{"id":2791,"date":"2026-08-10T07:34:19","date_gmt":"2026-08-10T07:34:19","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2791"},"modified":"2026-08-10T07:34:19","modified_gmt":"2026-08-10T07:34:19","slug":"atleticke-mistrovstvi-evropy-odvysilaji-hbo-max-a-eurosport-1","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2026\/08\/10\/atleticke-mistrovstvi-evropy-odvysilaji-hbo-max-a-eurosport-1\/","title":{"rendered":"Atletick\u00e9 mistrovstv\u00ed Evropy odvys\u00edlaj\u00ed HBO Max a Eurosport 1"},"content":{"rendered":"\n<p><strong>Medi\u00e1ln\u00ed spole\u010dnost Warner Bros. Discovery (WBD) z\u00edskala nev\u00fdhradn\u00ed vys\u00edlac\u00ed pr\u00e1va na mistrovstv\u00ed Evropy v atletice. Na z\u00e1klad\u011b nov\u00e9 dohody s Evropskou vys\u00edlac\u00ed uni\u00ed (EBU) nab\u00eddne \u0161ampion\u00e1t na 45 evropsk\u00fdch trz\u00edch s v\u00fdjimkou seversk\u00fdch zem\u00ed, Polska a Ruska. Leto\u0161n\u00ed ro\u010dn\u00edk odstartuje 10. srpna 2026 v britsk\u00e9m Birminghamu a potrv\u00e1 do 16. srpna. V\u016fbec poprv\u00e9 budou div\u00e1ci moci sledovat \u017eiv\u011b i na vy\u017e\u00e1d\u00e1n\u00ed kompletn\u00ed program \u0161ampion\u00e1tu, v\u010detn\u011b 24 mu\u017esk\u00fdch a 24 \u017eensk\u00fdch discipl\u00edn a dvou sm\u00ed\u0161en\u00fdch \u0161tafet, na streamovac\u00ed platform\u011b HBO Max.<\/strong><\/p>\n\n\n\n<p>WBD p\u0159i vys\u00edl\u00e1n\u00ed zu\u017eitkuje tak\u00e9 interaktivn\u00ed funkce, kter\u00e9 se ji\u017e osv\u011bd\u010dily p\u0159i dal\u0161\u00edch sportovn\u00edch ud\u00e1lostech a p\u0159isp\u011bly k r\u016fstu sledovanosti i zapojen\u00ed fanou\u0161k\u016f. Pat\u0159\u00ed mezi n\u011b nap\u0159\u00edklad funkce Multiview, kter\u00e1 umo\u017e\u0148uje sledovat a\u017e \u010dty\u0159i soub\u011b\u017en\u011b vys\u00edlan\u00e9 discipl\u00edny na jedn\u00e9 obrazovce. P\u0159i sledov\u00e1n\u00ed \u017eiv\u00fdch sportovn\u00edch p\u0159enos\u016f ji vyu\u017e\u00edv\u00e1 ka\u017ed\u00fd p\u00e1t\u00fd p\u0159edplatitel HBO Max. Funkce Key Moments pak div\u00e1k\u016fm umo\u017e\u0148uje snadno p\u0159ej\u00edt k nejd\u016fle\u017eit\u011bj\u0161\u00edm okam\u017eik\u016fm jednotliv\u00fdch sout\u011b\u017e\u00ed. \u017div\u00e9 p\u0159enosy nab\u00eddnou tak\u00e9 line\u00e1rn\u00ed stanice z portfolia WBD. Ve v\u011bt\u0161in\u011b evropsk\u00fdch zem\u00ed televizn\u00ed p\u0159enosy nab\u00eddne Eurosport 1, ve Velk\u00e9 Brit\u00e1nii a Irsku pak TNT Sports 3.