{"id":2097,"date":"2025-07-10T11:36:52","date_gmt":"2025-07-10T11:36:52","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2097"},"modified":"2025-07-10T11:36:52","modified_gmt":"2025-07-10T11:36:52","slug":"bude-uspech-filmu-f1-dostacujici-pro-navrat-stagnujiciho-applu-v-oblasti-ai","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2025\/07\/10\/bude-uspech-filmu-f1-dostacujici-pro-navrat-stagnujiciho-applu-v-oblasti-ai\/","title":{"rendered":"Bude \u00fasp\u011bch filmu F1 dosta\u010duj\u00edc\u00ed pro n\u00e1vrat stagnuj\u00edc\u00edho Applu v oblasti AI?"},"content":{"rendered":"\n

Po ka\u017edoro\u010dn\u00ed v\u00fdvoj\u00e1\u0159sk\u00e9 konferenci WWDC 2025 se Apple v oblasti um\u011bl\u00e9 inteligence stal ter\u010dem v\u00fdrazn\u00e9 kritiky. Kalifornsk\u00fd gigant na ni reaguje rychle, ale pom\u011brn\u011b nestandardn\u00edm zp\u016fsobem. Do kin vys\u00edl\u00e1 sv\u016fj prvn\u00ed filmov\u00fd trh\u00e1k, kter\u00fd aktu\u00e1ln\u011b atakuje hranici 300 milion\u016f USD v tr\u017eb\u00e1ch. Cena akci\u00ed spole\u010dnosti se moment\u00e1ln\u011b nach\u00e1z\u00ed v korekci o 20 % oproti historick\u00e9mu maximu \u2013 do\u010dk\u00e1me se jeho p\u0159ekon\u00e1n\u00ed?<\/strong><\/p>\n\n\n\n

\"Obsah<\/figure><\/div>\n\n\n\n

V\u00fdvoj cen akci\u00ed spole\u010dnosti Apple za posledn\u00edch p\u011bt let*<\/p>\n\n\n\n

Budoucnost Apple TV+<\/strong><\/p>\n\n\n\n

Z finan\u010dn\u00edho hlediska se filmu poda\u0159ilo zaz\u00e1\u0159it hned b\u011bhem prvn\u00edho v\u00edkendu, kdy tr\u017eby dos\u00e1hly 144 milion\u016f USD. Celkov\u011b lze ale \u0159\u00edci, \u017ee tato produkce je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed strategie zam\u011b\u0159en\u00e9 na r\u016fst projektu Apple TV+, kter\u00fd byl po del\u0161\u00ed dobu vn\u00edm\u00e1n sp\u00ed\u0161e jako n\u00e1kladn\u00fd vedlej\u0161\u00ed projekt.<\/p>\n\n\n\n

Filmov\u00fd byznys je struktur\u00e1ln\u011b za\u0159azen v divizi slu\u017eeb Applu, ke kter\u00e9 se vyj\u00e1d\u0159il i jej\u00ed \u0161\u00e9f Eddy Cue se slovy: \u201eAby filmov\u00fd pr\u016fmysl mohl i nad\u00e1le dosahovat v\u00fdjime\u010dn\u00fdch v\u00fdsledk\u016f, je pochopiteln\u011b nutn\u00e1 ziskovost.\u201c Lze tedy o\u010dek\u00e1vat, \u017ee Apple, pos\u00edlen\u00fd \u00fasp\u011bchem F1, bude i nad\u00e1le bojovat o pozornost div\u00e1k\u016f na filmov\u00fdch pl\u00e1tnech. Z\u00e1rove\u0148 je v\u0161ak d\u016fle\u017eit\u00e9 podotknout, \u017ee v r\u00e1mci segmentu slu\u017eeb je filmov\u00e1 tvorba st\u00e1le jen men\u0161\u00ed slo\u017ekou.<\/p>\n\n\n\n

