{"id":2746,"date":"2026-07-15T05:20:00","date_gmt":"2026-07-15T05:20:00","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2746"},"modified":"2026-07-15T09:11:57","modified_gmt":"2026-07-15T09:11:57","slug":"pepsico-2-ctvrtleti-2026-trzby-prekrocily-24-miliard-usd-ale-americky-trh-poslal-akcie-dolu","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2026\/07\/15\/pepsico-2-ctvrtleti-2026-trzby-prekrocily-24-miliard-usd-ale-americky-trh-poslal-akcie-dolu\/","title":{"rendered":"PepsiCo, 2. \u010dtvrtlet\u00ed 2026: Tr\u017eby p\u0159ekro\u010dily 24 miliard USD, ale americk\u00fd trh poslal akcie dol\u016f"},"content":{"rendered":"\n

Spole\u010dnost PepsiCo zve\u0159ejnila v\u00fdsledky za druh\u00e9 \u010dtvrtlet\u00ed roku 2026, kter\u00e9 na prvn\u00ed pohled p\u016fsobily velmi p\u0159esv\u011bd\u010div\u011b. Spole\u010dnost dok\u00e1zala p\u0159ekonat o\u010dek\u00e1v\u00e1n\u00ed trhu a potvrdit svou silnou pozici mezi nejv\u011bt\u0161\u00edmi sv\u011btov\u00fdmi v\u00fdrobci potravin a n\u00e1poj\u016f. Reakce investor\u016f v\u0161ak byla p\u0159ekvapiv\u011b negativn\u00ed a nazna\u010dila, \u017ee za p\u0159\u00edzniv\u00fdmi \u010d\u00edsly se skr\u00fdvaj\u00ed v\u00e1\u017en\u011bj\u0161\u00ed probl\u00e9my. Pr\u00e1v\u011b ty mohou rozhodnout o tom, zda si PepsiCo v n\u00e1sleduj\u00edc\u00edch \u010dtvrtlet\u00edch udr\u017e\u00ed r\u016fst a d\u016fv\u011bru akcion\u00e1\u0159\u016f.<\/strong><\/p>\n\n\n\n

PepsiCo, Inc. je americk\u00e1 nadn\u00e1rodn\u00ed spole\u010dnost se s\u00eddlem ve m\u011bst\u011b Purchase ve st\u00e1t\u011b New York. Jedn\u00e1 se o spole\u010dnost zab\u00fdvaj\u00edc\u00ed se v\u00fdrobou, marketingem a distribuc\u00ed n\u00e1poj\u016f a potravin. Byla zalo\u017eena v roce 1965 slou\u010den\u00edm spole\u010dnost\u00ed Pepsi Cola a Frito Lay. Dnes jej\u00ed portfolio zahrnuje zna\u010dky Pepsi, Lay\u2019s, Doritos, Cheetos, Gatorade, Mountain Dew, Quaker a SodaStream. Produkty spole\u010dnosti PepsiCo spot\u0159ebitel\u00e9 konzumuj\u00ed v\u00edce ne\u017e 1 miliardkr\u00e1t denn\u011b ve v\u00edce ne\u017e 200 zem\u00edch a teritori\u00edch. V roce 2025 dos\u00e1hla spole\u010dnost tr\u017eeb t\u00e9m\u011b\u0159 94 miliard USD a jej\u00ed akcie se obchoduj\u00ed na burze Nasdaq pod symbolem PEP.[1]<\/a><\/p>\n\n\n\n

\u010c\u00edsla, kter\u00e1 na prvn\u00ed pohled p\u0159esv\u011bd\u010dila<\/strong><\/p>\n\n\n\n

