edmi vozidly bez volantu a ped\u00e1l\u016f a z\u00e1rove\u0148 nab\u00eddne masivn\u011b \u0161k\u00e1lovatelnou slu\u017ebu robotaxi jako levnou, cenov\u011b dostupnou a bezpe\u010dnou alternativu k tradi\u010dn\u00ed doprav\u011b. M\u00edsto toho, aby byla pouze v\u00fdrobcem elektromobil\u016f, usiluje o to, aby se stala l\u00eddrem v oblasti um\u011bl\u00e9 inteligence (AI) a robotiky, p\u0159i\u010dem\u017e j\u00e1drem jej\u00edho budouc\u00edho podnik\u00e1n\u00ed je autonomie.<\/p>\n\n\n\n

Spu\u0161t\u011bn\u00ed robotaxi v Texasu<\/strong><\/p>\n\n\n\n

Dne 22. \u010dervna 2025 za\u010dala Tesla provozovat omezenou placenou slu\u017ebu robotaxi s flotilou SUV Model Y v Austinu. Vozidla jezd\u00ed v ohrani\u010den\u00e9 oblasti a p\u0159epravuj\u00ed plat\u00edc\u00ed z\u00e1kazn\u00edky za pevnou cenu 4,20 USD. Zam\u011bstnanec Tesly sed\u00ed kv\u016fli bezpe\u010dnosti na sedadle spolujezdce, ale za volantem ji\u017e nen\u00ed \u0159idi\u010d. Spu\u0161t\u011bn\u00ed je z\u00e1m\u011brn\u011b omezeno na malou skupinu pozvan\u00fdch cestuj\u00edc\u00edch a zhruba des\u00edtku vozidel, kter\u00e1 se tak\u00e9 vyh\u00fdbaj\u00ed \u0161patn\u00e9mu po\u010das\u00ed a obt\u00ed\u017en\u00fdm k\u0159i\u017eovatk\u00e1m, co\u017e znamen\u00e1, \u017ee spole\u010dnost je st\u00e1le opatrn\u00e1 p\u0159i uv\u00e1d\u011bn\u00ed slu\u017eby do ve\u0159ejn\u00e9ho provozu, ale vy\u017eaduj\u00ed to i p\u0159edpisy, kter\u00fdmi robotaxi od Tesly je\u0161t\u011b nepro\u0161lo.<\/p>\n\n\n\n

Strategick\u00fd v\u00fdznam<\/strong><\/p>\n\n\n\n

Slu\u017eba robotaxi nen\u00ed ani tak technologick\u00fdm miln\u00edkem (u\u017e ji provozuj\u00ed jin\u00e9 firmy), ale hlavn\u011b strategick\u00fdm posunem pro samotnou Teslu. Vzhledem k tomu, \u017ee r\u016fst prodej\u016f jej\u00edch elektromobil\u016f se celosv\u011btov\u011b zpomaluje a \u010del\u00ed siln\u00e9 konkurenci, zejm\u00e9na ze strany \u010d\u00ednsk\u00fdch v\u00fdrobc\u016f, jako je BYD, zam\u011b\u0159il Elon Musk pozornost spole\u010dnosti na autonomn\u00ed vozidla a robotiku. Takov\u00e1 strategie je kl\u00ed\u010dov\u00e1 k\u00a0obh\u00e1jen\u00ed si vysok\u00e9ho tr\u017en\u00edho ocen\u011bn\u00ed. Investo\u0159i s\u00e1zej\u00ed na to, \u017ee robotaxi by mohlo pro spole\u010dnost p\u0159edstavovat v\u00fdznamn\u00fd zdroj p\u0159\u00edjm\u016f. V\u00fdhody takov\u00e9ho modelu spo\u010d\u00edvaj\u00ed v eliminaci \u0159idi\u010d\u016f a pou\u017eit\u00ed syst\u00e9mu Full Self-Driving (FSD), kter\u00fd m\u016f\u017ee naru\u0161it trh osobn\u00ed dopravy a konkurovat spole\u010dnostem jako je Uber s v\u00fdrazn\u011b ni\u017e\u0161\u00edmi n\u00e1klady na kilometr. ARK Invest p\u0159edpov\u00edd\u00e1, \u017ee do roku 2029 by a\u017e 90 % hodnoty Tesly mohlo poch\u00e1zet z autonomn\u00ed dopravy.<\/p>\n\n\n\n

