{"id":2507,"date":"2026-02-24T13:31:33","date_gmt":"2026-02-24T13:31:33","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2507"},"modified":"2026-02-24T13:31:33","modified_gmt":"2026-02-24T13:31:33","slug":"warner-bros-discovery-ma-za-sebou-rekordni-olympiadu","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2026\/02\/24\/warner-bros-discovery-ma-za-sebou-rekordni-olympiadu\/","title":{"rendered":"Warner Bros. Discovery m\u00e1 za sebou rekordn\u00ed olympi\u00e1du"},"content":{"rendered":"\n<p>Zimn\u00ed olympijsk\u00e9 hry Mil\u00e1n\u2013Cortina 2026 jsou u konce. Medi\u00e1ln\u00ed spole\u010dnost Warner Bros. Discovery (WBD) proto po slavnostn\u00edm z\u00e1v\u011bre\u010dn\u00e9m ceremoni\u00e1lu zve\u0159ejnila fin\u00e1ln\u00ed data o sledovanosti a zapojen\u00ed div\u00e1k\u016f. Ta potvrzuj\u00ed, \u017ee n\u00e1vrat olympi\u00e1dy do Evropy fanou\u0161ky pot\u011b\u0161il a zaujal, co\u017e je patrn\u00e9 i z v\u00fdsledk\u016f line\u00e1rn\u00edho vys\u00edl\u00e1n\u00ed a streamovac\u00edch platforem WBD.<\/p>\n\n\n\n<p><em>\u201eMil\u00e1n\u2013Cortina 2026 je pro n\u00e1s ur\u010dit\u011b velk\u00fd \u00fasp\u011bch, co\u017e nazna\u010dovala u\u017e sledovanost b\u011bhem prvn\u00edch dn\u016f. Na streamovac\u00edch platform\u00e1ch s n\u00e1mi hry sledovalo trojn\u00e1sobn\u011b v\u00edce fanou\u0161k\u016f ne\u017e b\u011bhem Pekingu 2022. Od t\u00e9 doby jsme na\u0161e streamovac\u00ed platformy samoz\u0159ejm\u011b vylep\u0161ili a doplnili o nov\u00e9 funkce, kter\u00e9, v\u011b\u0159\u00edm, maj\u00ed na v\u00fdsledn\u00fdch \u010d\u00edslech tak\u00e9 pod\u00edl. Je to pro n\u00e1s velk\u00e1 inspirace, jakou cestou se vydat b\u011bhem p\u0159\u00edprav na dal\u0161\u00ed letn\u00ed hry v Los Angeles 2028 a tak\u00e9 na zimn\u00ed hry za \u010dty\u0159i roky ve Francouzsk\u00fdch Alp\u00e1ch,\u201c<\/em> komentuje v\u00fdsledky Andrew Georgiou, prezident a v\u00fdkonn\u00fd \u0159editel WBD Sports Europe.<\/p>\n\n\n\n<p>Sb\u011br n\u00e1sleduj\u00edc\u00edch dat prob\u00edhal po cel\u00fdch sedmn\u00e1ct dn\u00ed olympijsk\u00fdch sout\u011b\u017e\u00ed, konkr\u00e9tn\u011b od 6. do 22. \u00fanora 2026, a zahrnuje i obdob\u00ed 4. a 5. \u00fanora. Jde o dva dny p\u0159edch\u00e1zej\u00edc\u00ed zahajovac\u00ed ceremonii, b\u011bhem nich\u017e ji\u017e nicm\u00e9n\u011b byly n\u011bkter\u00e9 sout\u011b\u017ee zah\u00e1jeny.<\/p>\n\n\n\n<p><strong><u>Streaming (HBO Max a discovery+):<\/u><\/strong><\/p>\n\n\n\n<ul><li>Historicky nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed zimn\u00ed olympijsk\u00e9 hry na streamovac\u00edch platform\u00e1ch WBD ve srovn\u00e1n\u00ed s Pekingem 2022 a Pchjong\u010dchangem 2018.<ul><li>Po\u010det sledovan\u00fdch hodin vzrostl oproti Pekingu 2022 o 103 %. Ve Francii, N\u011bmecku, It\u00e1lii (HBO Max) a Velk\u00e9 Brit\u00e1nii (discovery+) vzrostl po\u010det sledovan\u00fdch hodin o v\u00edce ne\u017e 100 %.<\/li><\/ul><ul><li>Olympijsk\u00e9 hry na HBO Max a discovery+ sledovalo oproti Pekingu 2022 o 234 % v\u00edce div\u00e1k\u016f.<\/li><\/ul><ul><li>Celkov\u00fd po\u010det p\u0159edplatitel\u016f sleduj\u00edc\u00edch olympijsk\u00fd obsah p\u0159ekonal celkov\u00fd po\u010det v\u0161ech, kte\u0159\u00ed sledovali hry v Pekingu 2022, u\u017e za pouh\u00e9 t\u0159i dny.<\/li><\/ul><\/li><li>Inovace streamovac\u00edch platforem pomohly maximalizovat zapojen\u00ed div\u00e1k\u016f a zv\u00fd\u0161it sledovanost.