{"id":2208,"date":"2025-09-01T09:35:49","date_gmt":"2025-09-01T09:35:49","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2208"},"modified":"2025-09-01T09:35:49","modified_gmt":"2025-09-01T09:35:49","slug":"lego-zverejnilo-rekordni-pololetni-trzby-pomohly-k-nim-kvetiny-a-auticka","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2025\/09\/01\/lego-zverejnilo-rekordni-pololetni-trzby-pomohly-k-nim-kvetiny-a-auticka\/","title":{"rendered":"Lego zve\u0159ejnilo rekordn\u00ed pololetn\u00ed tr\u017eby. Pomohly k nim kv\u011btiny a aut\u00ed\u010dka"},"content":{"rendered":"\n<p><strong>V\u00fdrobce hra\u010dek Lego dos\u00e1hl v prvn\u00ed polovin\u011b leto\u0161n\u00edho roku rekordn\u00edch tr\u017eeb. Na informaci upozornil americk\u00fd obchodn\u00ed zpravodajsk\u00fd kan\u00e1l CNBC na z\u00e1klad\u011b pololetn\u00ed zpr\u00e1vy o v\u00fdnosech, kterou podnik zve\u0159ejnil ve st\u0159edu. V dan\u00e9m obdob\u00ed p\u0159\u00edjmy spole\u010dnosti vzrostly o 12 % a dos\u00e1hly 34,6 miliardy d\u00e1nsk\u00fdch korun (p\u0159ibli\u017en\u011b 113,8 miliardy CZK).<\/strong><\/p>\n\n\n\n<p><strong>Roz\u0161i\u0159ov\u00e1n\u00ed portfolia a&nbsp;p\u016fsobnosti<\/strong><\/p>\n\n\n\n<p>K dvoucifern\u00e9mu n\u00e1r\u016fstu tr\u017eeb hra\u010dk\u00e1\u0159sk\u00e9 spole\u010dnosti v uveden\u00e9m obdob\u00ed p\u0159isp\u011blo rekordn\u00edch 314 nov\u00fdch sad stavebnic Lego v podob\u011b kv\u011btin a aut\u00ed\u010dek. Konkr\u00e9tn\u011b \u0161lo o sukulenty, kytice a z\u00e1vodn\u00ed auta Formule 1. Firma tak\u00e9 otev\u0159ela 24 nov\u00fdch prodejen po cel\u00e9m sv\u011bt\u011b a otev\u00edr\u00e1 kamenn\u00e9 obchody v\u00edce v oblastech, kde lid\u00e9 nevyr\u016fstaj\u00ed s ikonick\u00fdmi barevn\u00fdmi kostkami, nap\u0159\u00edklad v \u010c\u00edn\u011b a Indii. Existence kamenn\u00fdch prodejen, v nich\u017e si z\u00e1kazn\u00edci mohou Lego i vyzkou\u0161et, v minulosti pomohla zv\u00fd\u0161it jeho prodeje.<\/p>\n\n\n\n<p>Krom\u011b tr\u017eeb vzrostl i provozn\u00ed zisk firmy, kter\u00fd meziro\u010dn\u011b stoupl o 10 % na 1,4 miliardy d\u00e1nsk\u00fdch korun (v\u00edce ne\u017e 4,6 miliardy CZK). Gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Niels Christiansen uvedl, \u017ee jde o nejlep\u0161\u00ed prvn\u00ed polovinu roku v historii Lega. Rekordu dos\u00e1hl tak\u00e9 \u010dist\u00fd zisk.<\/p>\n\n\n\n<p><strong>Vyhl\u00eddky spole\u010dnosti<\/strong><\/p>\n\n\n\n<p>Firma, kter\u00e1 je jedn\u00edm z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch v\u00fdrobc\u016f hra\u010dek, neust\u00e1le dopl\u0148uje sv\u00e9 produktov\u00e9 portfolio a z\u00e1rove\u0148 se roz\u0161i\u0159uje i do segmentu dopl\u0148k\u016f se sadami n\u00e1st\u011bnn\u00fdch dekorac\u00ed. P\u0159\u00ed\u0161t\u00ed rok by m\u011blo n\u00e1sledovat v\u00edcelet\u00e9 partnerstv\u00ed s tokijskou spole\u010dnost\u00ed Pok\u00e9mon, kter\u00e1 produkuje hry, seri\u00e1ly \u010di filmy. Jedn\u00edm z jej\u00edch spoluzakladatel\u016f je Nintendo, japonsk\u00fd v\u00fdvoj\u00e1\u0159 videoher. Dopln\u011bn\u00edm sv\u00e9ho katalogu produkt\u016f si Lego roz\u0161\u00ed\u0159ilo i spot\u0159ebitelskou z\u00e1kladnu. Nov\u00e1\u010dky ve sv\u011bt\u011b stavebnic povzbudilo tak\u00e9 pokra\u010duj\u00edc\u00ed partnerstv\u00ed s americk\u00fdm v\u00fdvoj\u00e1\u0159em po\u010d\u00edta\u010dov\u00fdch her Epic Games, d\u00edky n\u011bmu\u017e Lego p\u0159en\u00e1\u0161\u00ed sv\u00e9 produkty do digit\u00e1ln\u00edho prostoru, a naopak prvky z popul\u00e1rn\u00ed po\u010d\u00edta\u010dov\u00e9 hry Fortnite p\u0159evedlo do fyzick\u00e9ho sv\u011bta.<\/p>\n\n\n\n<p><strong>V soukrom\u00e9m vlastnictv\u00ed<\/strong><\/p>\n\n\n\n<p>Akcie firmy, kter\u00e1 m\u00e1 90letou historii, s\u00eddl\u00ed v Billundu v D\u00e1nsku, v sou\u010dasnosti pro ni pracuje v\u00edce ne\u017e 31 tis\u00edc zam\u011bstnanc\u016f a p\u016fsob\u00ed ve v\u00edce ne\u017e 40 zem\u00edch, moment\u00e1ln\u011b nejsou ve\u0159ejn\u011b obchodov\u00e1ny na burze. V\u011bt\u0161inov\u00fdm vlastn\u00edkem skupiny je holdingov\u00e1 a investi\u010dn\u00ed spole\u010dnost Kirkbi A\/S s pod\u00edlem 75 % a Nadace Lego, kter\u00e1 vlastn\u00ed zb\u00fdvaj\u00edc\u00edch 25 %. <\/p>\n\n\n\n<p><strong>Anna \u0160uhajdov\u00e1, p\u0159edsedkyn\u011b p\u0159edstavenstva <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.capitalmarkets.sk\/cs\/\" target=\"_blank\"><strong>Capital Markets<\/strong><\/a><\/p>\n\n\n\n<p><em>Foto: AdobeStock<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>V\u00fdrobce hra\u010dek Lego dos\u00e1hl v prvn\u00ed polovin\u011b leto\u0161n\u00edho roku rekordn\u00edch tr\u017eeb. Na informaci upozornil americk\u00fd obchodn\u00ed zpravodajsk\u00fd kan\u00e1l CNBC na<\/p>\n","protected":false},"author":1,"featured_media":2209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[58],"tags":[335,404,190,403],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2208"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2208"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2208\/revisions"}],"predecessor-version":[{"id":2210,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2208\/revisions\/2210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2209"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}