{"id":2457,"date":"2026-01-15T12:30:23","date_gmt":"2026-01-15T12:30:23","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2457"},"modified":"2026-01-15T12:30:23","modified_gmt":"2026-01-15T12:30:23","slug":"apple-sazi-na-google-gemini-se-stane-mozkem-nove-siri","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2026\/01\/15\/apple-sazi-na-google-gemini-se-stane-mozkem-nove-siri\/","title":{"rendered":"Apple s\u00e1z\u00ed na Google. Gemini se stane mozkem nov\u00e9 Siri"},"content":{"rendered":"\n

Apple za\u010d\u00e1tkem t\u00fddne potvrdil v\u00edceletou dohodu s Googlem, v n\u00ed\u017e se modely Gemini stanou z\u00e1kladem pro p\u0159epracovanou Siri pl\u00e1novanou na rok 2026 a pro dal\u0161\u00ed funkce Apple Intelligence. Trh to ch\u00e1pe jako p\u0159izn\u00e1n\u00ed, \u017ee Apple pot\u0159ebuje rychle pos\u00edlit AI schopnosti v j\u00e1dru sv\u00fdch produkt\u016f a z\u00e1rove\u0148 udr\u017eet d\u016fraz na soukrom\u00ed prost\u0159ednictv\u00edm zpracov\u00e1n\u00ed dat v za\u0159\u00edzen\u00edch a v priv\u00e1tn\u00edch cloudech. Ozn\u00e1men\u00ed okam\u017eit\u011b zas\u00e1hlo i akcie mate\u0159sk\u00e9 spole\u010dnosti Google \u2013 Alphabet, kter\u00e9 uzav\u0159ely na tr\u017en\u00ed hodnot\u011b 4 biliony dolar\u016f.<\/strong><\/p>\n\n\n\n

O\u00a0spole\u010dnosti<\/strong>
Apple Inc. je americk\u00e1 ve\u0159ejn\u011b obchodovan\u00e1 technologick\u00e1 spole\u010dnost se s\u00eddlem v Cupertinu v Kalifornii. Zalo\u017eena byla 1. dubna 1976 Stevem Jobsem, Stevem Wozniakem a Ronaldem Waynem. Kl\u00ed\u010dov\u00e9 produkty tvo\u0159\u00ed iPhone, iPad, Mac, Apple Watch a dal\u0161\u00ed za\u0159\u00edzen\u00ed, v\u00fdznamnou \u010d\u00e1st r\u016fstu p\u0159edstavuj\u00ed slu\u017eby jako App Store, iCloud a p\u0159edplatn\u00e9 slu\u017eby. Ve fisk\u00e1ln\u00edm roce 2025, kter\u00fd skon\u010dil 27. z\u00e1\u0159\u00ed 2025, Apple vyk\u00e1zal tr\u017eby 416 miliard dolar\u016f, a \u010dist\u00fd zisk 112 miliard dolar\u016f a zam\u011bstn\u00e1val p\u0159ibli\u017en\u011b 166-tis\u00edc lid\u00ed.<\/p>\n\n\n\n

V\u00edcelet\u00e1 dohoda s Googlem<\/strong><\/p>\n\n\n\n

Apple 12. ledna 2026 ozn\u00e1mil v\u00edceletou spolupr\u00e1ci s Googlem, v n\u00ed\u017e se modely Gemini stanou z\u00e1kladem pro dal\u0161\u00ed generaci Apple Foundation Models a z\u00e1rove\u0148 budou podporovat budouc\u00ed funkce Apple Intelligence. Pro Apple je podstatn\u00e9, \u017ee nejde o okrajovou integraci jedn\u00e9 aplikace, ale o zm\u011bnu z\u00e1kladn\u00ed vrstvy um\u011bl\u00e9 inteligence v ekosyst\u00e9mu, kter\u00e1 se m\u00e1 op\u00edrat i o cloudovou technologii Googlu. Partnerstv\u00ed p\u0159ich\u00e1z\u00ed v dob\u011b, kdy Apple pot\u0159ebuje urychlit dod\u00e1vky funkc\u00ed um\u011bl\u00e9 inteligence a sn\u00ed\u017eit riziko dal\u0161\u00edch posun\u016f v harmonogramu, p\u0159i\u010dem\u017e v\u00fdsledek se m\u00e1 projevit v produktech pou\u017e\u00edvan\u00fdch na v\u00edce ne\u017e dvou miliard\u00e1ch aktivn\u00edch za\u0159\u00edzen\u00ed. Ob\u011b firmy z\u00e1rove\u0148 potvrdily, \u017ee v\u00fdb\u011br Gemini prob\u011bhl po vyhodnocen\u00ed schopnost\u00ed dostupn\u00fdch \u0159e\u0161en\u00ed, co\u017e nazna\u010duje, \u017ee Apple tentokr\u00e1t vsadil na v\u00fdkon a \u0161k\u00e1lov\u00e1n\u00ed v produk\u010dn\u00edm provozu.<\/p>\n\n\n\n

