{"id":2592,"date":"2026-04-08T12:00:04","date_gmt":"2026-04-08T12:00:04","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2592"},"modified":"2026-04-08T12:00:04","modified_gmt":"2026-04-08T12:00:04","slug":"serm-dostane-na-eurosportu-a-hbo-max-vice-prostoru","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2026\/04\/08\/serm-dostane-na-eurosportu-a-hbo-max-vice-prostoru\/","title":{"rendered":"\u0160erm dostane na Eurosportu a HBO Max v\u00edce prostoru"},"content":{"rendered":"\n<p><strong>Nov\u00e1 dohoda mezi WBD a FIE potvrzuje roli WBD jako ofici\u00e1ln\u00edho vys\u00edlatele nejpresti\u017en\u011bj\u0161\u00edch \u0161erm\u00ed\u0159sk\u00fdch ud\u00e1lost\u00ed v Evrop\u011b a Asii. \u0160erm se d\u00edky n\u00ed dostane k milion\u016fm div\u00e1k\u016f prost\u0159ednictv\u00edm stanic Eurosport a TNT Sports i streamovac\u00edch platforem HBO Max a discovery+. WBD bude z\u00e1rove\u0148 zaji\u0161\u0165ovat distribuci glob\u00e1ln\u00edch pr\u00e1v, prodej sponzoringu i produkci redak\u010dn\u00edho obsahu a obsahu pro soci\u00e1ln\u00ed s\u00edt\u011b s c\u00edlem d\u00e1le pos\u00edlit viditelnost tohoto sportu.<\/strong><\/p>\n\n\n\n<p>Medi\u00e1ln\u00ed spole\u010dnost Warner Bros. Discovery (WBD) uzav\u0159ela nov\u00e9 dlouhodob\u00e9 partnerstv\u00ed s Mezin\u00e1rodn\u00ed \u0161erm\u00ed\u0159skou federac\u00ed (FIE). Ob\u011b organizace tak navazuj\u00ed na \u00fasp\u011b\u0161nou spolupr\u00e1ci z p\u0159edchoz\u00edch let, v jej\u00edm\u017e r\u00e1mci p\u0159in\u00e1\u0161ej\u00ed v\u00fdznamn\u00e9 \u0161erm\u00ed\u0159sk\u00e9 ud\u00e1losti fanou\u0161k\u016fm na 75 n\u00e1rodn\u00edch trz\u00edch v Evrop\u011b a Asii.<\/p>\n\n\n\n<p><em>\u201eJsme velmi pot\u011b\u0161eni, \u017ee d\u00edky nov\u00e9 dohod\u011b mezi Warner Bros. Discovery a Mezin\u00e1rodn\u00ed \u0161erm\u00ed\u0159skou federac\u00ed bude m\u00edt \u0161ir\u0161\u00ed ve\u0159ejnost mo\u017enost sledovat \u0161erm, kter\u00fd je nejen olympijsk\u00fdm sportem s bohatou tradic\u00ed, ale tak\u00e9 sportem, kter\u00fd zt\u011bles\u0148uje hodnoty fair play a respektu. \u0160erm je jedn\u00edm ze zakl\u00e1daj\u00edc\u00edch sport\u016f novodob\u00fdch olympijsk\u00fdch her, a jeho kr\u00e1sa a n\u00e1ro\u010dnost p\u0159itahuj\u00ed st\u00e1le v\u00edce div\u00e1k\u016f a mlad\u00fdch nad\u0161enc\u016f,\u201c<\/em> uvedl Ji\u0159\u00ed Beran, \u010desk\u00fd olympijsk\u00fd medailista a \u010dlen V\u00fdkonn\u00e9ho v\u00fdboru \u010cesk\u00e9ho \u0161erm\u00ed\u0159sk\u00e9ho svazu, kter\u00fd douf\u00e1, \u017ee v\u011bt\u0161\u00ed viditelnost p\u0159ivede sportu i nov\u00e9 fanou\u0161ky: <em>\u201eV \u010cesk\u00e9 republice vid\u00edme vzr\u016fstaj\u00edc\u00ed z\u00e1jem o \u0161erm, co\u017e potvrzuje, \u017ee se na\u0161e \u0161erm\u00ed\u0159sk\u00e1 z\u00e1kladna rozr\u016fst\u00e1. Tento trend je povzbudiv\u00fd a ukazuje, \u017ee \u0161erm si zaslou\u017e\u00ed v\u011bt\u0161\u00ed pozornost a uzn\u00e1n\u00ed ze strany ve\u0159ejnosti. V\u011b\u0159\u00edme, \u017ee zv\u00fd\u0161en\u00e1 viditelnost na platform\u00e1ch jako Eurosport a HBO Max pom\u016f\u017ee p\u0159it\u00e1hnout nov\u00e9 fanou\u0161ky a inspirovat dal\u0161\u00ed generace mlad\u00fdch \u0161erm\u00ed\u0159\u016f.