Regula\u010dn\u00ed v\u00fdzvy<\/strong><\/p>\n\n\n\n

Jak ji\u017e bylo nazna\u010deno, p\u0159edpisy jsou st\u00e1le velkou p\u0159ek\u00e1\u017ekou ambic\u00ed Tesly. Americk\u00fd \u00fa\u0159ad pro bezpe\u010dnost silni\u010dn\u00edho provozu (NHTSA) ji\u017e dlouho vyjad\u0159uje obavy ohledn\u011b asisten\u010dn\u00edho softwaru pro \u0159idi\u010de. Tento syst\u00e9m byl spojen s nehodami, kter\u00fdm se podle \u00fa\u0159adu dalo zabr\u00e1nit. Texa\u0161t\u00ed z\u00e1konod\u00e1rci ji\u017e vyzvali Teslu, aby odlo\u017eila spu\u0161t\u011bn\u00ed slu\u017eby, dokud nebudou zavedeny nov\u00e9 st\u00e1tn\u00ed p\u0159edpisy, kter\u00e9 mohou vy\u017eadovat licence pro provozovatele. Proto se Tesla rozhodla spustit slu\u017ebu v omezen\u00fdch podm\u00ednk\u00e1ch.<\/p>\n\n\n\n

V jak\u00e9 f\u00e1zi je tedy robotaxi Tesly ve srovn\u00e1n\u00ed s Waymo?<\/strong><\/p>\n\n\n\n

Tesla je pod drobnohledem kv\u016fli sv\u00e9mu bezpe\u010dnostn\u00edmu profilu, zat\u00edmco Waymo od Googlu zat\u00edm nezaznamenalo \u017e\u00e1dn\u00e1 \u00famrt\u00ed souvisej\u00edc\u00ed se svou slu\u017ebou. Waymo ji\u017e provozuje v\u00edce ne\u017e 1500 vozidel v n\u011bkolika m\u011bstech, m\u00e1 velmi dobr\u00e9 statistick\u00e9 z\u00e1znamy z hlediska bezpe\u010dnosti a miliony ujet\u00fdch kilometr\u016f. Tesla se spol\u00e9h\u00e1 p\u0159edev\u0161\u00edm na kamery a sv\u016fj software FSD, p\u0159i\u010dem\u017e se sna\u017e\u00ed o masovou \u0161k\u00e1lovatelnost d\u00edky obrovsk\u00e9mu mno\u017estv\u00ed dat z re\u00e1ln\u00e9ho provozu sv\u00fdch vozidel. Jak v\u0161ak ji\u017e bylo zm\u00edn\u011bno d\u0159\u00edve, jej\u00ed slu\u017eba robotaxi zat\u00edm funguje pouze s velmi omezen\u00fdm po\u010dtem vozidel a bezpe\u010dnostn\u00edm dohledem. Waymo nab\u00edz\u00ed v n\u011bkter\u00fdch regionech j\u00edzdy zcela bez \u0159idi\u010de a t\u011b\u017e\u00ed z osv\u011bd\u010den\u00fdch partnerstv\u00ed a d\u016fv\u011bry u\u017eivatel\u016f.<\/p>\n\n\n\n

Reakce trhu<\/strong><\/p>\n\n\n\n

Ihned po spu\u0161t\u011bn\u00ed testovac\u00edch j\u00edzd robotaxi v Austinu trh reagoval pozitivn\u011b, proto\u017ee akcie Tesly v pond\u011bl\u00ed 23. \u010dervna 2025 vzrostly o v\u00edce ne\u017e 10 %, co\u017e signalizuje obnovenou d\u016fv\u011bru investor\u016f v autonomn\u00ed ambice spole\u010dnosti.* R\u016fst nastal navzdory tomu, \u017ee segment elektromobil\u016f \u010del\u00ed tlaku, kv\u016fli \u010demu se akcie od za\u010d\u00e1tku roku ocitly v \u010derven\u00fdch \u010d\u00edslech. Dod\u00e1vky za prvn\u00ed \u010dtvrtlet\u00ed dos\u00e1hly nejni\u017e\u0161\u00ed \u00farovn\u011b za posledn\u00ed dva roky. O\u010di investor\u016f se brzy zam\u011b\u0159\u00ed na v\u00fdsledky za druh\u00e9 \u010dtvrtlet\u00ed.<\/p>\n\n\n\n

