{"id":2496,"date":"2025-12-22T11:31:00","date_gmt":"2025-12-22T11:31:00","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2496"},"modified":"2026-01-19T10:15:26","modified_gmt":"2026-01-19T10:15:26","slug":"cinske-platformy-shein-a-temu-pretvareji-evropsky-e-commerce-ceske-obchody-prichazeji-az-o-15-trzeb-meni-se-i-pravidla-eu","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2025\/12\/22\/cinske-platformy-shein-a-temu-pretvareji-evropsky-e-commerce-ceske-obchody-prichazeji-az-o-15-trzeb-meni-se-i-pravidla-eu\/","title":{"rendered":"\u010c\u00ednsk\u00e9 platformy SHEIN a Temu p\u0159etv\u00e1\u0159ej\u00ed evropsk\u00fd e-commerce. \u010cesk\u00e9 obchody p\u0159ich\u00e1zej\u00ed a\u017e o 15 % tr\u017eeb, m\u011bn\u00ed se i pravidla EU"},"content":{"rendered":"\n<p><strong>\u010c\u00ednsk\u00e9 online platformy SHEIN a Temu v posledn\u00edch dvou letech z\u00e1sadn\u011b ovliv\u0148uj\u00ed dynamiku evropsk\u00e9ho e-commerce trhu. Podle dostupn\u00fdch \u00fadaj\u016f dos\u00e1hl SHEIN v roce 2023 na evropsk\u00fdch trz\u00edch obratu 7,684 miliardy eur, zat\u00edmco Temu za rok 2024 hl\u00e1s\u00ed tr\u017eby ve v\u00fd\u0161i 1,7 miliardy dolar\u016f. Agresivn\u00ed expanze levn\u00e9ho zbo\u017e\u00ed se v\u00fdrazn\u011b prom\u00edt\u00e1 tak\u00e9 do \u010cesk\u00e9 republiky.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/tradeinfo.cz\/clanky\/zakulisi-cinskeho-boomu-jak-moc-nici-shein-a-temu-evropske-hospodarstvi\/\">Anal\u00fdza platformy Tradeinfo <\/a>uv\u00e1d\u00ed, \u017ee tuzemsk\u00e9 e-shopy ztr\u00e1cej\u00ed kv\u016fli masivn\u00edmu p\u0159\u00edlivu n\u00edzkocenov\u00fdch z\u00e1silek z \u010c\u00edny <strong>p\u0159ibli\u017en\u011b 10\u201315 % obratu<\/strong>. \u201e\u010c\u00ednsk\u00e9 platformy ne\u010del\u00ed stejn\u00fdm n\u00e1klad\u016fm na pracovn\u00ed s\u00edlu, bezpe\u010dnost ani regulatorn\u00edm po\u017eadavk\u016fm. Pro \u010desk\u00e9 prodejce je pak velmi obt\u00ed\u017en\u00e9 dr\u017eet cenov\u00e9 tempo,\u201c uv\u00e1d\u011bj\u00ed analytici <a href=\"https:\/\/tradeinfo.cz\">Tradeinfo<\/a>.<\/p>\n\n\n\n<p>Do Evropsk\u00e9 unie vstupuje ka\u017edoro\u010dn\u011b <strong>a\u017e 4,6 miliardy n\u00edzkohodnotov\u00fdch z\u00e1silek<\/strong>, p\u0159i\u010dem\u017e <strong>91 % z nich poch\u00e1z\u00ed z \u010c\u00edny<\/strong>. Podle odborn\u00fdch posudk\u016f nav\u00edc \u0159ada t\u011bchto v\u00fdrobk\u016f nespl\u0148uje evropsk\u00e9 bezpe\u010dnostn\u00ed standardy, co\u017e p\u0159edstavuje riziko pro spot\u0159ebitele a z\u00e1rove\u0148 vyvol\u00e1v\u00e1 nerovn\u00e9 konkuren\u010dn\u00ed prost\u0159ed\u00ed.<\/p>\n\n\n\n<p>Evropsk\u00e1 unie proto od roku 2025 pl\u00e1nuje zru\u0161it osvobozen\u00ed od cla a DPH u z\u00e1silek do 150 eur. \u201ePokud budou i ty nejmen\u0161\u00ed bal\u00ed\u010dky podl\u00e9hat clu a dani od prvn\u00edho eura, \u010d\u00ednsk\u00e9 platformy p\u0159ijdou o jednu z kl\u00ed\u010dov\u00fdch konkuren\u010dn\u00edch v\u00fdhod,\u201c uv\u00e1d\u00ed anal\u00fdza.<\/p>\n\n\n\n<p>Zpr\u00e1va z\u00e1rove\u0148 upozor\u0148uje, \u017ee dopady \u010d\u00ednsk\u00e9 konkurence nejsou v\u017edy likvida\u010dn\u00ed. Jako p\u0159\u00edklad uv\u00e1d\u00ed \u010desk\u00e9ho podnikatele z v\u00e1no\u010dn\u00edch trh\u016f, kter\u00fd se dok\u00e1zal adaptovat modernizac\u00ed nab\u00eddky, \u00fapravou \u010d\u00ednsk\u00fdch produkt\u016f a postupn\u00fdm posilov\u00e1n\u00edm evropsk\u00e9 v\u00fdroby. \u201eUkazuje se, \u017ee kl\u00ed\u010dovou roli hraje strategie a budov\u00e1n\u00ed zna\u010dky. I v prost\u0159ed\u00ed tvrd\u00e9 konkurence lze naj\u00edt cesty k r\u016fstu,\u201c dod\u00e1vaj\u00ed analytici Tradeinfo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"659\" height=\"435\" src=\"https:\/\/www.iforbes.cz\/wp-content\/uploads\/2026\/01\/Temu.jpg\" alt=\"\" class=\"wp-image-2497\" srcset=\"https:\/\/www.iforbes.cz\/wp-content\/uploads\/2026\/01\/Temu.jpg 659w, https:\/\/www.iforbes.cz\/wp-content\/uploads\/2026\/01\/Temu-300x198.jpg 300w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010c\u00ednsk\u00e9 online platformy SHEIN a Temu v posledn\u00edch dvou letech z\u00e1sadn\u011b ovliv\u0148uj\u00ed dynamiku evropsk\u00e9ho e-commerce trhu. Podle dostupn\u00fdch \u00fadaj\u016f dos\u00e1hl<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2496"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2496"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2496\/revisions"}],"predecessor-version":[{"id":2498,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2496\/revisions\/2498"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}