{"id":2318,"date":"2025-10-20T08:36:20","date_gmt":"2025-10-20T08:36:20","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2318"},"modified":"2025-10-20T08:36:20","modified_gmt":"2025-10-20T08:36:20","slug":"tesco-predstavilo-v-turnove-prvni-prodejnu-nove-generace","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2025\/10\/20\/tesco-predstavilo-v-turnove-prvni-prodejnu-nove-generace\/","title":{"rendered":"Tesco p\u0159edstavilo v Turnov\u011b prvn\u00ed prodejnu nov\u00e9 generace"},"content":{"rendered":"\n<p><strong>Spole\u010dnost Tesco otev\u0159ela kompletn\u011b zrekonstruovanou prodejnu Tesco Expres v Turnov\u011b, kter\u00e1 je prvn\u00ed sv\u00e9ho druhu ve st\u0159edn\u00ed Evrop\u011b. Nov\u00fd koncept mal\u00e9ho form\u00e1tu spojuje pohodl\u00ed, modern\u00ed technologie a udr\u017eitelnost. Na v\u00fdb\u011bru produkt\u016f, kter\u00e9 z\u00e1kazn\u00edci v prodejn\u011b najdou, se poprv\u00e9 pod\u00edlela um\u011bl\u00e1 inteligence.<\/strong><\/p>\n\n\n\n<p>Turnovsk\u00fd Expres p\u0159edstavuje pilotn\u00ed projekt nov\u00e9 generace mal\u00fdch prodejen. Um\u011bl\u00e1 inteligence pomohla p\u0159i tvorb\u011b sortimentu analyzovat data o n\u00e1kupn\u00edm chov\u00e1n\u00ed a preferenc\u00edch m\u00edstn\u00edch z\u00e1kazn\u00edk\u016f, aby byla nab\u00eddka p\u0159esn\u011b p\u0159izp\u016fsobena tomu, co lid\u00e9 v centru m\u011bsta Turnov nej\u010dast\u011bji hledaj\u00ed. Ve v\u00fdsledku se p\u0159ibli\u017en\u011b polovina sortimentu li\u0161\u00ed od b\u011b\u017en\u00fdch Expres\u016f a v\u00edce odpov\u00edd\u00e1 trend\u016fm ka\u017edodenn\u00edho nakupov\u00e1n\u00ed \u2013 p\u0159edev\u0161\u00edm rychl\u00e9mu n\u00e1kupu a \u010derstv\u00e9 a zdrav\u00e9 strav\u011b.<\/p>\n\n\n\n<p><em>\u201eExpres v Turnov\u011b je prvn\u00ed prodejna mal\u00e9ho form\u00e1tu s nov\u00fdm konceptem, kter\u00fd kombinuje pohodl\u00ed men\u0161\u00ed plochy s v\u00fdhodami \u0161ir\u0161\u00ed nab\u00eddky. Chceme z\u00e1kazn\u00edk\u016fm p\u0159in\u00e9st modern\u00ed, p\u0159ehledn\u00e9 a udr\u017eiteln\u00e9 prost\u0159ed\u00ed pro ka\u017edodenn\u00ed n\u00e1kup,\u201c<\/em> uvedl Pavol Hal\u00e1sz, produktov\u00fd \u0159editel Tesco.<\/p>\n\n\n\n<p><strong>Technologie, p\u0159ehlednost a energetick\u00e1 \u00faspornost<\/strong><\/p>\n\n\n\n<p>Nov\u00fd koncept spojuje v\u00fdhody men\u0161\u00ed prodejn\u00ed plochy s modern\u00edmi prvky velkoform\u00e1tov\u00fdch obchod\u016f. Nab\u00edz\u00ed p\u0159ehledn\u00e9 uspo\u0159\u00e1d\u00e1n\u00ed odd\u011blen\u00ed \u010derstv\u00fdch potravin \u2013 ovoce, zeleniny a pe\u010diva \u2013 a roz\u0161i\u0159uje slu\u017eby o samoobslu\u017en\u00e9 pokladny a syst\u00e9m Scan&amp;Shop, kter\u00e9 zrychluj\u00ed a zjednodu\u0161uj\u00ed n\u00e1kup.<\/p>\n\n\n\n<p>Sou\u010d\u00e1st\u00ed modernizace je tak\u00e9 d\u016fraz na udr\u017eitelnost a energetickou efektivitu. Prodejna vyu\u017e\u00edv\u00e1 chladic\u00ed technologie s ekologick\u00fdm chladivem, LED osv\u011btlen\u00ed a chladni\u010dky s dve\u0159mi, kter\u00e9 v\u00fdznamn\u011b sni\u017euj\u00ed spot\u0159ebu energie. Tyto inovace p\u0159isp\u00edvaj\u00ed nejen k \u00fasporn\u011bj\u0161\u00edmu provozu, ale i ke sn\u00ed\u017een\u00ed uhl\u00edkov\u00e9 stopy cel\u00e9 s\u00edt\u011b.<\/p>\n\n\n\n<p><strong>Pilotn\u00ed koncept pro dal\u0161\u00ed rozvoj<\/strong><\/p>\n\n\n\n<p>Z\u00edskan\u00e9 zku\u0161enosti budou vyu\u017eity p\u0159i pl\u00e1novan\u00e9m roz\u0161\u00ed\u0159en\u00ed projektu \u2013 b\u011bhem p\u0159\u00ed\u0161t\u00edch m\u011bs\u00edc\u016f by m\u011bly v \u010cesk\u00e9 republice vzniknout dal\u0161\u00ed t\u0159i prodejny tohoto typu.<\/p>\n\n\n\n<p>Nov\u00fd model tak p\u0159edstavuje krok sm\u011brem k inteligentn\u011bj\u0161\u00edmu, efektivn\u011bj\u0161\u00edmu a udr\u017eiteln\u011bj\u0161\u00edmu retailu, kter\u00fd reaguje na m\u011bn\u00edc\u00ed se pot\u0159eby z\u00e1kazn\u00edk\u016f i v\u00fdvoj modern\u00edch technologi\u00ed.<\/p>\n\n\n\n<p><em>Foto: Tesco<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost Tesco otev\u0159ela kompletn\u011b zrekonstruovanou prodejnu Tesco Expres v Turnov\u011b, kter\u00e1 je prvn\u00ed sv\u00e9ho druhu ve st\u0159edn\u00ed Evrop\u011b. Nov\u00fd koncept<\/p>\n","protected":false},"author":1,"featured_media":2319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[53],"tags":[112,111,476,475],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2318"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2318"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2318\/revisions"}],"predecessor-version":[{"id":2320,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2318\/revisions\/2320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2319"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}