\"Obr\u00e1zek<\/figure><\/div>\n\n\n\n

V\u00fdvoj ceny akci\u00ed Tesly za posledn\u00edch 5 let. (Zdroj: Google Finance)<\/em><\/p>\n\n\n\n

Finan\u010dn\u00ed v\u00fdsledky<\/strong><\/p>\n\n\n\n

Finan\u010dn\u00ed zdrav\u00ed spole\u010dnosti Tesla proto st\u00e1le v\u00edce z\u00e1vis\u00ed na autonomn\u00edm \u0159\u00edzen\u00ed, kter\u00e9 by m\u011blo b\u00fdt kl\u00ed\u010dov\u00fdm hnac\u00edm motorem budouc\u00edho r\u016fstu tr\u017eeb a ziskovosti. P\u0159esto\u017ee automobilov\u00e1 divize z\u016fst\u00e1v\u00e1 hlavn\u00edm zdrojem p\u0159\u00edjm\u016f, v prvn\u00edm \u010dtvrtlet\u00ed roku 2025 zaznamenala 20% pokles tr\u017eeb a prudk\u00fd pokles mar\u017e\u00ed, co\u017e p\u0159isp\u011blo k celkov\u00e9mu poklesu tr\u017eeb spole\u010dnosti o 9 % na 19,34 miliardy USD a poklesu \u010dist\u00e9ho zisku o 71 % na 409 milion\u016f USD. Energetick\u00e1 divize naopak rostla a dos\u00e1hla tr\u017eeb ve v\u00fd\u0161i 1,64 miliardy dolar\u016f, co\u017e je o 67 % v\u00edce ne\u017e p\u0159ed rokem.<\/p>\n\n\n\n

Z\u00e1v\u011br<\/strong><\/p>\n\n\n\n

Zd\u00e1 se, \u017ee budoucnost Tesly je skute\u010dn\u011b v\u00edce v autonomn\u00ed doprav\u011b. Zpomalen\u00ed r\u016fstu a klesaj\u00edc\u00ed ziskovost ukazuj\u00ed, \u017ee sou\u010dasn\u00fd model ji\u017e nesta\u010d\u00ed. Uveden\u00ed robotaxi na trh nen\u00ed jen nov\u00fdm produktem, ale snahou p\u0159er\u00e1movat p\u0159\u00edb\u011bh spole\u010dnosti z v\u00fdrobce automobil\u016f na technologickou platformu s glob\u00e1ln\u00edm dosahem. Musk mus\u00ed investor\u016fm nab\u00eddnout nov\u00fd p\u0159\u00edb\u011bh d\u0159\u00edv, ne\u017e se d\u016fv\u011bra definitivn\u011b obr\u00e1t\u00ed. Pokud autonomn\u00ed slu\u017eby prok\u00e1\u017e\u00ed \u0161k\u00e1lovatelnost a ziskovost, Tesla z\u00edsk\u00e1 novou linii r\u016fstu. Pokud ne, ztrat\u00ed nejen sv\u016fj n\u00e1skok, ale tak\u00e9 status r\u016fstov\u00e9 ikony.<\/p>\n\n\n\n

Adam Austera, analytik<\/strong> Ozios<\/strong><\/a><\/strong><\/p>\n\n\n\n

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Prodej elektromobil\u016f Tesly se zpomaluje, konkurence z \u010c\u00edny tla\u010d\u00ed ceny dol\u016f a investo\u0159i hledaj\u00ed d\u016fvod, pro\u010d by si spole\u010dnost m\u011bla<\/p>\n","protected":false},"author":1,"featured_media":2090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[58,55],"tags":[276,267,331,275],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2088"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2088"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2088\/revisions"}],"predecessor-version":[{"id":2091,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2088\/revisions\/2091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2090"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}