{"id":2356,"date":"2025-10-29T13:27:57","date_gmt":"2025-10-29T13:27:57","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2356"},"modified":"2025-10-29T13:27:57","modified_gmt":"2025-10-29T13:27:57","slug":"superfanousci-f1-dostali-diky-velo-prilezitost-nahlednout-do-zakulisi-staje-mclarenu","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2025\/10\/29\/superfanousci-f1-dostali-diky-velo-prilezitost-nahlednout-do-zakulisi-staje-mclarenu\/","title":{"rendered":"Superfanou\u0161ci F1 dostali d\u00edky VELO p\u0159\u00edle\u017eitost nahl\u00e9dnout do z\u00e1kulis\u00ed st\u00e1je McLarenu"},"content":{"rendered":"\n<p><strong>Zapome\u0148te na tribuny, zapome\u0148te na obrazovky. Letos se n\u011bkolik vyvolen\u00fdch fanou\u0161k\u016f Formule 1 ocitlo p\u0159\u00edmo v srdci d\u011bn\u00ed. Zna\u010dka VELO ve spolupr\u00e1ci s t\u00fdmem McLaren Formula 1 otev\u0159ela dve\u0159e sv\u00e9ho ikonick\u00e9ho McLaren Technology Centre v britsk\u00e9m Surrey.<\/strong><\/p>\n\n\n\n<p>V r\u00e1mci kampan\u011b \u201cLive Your Fandom\u201d z\u00edskalo dev\u011bt superfanou\u0161k\u016f z r\u016fzn\u00fdch kout\u016f sv\u011bta \u2013 v\u010detn\u011b \u010cesk\u00e9 republiky \u2013 jedine\u010dnou mo\u017enost nahl\u00e9dnout do z\u00e1kulis\u00ed t\u00fdmu, kter\u00fd pat\u0159\u00ed k legend\u00e1m motorsportu.<\/p>\n\n\n\n<p>Vybran\u00ed v\u00fdherci ze Spojen\u00e9ho kr\u00e1lovstv\u00ed, Rumunska, Mexika a \u010cesk\u00e9 republiky se na jeden den prom\u011bnili z fanou\u0161k\u016f ve skute\u010dn\u00e9 zasv\u011bcence. Pro\u0161li exkluzivn\u00ed prohl\u00eddkou technologick\u00e9ho centra, setkali se s CEO McLarenu Zakem Brownem, a dokonce se zapojili do kreativn\u00edho workshopu, jeho\u017e v\u00fdsledky se stanou inspirac\u00ed pro nadch\u00e1zej\u00edc\u00ed projekty. Zlat\u00fdm h\u0159ebem dne pak byla diskuze s pilotem Lando Norrisem, kter\u00fd s fanou\u0161ky sd\u00edlel sv\u00e9 post\u0159ehy z trat\u011b i z\u00e1kulis\u00ed \u017eivota profesion\u00e1ln\u00edho z\u00e1vodn\u00edka.<\/p>\n\n\n\n<p><em>\u201eNa\u0161i fanou\u0161ci jsou pro n\u00e1s nesm\u00edrn\u011b d\u016fle\u017eit\u00ed, a proto jsme cht\u011bli umo\u017enit n\u011bkolika z nich za\u017e\u00edt McLaren z \u00fapln\u011b jin\u00e9 perspektivy. D\u00edky spolupr\u00e1ci s VELO se n\u00e1m to poda\u0159ilo,\u201c<\/em> uvedl Matt Dennington, jeden z vedouc\u00edch obchodn\u00edho odd\u011blen\u00ed McLarenu.<\/p>\n\n\n\n<p><strong>\u010cesk\u00fd v\u00edt\u011bz Tom\u00e1\u0161: \u201eNikdy jsem nic nevyhr\u00e1l, ale te\u010f jsem tady\u201c<\/strong><\/p>\n\n\n\n<p>Mezi \u0161\u0165astlivci nechyb\u011bl ani \u010desk\u00fd z\u00e1stupce Tom\u00e1\u0161, kter\u00fd si z\u00e1\u017eitek z McLarenu u\u017e\u00edval naplno: <em>\u201eJe to pro m\u011b obrovsk\u00fd z\u00e1\u017eitek. Kdy\u017e jsem vid\u011bl Zaka Browna a jeho v\u00e1\u0161e\u0148, c\u00edtil jsem, jak je opravdov\u00e1. V\u017edy, kdy\u017e je p\u00e1tek a startuje z\u00e1vodn\u00ed v\u00edkend, t\u0159i dny \u017eiju jen t\u00edm, tak\u017ee kdy\u017e jsem vid\u011bl v\u00fdzvu pro fanou\u0161ky VELO a McLarenu, hned jsem se p\u0159ihl\u00e1sil. Nikdy v \u017eivot\u011b jsem nic nevyhr\u00e1l, ale te\u010f jsem tady. Obrovsk\u00e9 d\u00edky VELO a McLarenu za tento \u00fa\u017easn\u00fd a nezapomenuteln\u00fd z\u00e1\u017eitek.\u201c<\/em><\/p>\n\n\n\n<p>Podle Luky Angiolilla, glob\u00e1ln\u00edho \u0161\u00e9fa partnerstv\u00ed spole\u010dnosti BAT, kter\u00e1 zna\u010dku VELO zast\u0159e\u0161uje, je c\u00edlem projektu p\u0159en\u00e9st fanou\u0161kovstv\u00ed na novou \u00farove\u0148. <em>\u201eNa\u0161\u00edm c\u00edlem je vytvo\u0159it siln\u00fd pocit soun\u00e1le\u017eitosti skrze motorsport a umo\u017enit fanou\u0161k\u016fm st\u00e1t se aktivn\u00ed sou\u010d\u00e1st\u00ed d\u011bn\u00ed,\u201c <\/em>uvedl Angiolillo.<\/p>\n\n\n\n<p>Kampa\u0148 Live Your Fandom uk\u00e1zala, \u017ee fanou\u0161kovstv\u00ed nen\u00ed jen o sledov\u00e1n\u00ed z\u00e1vod\u016f, ale i o sd\u00edlen\u00ed v\u00e1\u0161n\u011b a inspirace. Pro Tom\u00e1\u0161e a dal\u0161\u00ed \u00fa\u010dastn\u00edky z\u016fstane tento den nejen spln\u011bn\u00fdm snem, ale tak\u00e9 p\u0159ipom\u00ednkou, \u017ee opravdov\u00e1 v\u00e1\u0161e\u0148 m\u016f\u017ee otev\u0159\u00edt dve\u0159e i tam, kde by to \u010dlov\u011bk ne\u010dekal.<\/p>\n\n\n\n<p><em>Foto: BAT<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zapome\u0148te na tribuny, zapome\u0148te na obrazovky. Letos se n\u011bkolik vyvolen\u00fdch fanou\u0161k\u016f Formule 1 ocitlo p\u0159\u00edmo v srdci d\u011bn\u00ed. Zna\u010dka VELO<\/p>\n","protected":false},"author":1,"featured_media":2357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[56,55],"tags":[65,498,495,497,496,67],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2356"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2356"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2356\/revisions"}],"predecessor-version":[{"id":2358,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2356\/revisions\/2358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2357"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}