Spole\u010dnost PepsiCo dos\u00e1hla ve druh\u00e9m \u010dtvrtlet\u00ed roku 2026 \u010dist\u00fdch tr\u017eeb ve v\u00fd\u0161i 24,18 miliardy USD, co\u017e p\u0159edstavovalo meziro\u010dn\u00ed r\u016fst o 6,4 %. Tento v\u00fdsledek z\u00e1rove\u0148 p\u0159ekonal o\u010dek\u00e1v\u00e1n\u00ed analytik\u016f, kter\u00e1 se pohybovala na \u00farovni p\u0159ibli\u017en\u011b 23,95 miliardy USD. Organick\u00e9 tr\u017eby, kter\u00e9 nezahrnuj\u00ed vliv sm\u011bnn\u00fdch kurz\u016f, akvizic a prodeje aktiv, vzrostly o 2,4 %. \u010cist\u00fd zisk p\u0159ipadaj\u00edc\u00ed akcion\u00e1\u0159\u016fm spole\u010dnosti PepsiCo se zv\u00fd\u0161il z 1,26 miliardy USD na 2,98 miliardy USD a vyk\u00e1zan\u00fd zisk na akcii vzrostl z 0,92 USD na 2,18 USD. Tento v\u00fdrazn\u00fd n\u00e1r\u016fst byl \u010d\u00e1ste\u010dn\u011b zp\u016fsoben t\u00edm, \u017ee v\u00fdsledky za stejn\u00e9 obdob\u00ed lo\u0148sk\u00e9ho roku byly zat\u00ed\u017eeny odpisy zna\u010dek Rockstar a Be & Cheery. Lep\u0161\u00ed obraz o b\u011b\u017en\u00e9 v\u00fdkonnosti proto poskytuje upraven\u00fd zisk na akcii, kter\u00fd vzrostl o 4 % z 2,12 USD na 2,20 USD. Upraven\u00fd provozn\u00ed zisk dos\u00e1hl 4,07 miliardy USD a meziro\u010dn\u011b vzrostl o 4 %. V\u00fdsledky tedy uk\u00e1zaly pokra\u010duj\u00edc\u00ed r\u016fst, jejich struktura v\u0161ak odhalila v\u00fdrazn\u00e9 rozd\u00edly mezi jednotliv\u00fdmi regiony a segmenty spole\u010dnosti.[2]<\/a><\/p>\n\n\n\n

Severn\u00ed Amerika zkazila celkov\u00fd obraz<\/strong><\/p>\n\n\n\n

Nejv\u011bt\u0161\u00ed pochybnosti vyvolala v\u00fdkonnost spole\u010dnosti PepsiCo na severoamerick\u00e9m trhu, kde organick\u00e9 tr\u017eby poklesly o 0,5 % a zaostaly za o\u010dek\u00e1v\u00e1n\u00edm veden\u00ed. Tr\u017eby divize PepsiCo Foods North America se sn\u00ed\u017eily o 2 %, co\u017e bylo zp\u016fsobeno zejm\u00e9na ni\u017e\u0161\u00edmi prodejn\u00edmi cenami. Spole\u010dnost v pr\u016fb\u011bhu roku sni\u017eovala ceny zna\u010dek Lay\u2019s, Doritos, Cheetos a Tostitos a\u017e o 15 %, aby z\u00edskala zp\u011bt z\u00e1kazn\u00edky citliv\u00e9 na rostouc\u00ed \u017eivotn\u00ed n\u00e1klady. Objem prodeje snack\u016f v\u0161ak ve druh\u00e9m \u010dtvrtlet\u00ed nezaznamenal \u017e\u00e1dn\u00fd r\u016fst. Divize n\u00e1poj\u016f v Severn\u00ed Americe vyk\u00e1zala r\u016fst tr\u017eeb o 7 %, av\u0161ak a\u017e 6procentn\u00edch bod\u016f poch\u00e1zelo z akvizic a prodeje aktiv. Jej\u00ed organick\u00e9 tr\u017eby vzrostly pouze o 1 % a objem prodeje poklesl o 4 %. Veden\u00ed uvedlo, \u017ee vysok\u00e9 ceny pohonn\u00fdch hmot omezily zejm\u00e9na impulzivn\u00ed n\u00e1kupy na \u010derpac\u00edch stanic\u00edch a v men\u0161\u00edch obchodech. Spole\u010dnost PepsiCo proto pl\u00e1nuje nab\u00edzet cenov\u011b dostupn\u011bj\u0161\u00ed velikosti balen\u00ed, v\u00fdhodn\u011bj\u0161\u00ed kombinace produkt\u016f a vy\u0161\u0161\u00ed investice do marketingu.2<\/sup> [1]<\/p>\n\n\n\n