Apple a um\u011bl\u00e1 inteligence<\/strong><\/p>\n\n\n\n

Na druh\u00e9 stran\u011b je hlavn\u00edm kamenem \u00farazu pokrok v oblasti um\u011bl\u00e9 inteligence. Tento fenom\u00e9n, kter\u00fd ji\u017e nyn\u00ed formuje podnikatelsk\u00e9 prost\u0159ed\u00ed i mimo technologick\u00fd sektor, je pro Apple nepochybn\u011b kl\u00ed\u010dov\u00fdm motorem dal\u0161\u00edho r\u016fstu. Investo\u0159i a fanou\u0161ci zna\u010dky by v\u0161ak u\u017e r\u00e1di vid\u011bli v\u00edc ne\u017e jen Siri, kter\u00e1 um\u00ed \u0159\u00edct, jak\u00e9 je venku po\u010das\u00ed.<\/p>\n\n\n\n

P\u0159edstavitel\u00e9 spole\u010dnosti si tento tlak uv\u011bdomuj\u00ed, o \u010dem\u017e sv\u011bd\u010d\u00ed nap\u0159\u00edklad p\u0159\u00edsliby \u0159ady inovac\u00ed. B\u011bhem v\u00fd\u0161e zm\u00edn\u011bn\u00e9 konference v\u0161ak m\u00edsto o\u010dek\u00e1van\u00e9ho p\u0159edstaven\u00ed konkr\u00e9tn\u00edch funkc\u00ed do\u0161lo maxim\u00e1ln\u011b k jejich odlo\u017een\u00ed na rok 2026. Negativn\u00edm faktorem, kter\u00fd se prom\u00edt\u00e1 do budoucnosti Applu, je i konkurence, kter\u00e1 v oblasti AI disponuje v\u00fdrazn\u011b vysp\u011blej\u0161\u00edmi technologiemi a investicemi do \u0161pi\u010dkov\u00fdch odborn\u00edk\u016f.<\/p>\n\n\n\n

Mo\u017en\u00e1 zm\u011bna strategie<\/strong><\/p>\n\n\n\n

Vznikaj\u00edc\u00ed rizika aktu\u00e1ln\u011b otev\u00edraj\u00ed prostor pro mo\u017en\u00e9 z\u00edsk\u00e1n\u00ed extern\u00ed AI technologie, co\u017e by ale znamenalo z\u00e1sadn\u00ed odklon od jednoho z hlavn\u00edch pil\u00ed\u0159\u016f filozofie Tima Cooka \u2013 vlastnit ve\u0161ker\u00e9 kl\u00ed\u010dov\u00e9 technologie vyu\u017e\u00edvan\u00e9 v r\u00e1mci ekosyst\u00e9mu Applu. Takov\u00fd krok by byl z\u00e1rove\u0148 p\u0159izn\u00e1n\u00edm nedostate\u010dn\u00e9 konkurenceschopnosti vlastn\u00edch \u0159e\u0161en\u00ed. Podle zpr\u00e1v agentury Bloomberg Apple zva\u017euje partnerstv\u00ed se spole\u010dnostmi jako OpenAI nebo Anthropic.<\/p>\n\n\n\n

\u010cas b\u011b\u017e\u00ed, konkurence postupuje<\/strong><\/p>\n\n\n\n

Apple v\u0161ak mus\u00ed jednat rychle. Je toti\u017e z\u0159ejm\u00e9, \u017ee pokud si chce udr\u017eet pozici l\u00eddra v oblasti technologick\u00fdch inovac\u00ed a nespadnout do role zastaral\u00e9ho hr\u00e1\u010de v porovn\u00e1n\u00ed s neust\u00e1le se rozv\u00edjej\u00edc\u00edmi AI giganty, bude muset v dohledn\u00e9 dob\u011b p\u0159in\u00e9st konkr\u00e9tn\u00ed v\u00fdsledky. Nemal\u00fdm rizikem jsou pro Apple tak\u00e9 investice konkurence do talent\u016f z nejlep\u0161\u00edch startup\u016f. Za zm\u00ednku stoj\u00ed v\u00edce ne\u017e 14miliardov\u00e1 investice Marka Zuckerberga, gener\u00e1ln\u00edho \u0159editele spole\u010dnosti Meta, kter\u00fd mimo jin\u00e9 najal \u0161\u00e9fa firmy Scale AI Alexandera Wanga.<\/p>\n\n\n\n

