{"id":2500,"date":"2026-02-10T14:45:36","date_gmt":"2026-02-10T14:45:36","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2500"},"modified":"2026-02-10T14:45:36","modified_gmt":"2026-02-10T14:45:36","slug":"zakaznici-tesco-rozhodli-o-bonusovem-grantu-pro-mistni-projekt","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2026\/02\/10\/zakaznici-tesco-rozhodli-o-bonusovem-grantu-pro-mistni-projekt\/","title":{"rendered":"Z\u00e1kazn\u00edci Tesco rozhodli o bonusov\u00e9m grantu pro m\u00edstn\u00ed projekt"},"content":{"rendered":"\n<p><strong>V sobotu 31. ledna prob\u011bhla v<\/strong><strong>p\u011bti obchodech Tesco speci\u00e1ln\u00ed akce Zlat\u00fd \u017eeton v r\u00e1mci grantov\u00e9ho programu Spr\u00e1vn\u00fd start. Z\u00e1kazn\u00edci mohli rozhodnout, kter\u00e1 z m\u00edstn\u00edch organizac\u00ed z\u00edsk\u00e1 mimo\u0159\u00e1dn\u00fd bonusov\u00fd grant ve v\u00fd\u0161i 45 000 K\u010d. Mezi p\u011bt vybran\u00fdch organizac\u00ed se tak rozd\u011blilo 225<\/strong><strong>000 K\u010d.<\/strong><\/p>\n\n\n\n<p><em>\u201eZ\u00e1kazn\u00edci jsou st\u0159edem v\u0161eho, co d\u011bl\u00e1me, a Zlat\u00fd \u017eeton je kr\u00e1sn\u00fdm p\u0159\u00edkladem, jak mohou b\u00fdt sou\u010d\u00e1st\u00ed skute\u010dn\u00e9 zm\u011bny. Nejen\u017ee spole\u010dn\u011b podporujeme smyslupln\u00e9 m\u00edstn\u00ed projekty, ale z\u00e1rove\u0148 p\u0159in\u00e1\u0161\u00edme do b\u011b\u017en\u00e9ho n\u00e1kupu moment radosti a soun\u00e1le\u017eitosti. I to je sou\u010d\u00e1st pozitivn\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti, kterou chceme v na\u0161ich prodejn\u00e1ch nab\u00edzet,\u201c <\/em>uvedl Chris Gee, gener\u00e1ln\u00ed \u0159editel Tesco \u010cR.<\/p>\n\n\n\n<p><strong>Zlat\u00fd \u017eeton jako bonusov\u00fd grant<\/strong><\/p>\n\n\n\n<p>Zlat\u00fd \u017eeton je bonusov\u00e1 jednodenn\u00ed aktivita, p\u0159i n\u00ed\u017e se na p\u011bti vybran\u00fdch prodejn\u00e1ch losuje zlat\u00fd \u017eeton. Letos se zapojily obchody v Brn\u011b, Kladn\u011b, Praze B\u011blehradsk\u00e9, Praze Skalce a T\u00e1bo\u0159e. Z\u00e1kazn\u00edk, kter\u00fd zlat\u00fd \u017eeton vylosuje, okam\u017eit\u011b p\u0159id\u011bl\u00ed bonusov\u00fd grant ve v\u00fd\u0161i 45 000 K\u010d jednomu ze t\u0159\u00ed&nbsp;projekt\u016f zapojen\u00fdch do hlasov\u00e1n\u00ed na prodejn\u011b v&nbsp;r\u00e1mci grantov\u00e9ho programu Spr\u00e1vn\u00fd start. Celkem se tak rozd\u00e1 dal\u0161\u00edch 225 000 K\u010d.<\/p>\n\n\n\n<p><strong>Podpora m\u00edstn\u00edch komunit<\/strong><\/p>\n\n\n\n<p>O p\u011bt grant\u016f zam\u011b\u0159en\u00fdch na podporu m\u00edstn\u00edch komunit se uch\u00e1zelo celkem patn\u00e1ct projekt\u016f. Z\u00e1kazn\u00edci nakonec vybrali p\u011bt v\u00edt\u011bzn\u00fdch organizac\u00ed: \u010cty\u0159l\u00edstek d\u011btem, kter\u00fd zv\u00edt\u011bzil v&nbsp;hypermarketu Skalka v&nbsp;Praze, Centrum integrace d\u011bt\u00ed a ml\u00e1de\u017ee z&nbsp;pra\u017esk\u00e9 prodejny Tesco Expres B\u011blehradsk\u00e1, Sbor dobrovoln\u00fdch hasi\u010d\u016f Krakov v Kladn\u011b, FOKUS T\u00e1bor v T\u00e1bo\u0159e a Spole\u010dnosti pro ranou p\u00e9\u010di v&nbsp;Brn\u011b Juli\u00e1nov\u011b. Organizace m\u011bly mo\u017enost odprezentovat sv\u00e9 aktivity p\u0159\u00edmo na prodejn\u00e1ch.<\/p>\n\n\n\n<p><strong>O programu Spr\u00e1vn\u00fd start<\/strong><\/p>\n\n\n\n<p>Akce byla sou\u010d\u00e1st\u00ed t\u0159et\u00edho kola grantov\u00e9ho programu Spr\u00e1vn\u00fd start, v jeho\u017e r\u00e1mci Tesco po cel\u00e9 \u010cesk\u00e9 republice letos rozd\u011bl\u00ed 3 150 000 K\u010d na podporu organizac\u00ed podporuj\u00edc\u00edch d\u011bti a mlad\u00e9 lidi do 26 let. Zlat\u00fd \u017eeton je aktivitou, kter\u00e1 na p\u011bti vybran\u00fdch prodejn\u00e1ch p\u0159id\u00e1v\u00e1 dal\u0161\u00edch 225 000 K\u010d k podpo\u0159e region\u00e1ln\u00edch projekt\u016f. Hlasov\u00e1n\u00ed aktu\u00e1ln\u00edho kola prob\u00edh\u00e1 ve v\u0161ech prodejn\u00e1ch Tesco od 19. ledna do 15. \u00fanora 2026. V\u00edce informac\u00ed: https:\/\/itesco.cz\/pomahame\/<\/p>\n\n\n\n<p><em>Foto: Tesco<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V sobotu 31. ledna prob\u011bhla vp\u011bti obchodech Tesco speci\u00e1ln\u00ed akce Zlat\u00fd \u017eeton v r\u00e1mci grantov\u00e9ho programu Spr\u00e1vn\u00fd start. Z\u00e1kazn\u00edci mohli<\/p>\n","protected":false},"author":1,"featured_media":2501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[53],"tags":[147,563,562,111,564],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2500"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2500"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2500\/revisions"}],"predecessor-version":[{"id":2502,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2500\/revisions\/2502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2501"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}