Zahrani\u010d\u00ed se stalo hlavn\u00edm motorem r\u016fstu<\/strong><\/p>\n\n\n\n

Slab\u0161\u00ed v\u00fdsledky v Severn\u00ed Americe kompenzovaly mezin\u00e1rodn\u00ed aktivity, jejich\u017e organick\u00e9 tr\u017eby vzrostly o 7 %. Jednalo se ji\u017e o 21. \u010dtvrtlet\u00ed v \u0159ad\u011b, b\u011bhem kter\u00e9ho spole\u010dnost PepsiCo dos\u00e1hla v zahrani\u010d\u00ed organick\u00e9ho r\u016fstu tr\u017eeb minim\u00e1ln\u011b na \u00farovni st\u0159edn\u00ed jednocifern\u00e9 hodnoty. Mezin\u00e1rodn\u00ed objem prodeje potravin vzrostl o 4 % a objem prodeje n\u00e1poj\u016f se zv\u00fd\u0161il o 5 %. Celosv\u011btov\u011b se objem prodeje potravin zv\u00fd\u0161il o 3 % a u n\u00e1poj\u016f o 2 %. Mezi \u00fasp\u011b\u0161n\u00e9 trhy pat\u0159ily Mexiko, Kolumbie, Argentina, Indie, N\u011bmecko, Polsko, Egypt, Turecko, Sa\u00fadsk\u00e1 Ar\u00e1bie, \u010c\u00edna, Austr\u00e1lie a P\u00e1kist\u00e1n. R\u016fst mezin\u00e1rodn\u00edho prodeje n\u00e1poj\u016f podpo\u0159ily zejm\u00e9na Spojen\u00e9 kr\u00e1lovstv\u00ed, Braz\u00edlie, Kolumbie a Argentina. V\u00fdznamn\u00fdm faktorem byly tak\u00e9 kampan\u011b spojen\u00e9 s mistrovstv\u00edm sv\u011bta ve fotbale v roce 2026, kter\u00e9 podpo\u0159ily prodej zna\u010dek Lay\u2019s, Tostitos a Quaker. Zahrani\u010dn\u00ed obchod je pro dal\u0161\u00ed rozvoj spole\u010dnosti PepsiCo st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed, proto\u017ee p\u0159ibli\u017en\u011b 80 % jej\u00edch mezin\u00e1rodn\u00edch tr\u017eeb poch\u00e1z\u00ed z rozv\u00edjej\u00edc\u00edch se a rychle rostouc\u00edch trh\u016f. Pr\u00e1v\u011b tyto regiony dnes generuj\u00ed r\u016fst, kter\u00e9ho spole\u010dnost na dom\u00e1c\u00edm trhu nedok\u00e1\u017ee dos\u00e1hnout.2<\/sup><\/p>\n\n\n\n

Levn\u011bj\u0161\u00ed produkty vyv\u00edjej\u00ed tlak na mar\u017ee<\/strong><\/p>\n\n\n\n