\u201c<\/em><\/p>\n\n\n\n<p>Mezi nejd\u016fle\u017eit\u011bj\u0161\u00ed body \u0161erm\u00ed\u0159sk\u00e9ho kalend\u00e1\u0159e tradi\u010dn\u011b pat\u0159\u00ed \u017eiv\u00e9 p\u0159enosy z mistrovstv\u00ed sv\u011bta FIE v Evrop\u011b, mistrovstv\u00ed Evropy FIE v Evrop\u011b a Asii i sest\u0159ihy z okruh\u016f FIE Grand Prix v discipl\u00edn\u00e1ch kord, fleret a \u0161avle, rovn\u011b\u017e ur\u010den\u00e9 pro evropsk\u00fd i asijsk\u00fd trh. Div\u00e1ci mohou p\u0159enosy sledovat na Eurosportu (v cel\u00e9 Evrop\u011b a Asii) a TNT Sports (ve Velk\u00e9 Brit\u00e1nii a Irsku). Ve\u0161ker\u00fd obsah je z\u00e1rove\u0148 dostupn\u00fd tak\u00e9 na streamovac\u00edch platform\u00e1ch HBO Max a discovery+.<\/p>\n\n\n\n<p>Sou\u010d\u00e1st\u00ed dohody mezi WBD a FIE je tak\u00e9 z\u00e1vazek k dal\u0161\u00ed popularizaci \u0161ermu. Vedle \u017eiv\u00fdch p\u0159enos\u016f tak lze o\u010dek\u00e1vat i pr\u016fb\u011b\u017enou produkci sest\u0159ih\u016f a dal\u0161\u00edch redak\u010dn\u00edch form\u00e1t\u016f ur\u010den\u00fdch pro kan\u00e1ly a platformy v portfoliu WBD. Ob\u011b organizace z\u00e1rove\u0148 cht\u011bj\u00ed pos\u00edlit svou p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch a oslovit nov\u00e1 publika prost\u0159ednictv\u00edm kr\u00e1tk\u00fdch vide\u00ed a brandovan\u00e9ho obsahu. Pomysln\u00fdm vrcholem t\u00e9to spolupr\u00e1ce pak budou letn\u00ed olympijsk\u00e9 hry v Los Angeles v roce 2028.<\/p>\n\n\n\n<p>\u0160erm se tak za\u0159azuje po bok dal\u0161\u00edch vrcholov\u00fdch sport\u016f, kter\u00e9 m\u00e1 WBD ve sv\u00e9m portfoliu. Dohoda s FIE nav\u00edc potvrzuje, \u017ee WBD chce v nadch\u00e1zej\u00edc\u00edch letech v\u00fdrazn\u011b podporovat v\u00edce i m\u00e9n\u011b zn\u00e1m\u00e9 olympijsk\u00e9 sporty. V praxi to znamen\u00e1, \u017ee na sv\u00fdch line\u00e1rn\u00edch kan\u00e1lech i streamovac\u00edch platform\u00e1ch nab\u00eddne v\u00edce obsahu zam\u011b\u0159en\u00e9ho na konkr\u00e9tn\u00ed sportovce i \u0161ir\u0161\u00ed pokryt\u00ed t\u011bchto sport\u016f, v\u010detn\u011b \u0161ermu, ne\u017e kter\u00fdkoli konkuren\u010dn\u00ed vys\u00edlatel.<\/p>\n\n\n\n<p><em>\u201eJako domov olympijsk\u00fdch her v Evrop\u011b chceme fanou\u0161k\u016fm nab\u00eddnout p\u0159\u00edstup ke v\u0161em olympijsk\u00fdm sport\u016fm, a to v pr\u016fb\u011bhu cel\u00e9ho olympijsk\u00e9ho cyklu. Pa\u0159\u00ed\u017e 2024 uk\u00e1zala, \u017ee existuje v\u00fdznamn\u00e1 popt\u00e1vka i po m\u00e9n\u011b zn\u00e1m\u00fdch sportech, a v\u00edme, \u017ee \u0161erm na na\u0161ich platform\u00e1ch skute\u010dn\u011b zaujal miliony div\u00e1k\u016f. Proto jsme se s FIE domluvili, \u017ee mu spole\u010dn\u00fdmi silami zajist\u00edme novou viditelnost a oslov\u00edme nov\u00e9 fanou\u0161ky, kter\u00fdm uk\u00e1\u017eeme, pro\u010d se \u0161erm vyplat\u00ed sledovat i mimo olympijsk\u00e9 hry,\u201c<\/em> \u0159\u00edk\u00e1 Trojan Paillot, seniorn\u00ed viceprezident pro akvizice sportovn\u00edch pr\u00e1v a syndikaci ve Warner Bros. Discovery.