Z\u00e1v\u011br<\/strong><\/p>\n\n\n\n

Navzdory probl\u00e9m\u016fm spojen\u00fdm s rozvojem um\u011bl\u00e9 inteligence slav\u00ed Apple moment\u00e1ln\u011b \u00fasp\u011bch v kinech se sv\u00fdm filmem F1. Apple TV+ a dal\u0161\u00ed divize spole\u010dnosti p\u0159edstavuj\u00ed bezesporu zna\u010dn\u00fd potenci\u00e1l, ale investory v prvn\u00ed \u0159ad\u011b zaj\u00edmaj\u00ed pokroky v oblasti um\u011bl\u00e9 inteligence. Dok\u00e1\u017ee se Apple znovu za\u0159adit mezi l\u00eddry oboru a ur\u010dovat sm\u011br, nebo i nad\u00e1le z\u016fstane pozadu?<\/p>\n\n\n\n

* Historick\u00e1 \u010d\u00edsla nejsou z\u00e1rukou budouc\u00edch v\u00fdnos\u016f.<\/p>\n\n\n\n

Varov\u00e1n\u00ed! Tento marketingov\u00fd materi\u00e1l nen\u00ed a nem\u011bl by b\u00fdt vykl\u00e1d\u00e1n jako investi\u010dn\u00ed poradenstv\u00ed. \u00dadaje vztahuj\u00edc\u00ed se k minulosti nejsou z\u00e1rukou budouc\u00edch v\u00fdnos\u016f. Investov\u00e1n\u00ed do ciz\u00ed m\u011bny m\u016f\u017ee ovlivnit v\u00fdnosy v d\u016fsledku kol\u00eds\u00e1n\u00ed. V\u0161echny obchody s cenn\u00fdmi pap\u00edry mohou v\u00e9st k zisk\u016fm i ztr\u00e1t\u00e1m. V\u00fdhledov\u00e1 prohl\u00e1\u0161en\u00ed p\u0159edstavuj\u00ed p\u0159edpoklady a sou\u010dasn\u00e1 o\u010dek\u00e1v\u00e1n\u00ed, kter\u00e9 nemus\u00ed b\u00fdt p\u0159esn\u00e9 nebo jsou zalo\u017eeny na sou\u010dasn\u00e9m ekonomick\u00e9m prost\u0159ed\u00ed, kter\u00e9 se m\u016f\u017ee zm\u011bnit. Tato prohl\u00e1\u0161en\u00ed nezaru\u010duj\u00ed budouc\u00ed v\u00fdkon. CAPITAL MARKETS, o.c.p., a.s. je subjektem regulovan\u00fdm N\u00e1rodn\u00ed bankou Slovenska.<\/p>\n\n\n\n

Mgr. Anna \u0160uhajdov\u00e1, p\u0159edsedkyn\u011b p\u0159edstavenstva CAPITAL MARKETS, o.c.p., a.s.<\/strong><\/p>\n\n\n\n

Foto: AdobeStock<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Po ka\u017edoro\u010dn\u00ed v\u00fdvoj\u00e1\u0159sk\u00e9 konferenci WWDC 2025 se Apple v oblasti um\u011bl\u00e9 inteligence stal ter\u010dem v\u00fdrazn\u00e9 kritiky. Kalifornsk\u00fd gigant na ni<\/p>\n","protected":false},"author":1,"featured_media":2099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[58],"tags":[336,335,190,93,337],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2097"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2097"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2097\/revisions"}],"predecessor-version":[{"id":2100,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2097\/revisions\/2100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2099"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}