Spole\u010dnost PepsiCo se sna\u017e\u00ed obnovit r\u016fst tr\u017eeb ni\u017e\u0161\u00edmi cenami, vy\u0161\u0161\u00edmi marketingov\u00fdmi v\u00fddaji a roz\u0161\u00ed\u0159en\u00edm nab\u00eddky zdrav\u011bj\u0161\u00edch produkt\u016f, av\u0161ak tato strategie vyv\u00edj\u00ed tlak na ziskovost. Upraven\u00e1 provozn\u00ed mar\u017ee klesla ze 17,2 % na 16,8 %, co\u017e p\u0159edstavovalo pokles o 40 bazick\u00fdch bod\u016f. Nejv\u011bt\u0161\u00ed tlak byl patrn\u00fd v Severn\u00ed Americe, kde spole\u010dnost investovala do cenov\u011b dostupn\u011bj\u0161\u00edch ob\u010derstven\u00ed a z\u00e1rove\u0148 \u010delila nep\u0159\u00edzniv\u00e9 struktu\u0159e prodeje n\u00e1poj\u016f. Situaci m\u016f\u017ee ve druh\u00e9 polovin\u011b roku zkomplikovat vy\u0161\u0161\u00ed inflace vstupn\u00edch n\u00e1klad\u016f. Spole\u010dnost PepsiCo upozornila zejm\u00e9na na dra\u017e\u0161\u00ed komodity, obaly a logistiku. R\u016fst cen ropy z\u00e1rove\u0148 zvy\u0161uje n\u00e1klady na dopravu a omezuje rozpo\u010dty spot\u0159ebitel\u016f. Spole\u010dnost chce \u010d\u00e1st tohoto tlaku kompenzovat \u00fasporami z automatizace, digitalizace a zjednodu\u0161en\u00ed provozu. Pomoc\u00ed by m\u011bly b\u00fdt i refundace cel zaplacen\u00fdch v p\u0159edchoz\u00edm roce. Veden\u00ed v\u0161ak z\u00e1rove\u0148 pl\u00e1nuje zv\u00fd\u0161it v\u00fddaje na reklamu a inovace. Spole\u010dnost PepsiCo tak mus\u00ed financovat boj o z\u00e1kazn\u00edky v dob\u011b, kdy se jej\u00ed v\u00fdrobn\u00ed n\u00e1klady zvy\u0161uj\u00ed a mo\u017enosti dal\u0161\u00edho zdra\u017eov\u00e1n\u00ed z\u016fst\u00e1vaj\u00ed omezen\u00e9.2[3]<\/a> <\/sup>[2]<\/p>\n\n\n\n

V\u00fdhled z\u016fstal beze zm\u011bny a trh potrestal opatrnost<\/strong><\/p>\n\n\n\n

Spole\u010dnost PepsiCo navzdory slab\u0161\u00edm v\u00fdsledk\u016fm v Severn\u00ed Americe potvrdila sv\u016fj v\u00fdhled na cel\u00fd rok 2026. Organick\u00e9 tr\u017eby by m\u011bly vzr\u016fst o 2 a\u017e 4 % a upraven\u00fd zisk na akcii p\u0159i konstantn\u00edch sm\u011bnn\u00fdch kurzech by se m\u011bl zv\u00fd\u0161it o 4 a\u017e 6 %. Po zohledn\u011bn\u00ed p\u0159\u00edzniv\u00e9ho v\u00fdvoje sm\u011bnn\u00fdch kurz\u016f a akvizic spole\u010dnost o\u010dek\u00e1v\u00e1 vyk\u00e1zan\u00fd r\u016fst tr\u017eeb o 4 a\u017e 6 % a r\u016fst upraven\u00e9ho zisku na akcii o 5 a\u017e 7 %. Kapit\u00e1lov\u00e9 v\u00fddaje by m\u011bly z\u016fstat pod \u00farovn\u00ed 5 % tr\u017eeb a konverze voln\u00e9ho cash flow by m\u011bla dos\u00e1hnout minim\u00e1ln\u011b 80 %. Spole\u010dnost PepsiCo pl\u00e1nuje vr\u00e1tit akcion\u00e1\u0159\u016fm p\u0159ibli\u017en\u011b 8,9 miliardy USD, z \u010deho\u017e 7,9 miliardy USD p\u0159ipadne na dividendy a 1 miliarda USD na zp\u011btn\u00fd odkup akci\u00ed. Investo\u0159i v\u0161ak o\u010dek\u00e1vali p\u0159esv\u011bd\u010div\u011bj\u0161\u00ed v\u00fdhled a rychlej\u0161\u00ed o\u017eiven\u00ed severoamerick\u00e9ho trhu. Akcie proto po zve\u0159ejn\u011bn\u00ed v\u00fdsledk\u016f poklesly p\u0159ibli\u017en\u011b o 5 % a sm\u011b\u0159ovaly k nejhor\u0161\u00edmu obchodn\u00edmu dni od dubna 2025. Trh t\u00edm dal najevo, \u017ee samotn\u00e9 p\u0159ekon\u00e1n\u00ed o\u010dek\u00e1v\u00e1n\u00ed nesta\u010dilo. Rozhoduj\u00edc\u00ed ot\u00e1zkou z\u016fst\u00e1v\u00e1, zda se spole\u010dnosti PepsiCo poda\u0159\u00ed obnovit dom\u00e1c\u00ed popt\u00e1vku bez dal\u0161\u00edho oslaben\u00ed ziskov\u00fdch mar\u017e\u00ed.23<\/sup> [3]<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