Siri v roce 2026 m\u00e1 b\u00fdt personalizovan\u011bj\u0161\u00ed<\/strong><\/p>\n\n\n\n

Nejviditeln\u011bj\u0161\u00edm dopadem dohody m\u00e1 b\u00fdt p\u0159epracovan\u00e1 Siri, kterou Apple pl\u00e1nuje nasadit v pr\u016fb\u011bhu roku 2026 a kter\u00e1 m\u00e1 b\u00fdt v\u00fdrazn\u011b personalizovan\u011bj\u0161\u00ed. D\u016fle\u017eit\u00e9 je, \u017ee Apple v komunikaci spojuje Siri p\u0159\u00edmo s Apple Intelligence, \u010d\u00edm\u017e z n\u00ed d\u011bl\u00e1 centr\u00e1ln\u00ed prvek u\u017eivatelsk\u00e9ho z\u00e1\u017eitku nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi a slu\u017ebami. V kontextu p\u0159edchoz\u00edch krok\u016f je to i zm\u011bna oproti roku 2024, kdy Apple integroval do Siri ChatGPT, p\u0159i\u010dem\u017e nov\u00fd model m\u00e1 posunout Gemini do pozice hlavn\u00edho z\u00e1kladu a ChatGPT ponechat sp\u00ed\u0161e jako volitelnou podporu pro n\u00e1ro\u010dn\u011bj\u0161\u00ed dotazy. Takov\u00fd posun zvy\u0161uje pravd\u011bpodobnost, \u017ee Apple bude schopen rychleji roz\u0161i\u0159ovat funkce jako sumarizace, porozum\u011bn\u00ed kontextu a inteligentn\u00ed akce v aplikac\u00edch, ani\u017e by \u010dekal jen na intern\u00ed v\u00fdvoj vlastn\u00edch model\u016f v ka\u017ed\u00e9 nov\u00e9 verzi.<\/p>\n\n\n\n

Soukrom\u00ed z\u016fst\u00e1v\u00e1 j\u00e1drem<\/strong><\/p>\n\n\n\n

Apple p\u0159i ozn\u00e1men\u00ed zd\u016fraznil, \u017ee nov\u00e9 schopnosti maj\u00ed zachovat jeho standardy ochrany soukrom\u00ed, co\u017e je kritick\u00e9 zejm\u00e9na p\u0159i personalizaci Siri a pr\u00e1ci s citliv\u00fdm kontextem u\u017eivatele. Praktick\u00fd v\u00fdznam m\u00e1 formulace, \u017ee Apple Intelligence m\u00e1 nad\u00e1le b\u011b\u017eet prim\u00e1rn\u011b na za\u0159\u00edzen\u00ed a p\u0159es Private Cloud Compute, \u010d\u00edm\u017e si Apple ponech\u00e1v\u00e1 kontrolu nad t\u00edm, kde se v\u00fdpo\u010dty realizuj\u00ed a jak\u00e1 data se zpracov\u00e1vaj\u00ed mimo za\u0159\u00edzen\u00ed. Na druhou stranu si Apple t\u00edmto p\u0159\u00edstupem sni\u017euje reputa\u010dn\u00ed riziko p\u0159i masov\u00e9m nasazen\u00ed um\u011bl\u00e9 inteligence, jeliko\u017e jde o funkce ur\u010den\u00e9 pro stovky milion\u016f u\u017eivatel\u016f a z\u00e1rove\u0148 si chr\u00e1n\u00ed strategickou v\u00fdhodu postavenou na soukrom\u00ed. Sou\u010dasn\u011b to nazna\u010duje, \u017ee dohoda s Googlem nen\u00ed o p\u0159ed\u00e1n\u00ed cel\u00e9ho procesu do ciz\u00ed infrastruktury, ale o kombinaci model\u016f Gemini s architekturou, kterou chce Apple provozovat podle vlastn\u00edch pravidel.<\/p>\n\n\n\n

