{"id":2359,"date":"2025-10-30T10:39:16","date_gmt":"2025-10-30T10:39:16","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2359"},"modified":"2025-10-30T10:39:16","modified_gmt":"2025-10-30T10:39:16","slug":"pilsner-urquell-the-original-beer-experience-je-nejlepsi-pivni-zazitkovou-prohlidkou-v-evrope","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2025\/10\/30\/pilsner-urquell-the-original-beer-experience-je-nejlepsi-pivni-zazitkovou-prohlidkou-v-evrope\/","title":{"rendered":"Pilsner Urquell: The Original Beer Experience je nejlep\u0161\u00ed pivn\u00ed z\u00e1\u017eitkovou prohl\u00eddkou v Evrop\u011b"},"content":{"rendered":"\n<p><strong>Multimedi\u00e1ln\u00ed z\u00e1\u017eitkov\u00e1 expozice\u200b\u200b Pilsner Urquell: The Original Beer Experience z\u00edskala presti\u017en\u00ed ocen\u011bn\u00ed. Stala se nejlep\u0161\u00ed pivn\u00ed z\u00e1\u017eitkovou prohl\u00eddkou v Evrop\u011b. V evropsk\u00e9 \u010d\u00e1sti sout\u011b\u017ee World Travel Awards porazila nap\u0159\u00edklad n\u00e1v\u0161t\u011bvnick\u00e9 centrum Heinekenu nebo <a rel=\"noreferrer noopener\" href=\"https:\/\/www.worldtravelawards.com\/profile-44775-stella-artois-brewery\" target=\"_blank\">Stella Artois<\/a>.\u00a0<\/strong><\/p>\n\n\n\n<p>\u010cesk\u00e1 republika m\u00e1 nov\u00e9ho dr\u017eitele presti\u017en\u00edho ocen\u011bn\u00ed v cestovn\u00edm ruchu. Expozice <a href=\"https:\/\/www.pilsnerexperience.com\/cs\" target=\"_blank\" rel=\"noreferrer noopener\">Pilsner Urquell: The Original Beer Experience<\/a>, kter\u00e1 v centru Prahy modern\u00edm a interaktivn\u00edm zp\u016fsobem vypr\u00e1v\u00ed p\u0159\u00edb\u011bh nejslavn\u011bj\u0161\u00edho \u010desk\u00e9ho le\u017e\u00e1ku, byla vyhl\u00e1\u0161ena v\u00edt\u011bzem kategorie Europe\u2019s Leading Beer Tour Visitor Experience 2025 v r\u00e1mci sout\u011b\u017ee World Travel Awards. Ty jsou v oboru pova\u017eov\u00e1ny za Oscary cestovn\u00edho ruchu a pat\u0159\u00ed mezi nejpresti\u017en\u011bj\u0161\u00ed ocen\u011bn\u00ed, jak\u00fdch lze v oboru turismu dos\u00e1hnout.<\/p>\n\n\n\n<p>V evropsk\u00e9m fin\u00e1le se Pilsner Urquell: The Original Beer Experience prosadil v konkurenci nejzn\u00e1m\u011bj\u0161\u00edch evropsk\u00fdch zna\u010dek, mezi nimi\u017e nechyb\u011bly Heineken Experience z Nizozemska, belgick\u00e9 Maison Leffe \u010di Stella Artois Brewery nebo n\u011bmeck\u00e9 Beck\u2019s Brewery a Erdinger. V\u00fdsledek ozn\u00e1mili organiz\u00e1to\u0159i sout\u011b\u017ee b\u011bhem slavnostn\u00edho galave\u010dera v italsk\u00e9m Forte Village Resort na Sardinii.&nbsp;<\/p>\n\n\n\n<p><em>\u201eJe to pro n\u00e1s obrovsk\u00e1 pocta. Jedn\u00e1 se o uzn\u00e1n\u00ed, \u017ee Pilsner Urquell: The Original Beer Experience dok\u00e1\u017ee nab\u00eddnout z\u00e1\u017eitek, kter\u00fd obstoj\u00ed i v t\u00e9 nejsiln\u011bj\u0161\u00ed mezin\u00e1rodn\u00ed konkurenci. Na\u0161\u00edm c\u00edlem bylo vytvo\u0159it m\u00edsto, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edk\u016fm uk\u00e1\u017ee, pro\u010d je plze\u0148sk\u00e9 pivo tak d\u016fle\u017eitou sou\u010d\u00e1st\u00ed \u010desk\u00e9 kultury, a z\u00e1rove\u0148 jim nab\u00eddne modern\u00ed z\u00e1bavu na sv\u011btov\u00e9 \u00farovni. Dne\u0161n\u00ed ocen\u011bn\u00ed potvrzuje, \u017ee se to poda\u0159ilo,\u201c<\/em> \u0159\u00edk\u00e1 Lidija Kova\u0159\u00edk, CEO Pilsner Urquell: The Original Beer Experience.