Investov\u00e1n\u00ed se v \u010cesku postupn\u011b p\u0159esouv\u00e1 z okraje finan\u010dn\u00edho chov\u00e1n\u00ed do jeho hlavn\u00edho proudu. Zat\u00edmco je\u0161t\u011b p\u0159ed deseti lety bylo dom\u00e9nou movit\u011bj\u0161\u00edch jednotlivc\u016f a finan\u010dn\u00edch profesion\u00e1l\u016f, dnes se st\u00e1v\u00e1 b\u011b\u017enou sou\u010d\u00e1st\u00ed spr\u00e1vy osobn\u00edch financ\u00ed \u0161irok\u00e9 ve\u0159ejnosti. Kl\u00ed\u010dovou roli v t\u00e9to prom\u011bn\u011b hraj\u00ed digit\u00e1ln\u00ed investi\u010dn\u00ed platformy, rostouc\u00ed finan\u010dn\u00ed gramotnost i zku\u0161enost dom\u00e1cnost\u00ed s vysokou inflac\u00ed.<\/p>\n\n\n\n
Na tento trend upozor\u0148uje i investi\u010dn\u00ed platforma Direct Fondee v rozhovoru pro Tradeinfo.cz. \u201ePrakticky v\u0161ichni \u010ce\u0161i a \u010ce\u0161ky za\u010dali ch\u00e1pat, co inflace znamen\u00e1 a \u017ee prakticky jedin\u00e1 cesta, jak p\u0159ed n\u00ed sv\u00e9 \u00faspory chr\u00e1nit, je investov\u00e1n\u00ed,\u201c uv\u00e1d\u00ed v rozhovoru<\/a> CEO Fondee Laureen H\u00f6llge.<\/p>\n\n\n\n Investov\u00e1n\u00ed se podle n\u00ed z\u00e1sadn\u011b prom\u011bnilo zejm\u00e9na v tom, \u017ee lid\u00e9 dnes \u010dast\u011bji vol\u00ed dlouhodob\u00fd a pravideln\u00fd p\u0159\u00edstup. Investuj\u00ed i men\u0161\u00ed \u010d\u00e1stky a vyu\u017e\u00edvaj\u00ed n\u00e1stroje, kter\u00e9 jim umo\u017e\u0148uj\u00ed spravovat portfolio jednodu\u0161e a automatizovan\u011b. Z\u00e1sadn\u00ed roli p\u0159itom hraje i genera\u010dn\u00ed obm\u011bna \u2013 investov\u00e1n\u00ed dnes v\u00fdrazn\u011bji t\u00e1hnou mlad\u0161\u00ed ro\u010dn\u00edky, zejm\u00e9na mileni\u00e1lov\u00e9 a generace Z.<\/p>\n\n\n\n Mlad\u0161\u00ed generace investov\u00e1n\u00ed neodkl\u00e1d\u00e1<\/p>\n\n\n\n Z dostupn\u00fdch dat i zku\u0161enost\u00ed platformy vypl\u00fdv\u00e1, \u017ee mlad\u0161\u00ed generace vn\u00edm\u00e1 investov\u00e1n\u00ed jako samoz\u0159ejmou sou\u010d\u00e1st finan\u010dn\u00edho \u017eivota. Motivac\u00ed je nejen snaha o zaji\u0161t\u011bn\u00ed na st\u00e1\u0159\u00ed, ale i obavy z ekonomick\u00e9 budoucnosti. V\u00fdznamnou roli hraje tak\u00e9 lep\u0161\u00ed p\u0159\u00edstup k informac\u00edm a technologi\u00edm.<\/p>\n\n\n\n Velk\u00fdm t\u00e9matem z\u016fst\u00e1v\u00e1 i prom\u011bna o\u010dek\u00e1v\u00e1n\u00ed investor\u016f. Nam\u00edsto rychl\u00e9ho zbohatnut\u00ed dnes p\u0159eva\u017euje snaha o dlouhodob\u00e9 zhodnocov\u00e1n\u00ed prost\u0159edk\u016f a v\u011bt\u0161\u00ed finan\u010dn\u00ed nez\u00e1vislost. Tento posun potvrzuje i samotn\u00e1 zku\u0161enost platformy Direct Fondee.<\/p>\n\n\n\n \u201eOt\u00e1len\u00edm se \u010dlov\u011bk p\u0159ipravuje o p\u0159\u00edle\u017eitost vyd\u011blat mo\u017en\u00e1 ty nejzaj\u00edmav\u011bj\u0161\u00ed pen\u00edze d\u00edky slo\u017een\u00e9mu \u00faro\u010den\u00ed,\u201c uv\u00e1d\u00ed se v rozhovoru na Tradeinfo.cz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Investov\u00e1n\u00ed se v \u010cesku postupn\u011b p\u0159esouv\u00e1 z okraje finan\u010dn\u00edho chov\u00e1n\u00ed do jeho hlavn\u00edho proudu. Zat\u00edmco je\u0161t\u011b p\u0159ed deseti lety bylo<\/p>\n","protected":false},"author":1,"featured_media":2583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[58],"tags":[],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2581"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2581"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2581\/revisions"}],"predecessor-version":[{"id":2584,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2581\/revisions\/2584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2583"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}