Konkuren\u010dn\u00ed tlak p\u0159inutil Apple zvolit rychlej\u0161\u00ed cestu<\/strong><\/p>\n\n\n\n

Spolupr\u00e1ce s Googlem ukazuje, \u017ee Apple v roce 2026 up\u0159ednostnil rychlost a praktickou dostupnost funkc\u00ed p\u0159ed \u010dist\u011b intern\u00edm v\u00fdvojem, proto\u017ee trh u\u017e porovn\u00e1v\u00e1 kvalitu asistenta nap\u0159\u00ed\u010d platformami a konkurenti uv\u00e1d\u011bj\u00ed nov\u00e9 schopnosti v krat\u0161\u00edch cyklech. AP upozor\u0148uje, \u017ee Apple v posledn\u00edch letech zaost\u00e1val v tempu nasazov\u00e1n\u00ed AI funkc\u00ed a p\u0159epracov\u00e1n\u00ed Siri se posunulo a\u017e na rok 2026, co\u017e zvy\u0161uje tlak na to, aby v\u00fdsledek p\u016fsobil jako v\u00fdznamn\u00fd skok a ne kosmetick\u00e1 \u00faprava. Pro Apple je z\u00e1rove\u0148 d\u016fle\u017eit\u00e9, \u017ee dohoda s Googlem sni\u017euje technologick\u00e9 riziko p\u0159i \u0161k\u00e1lov\u00e1n\u00ed, ale otev\u00edr\u00e1 ot\u00e1zky budouc\u00ed vyjedn\u00e1vac\u00ed pozice, kdy\u017e se j\u00e1drov\u00e1 inteligence hlasov\u00e9ho asistenta op\u00edr\u00e1 o extern\u00ed modely. Ve stejnou dobu jde i o sign\u00e1l pro cel\u00fd sektor, \u017ee boj o distribuci um\u011bl\u00e9 inteligence se p\u0159esouv\u00e1 p\u0159\u00edmo do syst\u00e9mov\u00fdch vrstev telefon\u016f a opera\u010dn\u00edch ekosyst\u00e9m\u016f.<\/p>\n\n\n\n

Apple se je\u0161t\u011b v\u00edce propojuje s Googlem<\/strong><\/p>\n\n\n\n

Ozn\u00e1men\u00ed dohody okam\u017eit\u011b ovlivnilo o\u010dek\u00e1v\u00e1n\u00ed investor\u016f, proto\u017ee potvrdilo, \u017ee Apple si vybral jednoho z nejsiln\u011bj\u0161\u00edch hr\u00e1\u010d\u016f v modelech um\u011bl\u00e9 inteligence pro kl\u00ed\u010dovou modernizaci Siri a trh z\u00e1rove\u0148 vyhodnotil pos\u00edlen\u00ed Googlu jako v\u00fdznamn\u00e9. Alphabet 12. ledna 2026 poprv\u00e9 uzav\u0159el nad tr\u017en\u00ed hodnotou 4 biliony dolar\u016f a akce se v\u00e1zala pr\u00e1v\u011b na zpr\u00e1vu o AI spolupr\u00e1ci s Applem, p\u0159i\u010dem\u017e akcie Alphabetu uzav\u0159ely na 331 dolarech a b\u011bhem dne dos\u00e1hly 334 dolar\u016f.* Pro Apple je v\u0161ak stejn\u011b d\u016fle\u017eit\u00fd regula\u010dn\u00ed rozm\u011br, jeliko\u017e dohoda p\u0159ich\u00e1z\u00ed vedle existuj\u00edc\u00edho vyhled\u00e1vac\u00edho partnerstv\u00ed, v n\u011bm\u017e Google podle AP plat\u00ed Applu v\u00edce ne\u017e 20 miliard dolar\u016f ro\u010dn\u011b za pozici v\u00fdchoz\u00edho vyhled\u00e1va\u010de. Kombinace vyhled\u00e1v\u00e1n\u00ed a um\u011bl\u00e9 inteligence v jednom vztahu zvy\u0161uje pozornost regul\u00e1tor\u016f a z\u00e1rove\u0148 d\u00e1v\u00e1 Applu kr\u00e1tkodob\u011b silnou technologickou injekci, dlouhodob\u011b v\u0161ak i vy\u0161\u0161\u00ed z\u00e1vislost na jednom partnerovi ve dvou strategick\u00fdch vrstv\u00e1ch produktov\u00e9ho z\u00e1\u017eitku.