<ul><li>V\u0161echny olympijsk\u00e9 sout\u011b\u017ee byly streamov\u00e1ny \u017eiv\u011b. Celkem \u0161lo o 264 \u017eiv\u00fdch p\u0159enos\u016f, p\u0159i\u010dem\u017e v jednom okam\u017eiku prob\u00edhalo a\u017e 11 p\u0159enos\u016f soub\u011b\u017en\u011b. To zahrnuje 116 medailov\u00fdch sout\u011b\u017e\u00ed a 2 900 sportovc\u016f zapojen\u00fdch do 19 dn\u016f her.<\/li><\/ul><ul><li>P\u0159ibli\u017en\u011b t\u0159etina u\u017eivatel\u016f (32 %) vyu\u017eila funkci Olympics Multiview, kter\u00e1 umo\u017e\u0148uje sledovat a\u017e \u010dty\u0159i olympijsk\u00e9 sout\u011b\u017ee sou\u010dasn\u011b na jedn\u00e9 obrazovce s vybranou zvukovou stopou.<\/li><\/ul><ul><li>U\u017eivatel\u016fm byly k&nbsp;dispozici tak\u00e9 funkce Gold Medal Alerts a Timeline Markers. V\u011bt\u0161ina u\u017eivatel\u016f z\u00e1rove\u0148 vyu\u017e\u00edvala personalizovan\u00e9 seznamy ke sledov\u00e1n\u00ed a u \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed si mohla vybrat a\u017e z 21 jazykov\u00fdch variant koment\u00e1\u0159e.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p><strong><u>Line\u00e1rn\u00ed vys\u00edl\u00e1n\u00ed (Eurosport a TNT Sports):<\/u><\/strong><\/p>\n\n\n\n<ul><li>Line\u00e1rn\u00ed vys\u00edl\u00e1n\u00ed zaznamenalo oproti Pekingu 2022 n\u00e1r\u016fst po\u010dtu div\u00e1k\u016f o 3 %, co\u017e p\u0159edstavuje obrat oproti trendu poklesu celkov\u00e9 televizn\u00ed sledovanosti. Z\u00e1rove\u0148 tvo\u0159ilo hlavn\u00ed \u010d\u00e1st celkov\u00e9 \u017eiv\u00e9 sledovanosti.<\/li><li>Celkov\u00fd po\u010det sledovan\u00fdch hodin v line\u00e1rn\u00edm vys\u00edl\u00e1n\u00ed vzrostl oproti Pekingu 2022 o v\u00edce ne\u017e 50 % (+51 %).<\/li><li>Eurosport vs. Peking 2022:<ul><li>Francie: +47 % sledovan\u00fdch hodin<\/li><\/ul><ul><li>N\u011bmecko: +50 % sledovan\u00fdch hodin<\/li><\/ul><ul><li>Polsko: +32 % sledovan\u00fdch hodin<\/li><\/ul><\/li><li>TNT Sports vs. Peking 2022:<ul><li>Velk\u00e1 Brit\u00e1nie a Irsko: +60 % sledovan\u00fdch hodin<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>Streamovac\u00ed platformy WBD, HBO Max a discovery+, byly b\u011bhem zimn\u00edch olympijsk\u00fdch her Mil\u00e1n\u2013Cortina 2026 jedin\u00fdmi platformami, kde bylo mo\u017en\u00e9 sledovat opravdu v\u0161echny sout\u011b\u017ee \u017eiv\u011b. Line\u00e1rn\u00ed vys\u00edl\u00e1n\u00ed zaji\u0161\u0165ovaly televizn\u00ed stanice Eurosport a TNT Sports, kter\u00e9 oslovily miliony fanou\u0161k\u016f po cel\u00e9 Evrop\u011b.<\/p>\n\n\n\n<p><em>Foto: WBD<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zimn\u00ed olympijsk\u00e9 hry Mil\u00e1n\u2013Cortina 2026 jsou u konce. Medi\u00e1ln\u00ed spole\u010dnost Warner Bros. Discovery (WBD) proto po slavnostn\u00edm z\u00e1v\u011bre\u010dn\u00e9m ceremoni\u00e1lu zve\u0159ejnila<\/p>\n","protected":false},"author":1,"featured_media":2508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[58],"tags":[80,414,430,78,553],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2507"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2507"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2507\/revisions"}],"predecessor-version":[{"id":2509,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2507\/revisions\/2509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2508"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}