<\/p>\n\n\n\n<p>Vedle evropsk\u00e9ho triumfu je Pilsner Urquell: The Original Beer Experience rovn\u011b\u017e nominov\u00e1n i do celosv\u011btov\u00e9ho kola World Travel Awards. V kategorii World\u2019s Leading Beer Tour Visitor Experience 2025 se utk\u00e1 s atrakcemi z cel\u00e9ho sv\u011bta, mezi nimi\u017e figuruj\u00ed nap\u0159\u00edklad Coors Brewery Tour ze Spojen\u00fdch st\u00e1t\u016f, Maui Brewing Company \u2013 Kihei Tasting Room z Havaje nebo Tiger Brewery Tour ze Singapuru. World Travel Awards byly zalo\u017eeny v roce 1993 a za v\u00edce ne\u017e t\u0159i dek\u00e1dy se staly synonymem pro excelenci v cestovn\u00edm ruchu. Ka\u017edoro\u010dn\u011b oce\u0148uj\u00ed nejlep\u0161\u00ed destinace, produkty a slu\u017eby v jednotliv\u00fdch regionech i na celosv\u011btov\u00e9 \u00farovni. <em>\u201eU\u017e jenom nominace je pro n\u00e1s obrovsk\u00e1 \u010dest a ocen\u011bn\u00ed pr\u00e1ce, kterou d\u011bl\u00e1me. Neust\u00e1le se sna\u017e\u00edme posouvat d\u00e1l a poskytovat na\u0161im n\u00e1v\u0161t\u011bvn\u00edk\u016fm jedine\u010dn\u00e9 z\u00e1\u017eitky, kter\u00e9 si vychutnaj\u00ed v\u0161emi smysly. Tato presti\u017en\u00ed ocen\u011bn\u00ed jsou pro n\u00e1s hnac\u00edm motorem a d\u016fkazem, \u017ee na\u0161e pr\u00e1ce m\u00e1 smysl,\u201d<\/em> doplnila Lidija Kova\u0159\u00edk.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pilsner Urquell: The Original Beer Experience se nach\u00e1z\u00ed v pam\u00e1tkov\u011b chr\u00e1n\u011bn\u00e9 budov\u011b na doln\u00edm konci V\u00e1clavsk\u00e9ho n\u00e1m\u011bst\u00ed. Expozice vyu\u017e\u00edv\u00e1 nejmodern\u011bj\u0161\u00ed audiovizu\u00e1ln\u00ed technologie, aby n\u00e1v\u0161t\u011bvn\u00edk\u016fm p\u0159ibl\u00ed\u017eila tradici piva Pilsner Urquell od jeho vzniku v roce 1842 a\u017e po sou\u010dasnost. Deset \u010d\u00e1st\u00ed prohl\u00eddky propojuje historii s interaktivn\u00edmi prvky a ochutn\u00e1vkami, nechyb\u00ed 360\u00b0 hern\u00ed z\u00f3na ani moment, kdy si host\u00e9 symbolicky p\u0159ip\u00edjej\u00ed s prvn\u00edm plze\u0148sk\u00fdm sl\u00e1dkem.<\/p>\n\n\n\n<p>Expozice si rychle z\u00edskala pevn\u00e9 m\u00edsto mezi nejnav\u0161t\u011bvovan\u011bj\u0161\u00edmi atrakcemi Prahy \u2013 jen v roce 2024 ji nav\u0161t\u00edvilo v\u00edce ne\u017e 100 tis\u00edc lid\u00ed ze 112 zem\u00ed sv\u011bta. Nejv\u00edce host\u016f p\u0159ich\u00e1zelo z Velk\u00e9 Brit\u00e1nie, N\u011bmecka, USA a It\u00e1lie, ale dorazily i skupiny z exotick\u00fdch destinac\u00ed, jako je Papua Nov\u00e1 Guinea, Barbados nebo dokonce Vatik\u00e1n.&nbsp;<\/p>\n\n\n\n<p>Sou\u010d\u00e1st\u00ed n\u00e1v\u0161t\u011bvnick\u00e9ho z\u00e1\u017eitku je tradi\u010dn\u00ed pivnice s tankovou plzn\u00ed, obl\u00edben\u00e1 je tak\u00e9 \u0160kola \u010depov\u00e1n\u00ed, kterou loni absolvovalo p\u0159es 8 tis\u00edc lid\u00ed, a degusta\u010dn\u00ed ve\u010de\u0159e s pivn\u00edm someli\u00e9rem, p\u0159i n\u00ed\u017e je ka\u017ed\u00fd z p\u011bti chod\u016f sp\u00e1rov\u00e1n s vybran\u00fdm pivem.&nbsp;<\/p>\n\n\n\n<p>D\u00edky t\u011bmto aktivit\u00e1m a nab\u00eddce, kter\u00e1 c\u00edl\u00ed na r\u016fzn\u00e9 publikum od turist\u016f p\u0159es expaty a\u017e po firemn\u00ed klientelu, se Pilsner Urquell: The Original Beer Experience za\u0159adil mezi p\u011bt nejnav\u0161t\u011bvovan\u011bj\u0161\u00edch atrakc\u00ed sv\u00e9ho druhu v Praze. Expozice m\u00e1 na Googlu p\u0159es p\u011bt tis\u00edc recenz\u00ed a pr\u016fm\u011brn\u00e9 hodnocen\u00ed 4,8 z 5, stejn\u011b si stoj\u00ed i na Tripadvisoru.<\/p>\n\n\n\n<p><em>Foto: Pilsner Urquell<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multimedi\u00e1ln\u00ed z\u00e1\u017eitkov\u00e1 expozice\u200b\u200b Pilsner Urquell: The Original Beer Experience z\u00edskala presti\u017en\u00ed ocen\u011bn\u00ed. Stala se nejlep\u0161\u00ed pivn\u00ed z\u00e1\u017eitkovou prohl\u00eddkou v Evrop\u011b.<\/p>\n","protected":false},"author":1,"featured_media":2360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[53],"tags":[503,504,499,501,502,505,500],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2359"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2359"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2359\/revisions"}],"predecessor-version":[{"id":2361,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2359\/revisions\/2361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2360"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}