<\/p>\n\n\n\n<p><em>\u201ePopularizace \u0161ermu v takov\u00e9m m\u011b\u0159\u00edtku by bez WBD nebyla mo\u017en\u00e1, proto m\u00e1m radost, \u017ee se n\u00e1m poda\u0159ilo dohodnout podm\u00ednky spolupr\u00e1ce i na dal\u0161\u00ed roky. Po hr\u00e1ch v Pa\u0159\u00ed\u017ei skute\u010dn\u011b registrujeme zv\u00fd\u0161en\u00fd z\u00e1jem o \u0161erm, tak\u017ee m\u00e1me siln\u00e9 momentum, na jeho\u017e z\u00e1klad\u011b budeme zvy\u0161ovat viditelnost na\u0161eho sportu a inspirovat za\u010d\u00ednaj\u00edc\u00ed \u0161erm\u00ed\u0159e z cel\u00e9ho sv\u011bta. Do Los Angeles 2028 zb\u00fdv\u00e1 je\u0161t\u011b dost \u010dasu, b\u011bhem n\u011bho\u017e se d\u00e1 odv\u00e9st mnoho u\u017eite\u010dn\u00e9 pr\u00e1ce,\u201c<\/em> dopl\u0148uje Abdelmoniem Elhusseiny, \u00fa\u0159aduj\u00edc\u00ed prezident Mezin\u00e1rodn\u00ed \u0161erm\u00ed\u0159sk\u00e9 federace.<\/p>\n\n\n\n<p>\u0160erm\u00ed\u0159sk\u00e9 sout\u011b\u017ee se b\u011bhem letn\u00edch olympijsk\u00fdch her v Pa\u0159\u00ed\u017ei 2024 konaly v ikonick\u00fdch prostor\u00e1ch Grand Palais. Na stanic\u00edch a platform\u00e1ch WBD jejich vys\u00edl\u00e1n\u00ed zaznamenalo rekordn\u00ed sledovanost. \u0160erm se tak za\u0159adil mezi nejsledovan\u011bj\u0161\u00ed olympijsk\u00e9 sporty na kl\u00ed\u010dov\u00fdch trz\u00edch, jako jsou Francie, It\u00e1lie a Ma\u010farsko. Videoform\u00e1ty, zpravodajstv\u00ed a anal\u00fdzy zam\u011b\u0159en\u00e9 na \u0161erm oslovily miliony n\u00e1v\u0161t\u011bvn\u00edk\u016f tak\u00e9 na n\u00e1rodn\u00edch webech Eurosportu.<\/p>\n\n\n\n<p>Mezi kl\u00ed\u010dov\u00e9 ud\u00e1losti t\u00e9to sezony pat\u0159\u00ed Mistrovstv\u00ed Evropy IFE ve Francii od 16. do 21. \u010dervna 2026 a Mistrovstv\u00ed sv\u011bta FIE v Hongkongu\u00a0od 22 do 30. \u010dervence 2026.<\/p>\n\n\n\n<p><em>Foto: WBD<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00e1 dohoda mezi WBD a FIE potvrzuje roli WBD jako ofici\u00e1ln\u00edho vys\u00edlatele nejpresti\u017en\u011bj\u0161\u00edch \u0161erm\u00ed\u0159sk\u00fdch ud\u00e1lost\u00ed v Evrop\u011b a Asii. \u0160erm<\/p>\n","protected":false},"author":1,"featured_media":2593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[56],"tags":[80,627,626,628,78],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2592"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2592"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2592\/revisions"}],"predecessor-version":[{"id":2594,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2592\/revisions\/2594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2593"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}