<\/p>\n\n\n\n

Z\u00e1v\u011br<\/strong>
Apple se dostal do bodu, kdy \u00fasp\u011bch Apple Intelligence p\u0159est\u00e1v\u00e1 b\u00fdt marketingov\u00fdm dopl\u0148kem a st\u00e1v\u00e1 se j\u00e1drem konkurenceschopnosti cel\u00e9ho ekosyst\u00e9mu. V\u00edcelet\u00e1 dohoda s Googlem a nasazen\u00ed Gemini do p\u0159epracovan\u00e9 Siri je rozhodnut\u00ed, kter\u00e9 m\u00e1 zrychlit dod\u00e1vku funkc\u00ed a z\u00e1rove\u0148 ochr\u00e1nit zna\u010dku prost\u0159ednictv\u00edm d\u016frazu na zpracov\u00e1n\u00ed v za\u0159\u00edzen\u00ed a priv\u00e1tn\u00ed cloud. Trh u\u017e uk\u00e1zal, \u017ee tento krok vn\u00edm\u00e1 jako z\u00e1sadn\u00ed, kdy\u017e Alphabet po ozn\u00e1men\u00ed uzav\u0159el nad \u010dty\u0159mi biliony dolar\u016f a t\u00edm zv\u00fdraznil, jakou hodnotu m\u00e1 kontrola nad distribuovanou AI vrstvou v miliardov\u00fdch u\u017eivatelsk\u00fdch ekosyst\u00e9mech. Pro Apple bude rozhoduj\u00edc\u00ed, zda v roce 2026 p\u0159inese Siri m\u011b\u0159iteln\u00fd skok v praktick\u00e9 pou\u017eitelnosti a zda dok\u00e1\u017ee udr\u017eet rovnov\u00e1hu mezi rychlost\u00ed inovace, ochranou soukrom\u00ed a strategickou nez\u00e1vislost\u00ed, proto\u017ee pr\u00e1v\u011b tyto t\u0159i faktory ur\u010d\u00ed, zda se dohoda s Googlem uk\u00e1\u017ee jako nejrychlej\u0161\u00ed cesta k l\u00eddrovstv\u00ed, nebo jako za\u010d\u00e1tek nov\u00e9 z\u00e1vislosti v nejd\u016fle\u017eit\u011bj\u0161\u00ed technologick\u00e9 vrstv\u011b dek\u00e1dy.<\/p>\n\n\n\n

Adam Austera, analytik <\/strong>Ozio<\/strong><\/a>s<\/p>\n\n\n\n

Foto: AdobeStock<\/em><\/p>\n\n\n\n

\n","protected":false},"excerpt":{"rendered":"

Apple za\u010d\u00e1tkem t\u00fddne potvrdil v\u00edceletou dohodu s Googlem, v n\u00ed\u017e se modely Gemini stanou z\u00e1kladem pro p\u0159epracovanou Siri pl\u00e1novanou na<\/p>\n","protected":false},"author":1,"featured_media":2458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[58],"tags":[350,336,551,433,190,267,93],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2457"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2457"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2457\/revisions"}],"predecessor-version":[{"id":2459,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2457\/revisions\/2459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2458"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}