V\u00fdvoj ceny akci\u00ed spole\u010dnosti PepsiCo za posledn\u00edch p\u011bt let* Zdroj: TradingView<\/sup><\/p>\n\n\n\n

Z\u00e1v\u011br<\/strong><\/p>\n\n\n\n

Spole\u010dnost PepsiCo se dnes nach\u00e1z\u00ed v bod\u011b, kdy jej\u00ed budouc\u00ed r\u016fst nebude z\u00e1viset pouze na s\u00edle glob\u00e1ln\u00edch zna\u010dek, ale p\u0159edev\u0161\u00edm na schopnosti reagovat na m\u011bn\u00edc\u00ed se chov\u00e1n\u00ed spot\u0159ebitel\u016f. Kombinace slab\u0161\u00ed popt\u00e1vky v Severn\u00ed Americe, rostouc\u00edch vstupn\u00edch n\u00e1klad\u016f, cenov\u00e9ho tlaku a pokra\u010duj\u00edc\u00ed expanze na mezin\u00e1rodn\u00edch trz\u00edch vytv\u00e1\u0159\u00ed n\u00e1ro\u010dn\u00e9 prost\u0159ed\u00ed, ve kter\u00e9m bude rozhoduj\u00edc\u00ed ka\u017ed\u00fd procentn\u00ed bod r\u016fstu i ziskov\u00e9 mar\u017ee. V\u00fdsledky za druh\u00e9 \u010dtvrtlet\u00ed roku 2026 uk\u00e1zaly, \u017ee spole\u010dnost dok\u00e1\u017ee p\u0159ekon\u00e1vat o\u010dek\u00e1v\u00e1n\u00ed a udr\u017eovat r\u016fst tr\u017eeb, z\u00e1rove\u0148 v\u0161ak odhalily probl\u00e9my, kter\u00e9 investo\u0159i nemohou ignorovat. Pokud se spole\u010dnosti PepsiCo poda\u0159\u00ed obnovit objem prodeje v Severn\u00ed Americe, pokra\u010dovat v siln\u00e9m r\u016fstu na zahrani\u010dn\u00edch trz\u00edch a z\u00e1rove\u0148 ochr\u00e1nit svou ziskovost, m\u016f\u017ee b\u00fdt sou\u010dasn\u00e1 slab\u0161\u00ed reakce akciov\u00e9ho trhu pouze do\u010dasnou p\u0159ek\u00e1\u017ekou na cest\u011b ke stabiln\u011bj\u0161\u00edmu r\u016fstu. [4]<\/p>\n\n\n\n

Adam Austera, analytik<\/strong> Ozios<\/strong><\/a><\/strong><\/p>\n\n\n\n

[1,2,3,4] V\u00fdhledov\u00e1 prohl\u00e1\u0161en\u00ed vych\u00e1zej\u00ed z p\u0159edpoklad\u016f a aktu\u00e1ln\u00edch o\u010dek\u00e1v\u00e1n\u00ed, kter\u00e1 mohou b\u00fdt nep\u0159esn\u00e1, nebo z aktu\u00e1ln\u00edho ekonomick\u00e9ho prost\u0159ed\u00ed, kter\u00e9 se m\u016f\u017ee zm\u011bnit. Takov\u00e1 prohl\u00e1\u0161en\u00ed nejsou z\u00e1rukou budouc\u00ed v\u00fdkonnosti. Zahrnuj\u00ed rizika a dal\u0161\u00ed nejistoty, kter\u00e9 lze jen t\u011b\u017eko p\u0159edv\u00eddat. V\u00fdsledky se mohou podstatn\u011b li\u0161it od v\u00fdsledk\u016f vyj\u00e1d\u0159en\u00fdch nebo implikovan\u00fdch v jak\u00fdchkoli v\u00fdhledov\u00fdch prohl\u00e1\u0161en\u00edch.<\/a><\/p>\n\n\n\n

* \u00dadaje t\u00fdkaj\u00edc\u00ed se minulosti nejsou z\u00e1rukou budouc\u00edch v\u00fdnos\u016f. O.Z.I. Online Zone Investment Opportunities (OZIOS<\/a>) je registrovan\u00e1 zna\u010dka spole\u010dnosti APME FX TRADING EUROPE LTD, kypersk\u00e9 investi\u010dn\u00ed spole\u010dnosti (CIF) podl\u00e9haj\u00edc\u00ed dohledu a regulaci Kypersk\u00e9 komise pro cenn\u00e9 pap\u00edry (CySEC) s licenc\u00ed CIF \u010d. 335\/17 a s\u00eddlem na adrese Lophitis Business Center, Office 404, 4. patro, 28 October Ave 249, Limassol 3035, Kypr. Finan\u010dn\u00ed smlouvy o rozd\u00edlu (CFD) jsou slo\u017eit\u00e9 n\u00e1stroje a jsou spojeny s vysok\u00fdm rizikem rychl\u00fdch finan\u010dn\u00edch ztr\u00e1t v d\u016fsledku p\u00e1kov\u00e9ho efektu. U 81,54 % \u00fa\u010dt\u016f retailov\u00fdch investor\u016f doch\u00e1z\u00ed p\u0159i obchodov\u00e1n\u00ed s finan\u010dn\u00edmi kontrakty na rozd\u00edl (CFD) u tohoto poskytovatele k finan\u010dn\u00edm ztr\u00e1t\u00e1m. M\u011bli byste zv\u00e1\u017eit, zda rozum\u00edte tomu, jak finan\u010dn\u00ed kontrakty na rozd\u00edl funguj\u00ed, a zda si m\u016f\u017eete dovolit podstoupit vysok\u00e9 riziko, \u017ee utrp\u00edte finan\u010dn\u00ed ztr\u00e1ty.<\/p>\n\n\n\n

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[1]<\/a> https:\/\/www.pepsico.com\/newsroom\/press-releases\/2026\/pepsico-announces-timing-and-availability-of-first-quarter-2026-financial-results?utm_source=chatgpt.com<\/a><\/p>\n\n\n\n

[2]<\/a> https:\/\/investors.pepsico.com\/docs\/pepsico-5v9wci20\/media\/Files\/investors\/q2-2026-earnings-release.pdf<\/a><\/p>\n\n\n\n

[3]<\/a> https:\/\/www.reuters.com\/business\/pepsico-beats-revenue-estimates-flags-pressure-tighter-consumer-budgets-2026-07-09\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Spole\u010dnost PepsiCo zve\u0159ejnila v\u00fdsledky za druh\u00e9 \u010dtvrtlet\u00ed roku 2026, kter\u00e9 na prvn\u00ed pohled p\u016fsobily velmi p\u0159esv\u011bd\u010div\u011b. Spole\u010dnost dok\u00e1zala p\u0159ekonat o\u010dek\u00e1v\u00e1n\u00ed<\/p>\n","protected":false},"author":1,"featured_media":2590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[58],"tags":[695,267,684],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2746"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2746"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2746\/revisions"}],"predecessor-version":[{"id":2748,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2746\/revisions\/2748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2590"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}