<\/p>\n\n\n\n<p><em>\u201eN\u00e1\u0161 c\u00edl je jasn\u00fd: chceme v\u011bnovat pozornost v\u0161em sportovc\u016fm a nab\u00eddnout \u017eiv\u011b ka\u017edou discipl\u00ednu z v\u00fdznamn\u00fdch sportovn\u00edch ud\u00e1lost\u00ed. Dlouhodob\u011b se n\u00e1m da\u0159\u00ed roz\u0161i\u0159ovat publikum atletick\u00fdch p\u0159enos\u016f a jsme proto partnerem, kter\u00fd m\u016f\u017ee \u0161ampion\u00e1t v Birminghamu zprost\u0159edkovat milion\u016fm fanou\u0161k\u016f v Evrop\u011b. Navazujeme na \u00fasp\u011b\u0161n\u00e9 p\u0159enosy z Her Commonwealthu v Glasgow 2026 a necel\u00e9 dva roky p\u0159ed olympijsk\u00fdmi hrami v Los Angeles chceme vyu\u017e\u00edt rostouc\u00ed z\u00e1jem o atletiku. T\u011b\u0161\u00ed n\u00e1s, \u017ee letos v l\u00e9t\u011b odvys\u00edl\u00e1me jednu z nejv\u00fdznamn\u011bj\u0161\u00edch ud\u00e1lost\u00ed tohoto sportu,\u201c<\/em> uvedl Trojan Paillot, seniorn\u00ed viceprezident pro vys\u00edlac\u00ed pr\u00e1va, syndikaci a komer\u010dn\u00ed rozvoj ve spole\u010dnosti WBD Sports Europe.<\/p>\n\n\n\n<p>Leto\u0161n\u00ed mistrovstv\u00ed, kter\u00e9 se uskute\u010dn\u00ed od 10. do 16. srpna 2026 v Birminghamu, je v\u00fdjime\u010dn\u00e9 t\u00edm, \u017ee jej v\u016fbec poprv\u00e9 v historii sout\u011b\u017ee host\u00ed Velk\u00e1 Brit\u00e1nie. V r\u00e1mci 27. ro\u010dn\u00edku \u010dek\u00e1 div\u00e1ky celkem 13 sout\u011b\u017en\u00edch blok\u016f, 26 discipl\u00edn a 50 medailov\u00fdch kl\u00e1n\u00ed, v nich\u017e se p\u0159edstav\u00ed nejlep\u0161\u00ed evrop\u0161t\u00ed atleti. Do Birminghamu se jich ze 48 zem\u00ed vyprav\u00ed v\u00edce ne\u017e 1 600. Nebude mezi nimi chyb\u011bt ani glob\u00e1ln\u00ed atletick\u00e1 superstar Armand Duplantis.<\/p>\n\n\n\n<p>\u0160v\u00e9dsk\u00fd skokan o ty\u010di, kter\u00fd b\u011bhem sv\u00e9 kari\u00e9ry patn\u00e1ctkr\u00e1t p\u0159ekonal sv\u011btov\u00fd rekord, bude usilovat o \u010dtvrtou zlatou medaili z mistrovstv\u00ed Evropy v \u0159ad\u011b. Krom\u011b Duplantise se zna\u010dn\u00e1 medi\u00e1ln\u00ed pozornost soust\u0159ed\u00ed tak\u00e9 na jeho krajana Daniela St\u00e5hla, kter\u00fd se k olympijsk\u00e9mu zlatu a titulu mistra sv\u011bta pokus\u00ed p\u0159idat sv\u00e9 prvn\u00ed v\u00edt\u011bzstv\u00ed na mistrovstv\u00ed Evropy v hodu diskem. Mezi dal\u0161\u00ed sledovan\u00e9 osobnosti pat\u0159\u00ed obh\u00e1jkyn\u011b evropsk\u00e9ho titulu v b\u011bhu na 100 metr\u016f Gina L\u00fcckenkemperov\u00e1 z N\u011bmecka a dom\u00e1c\u00ed sprinterka Dina Asher-Smithov\u00e1, \u0161estin\u00e1sobn\u00e1 mistryn\u011b Evropy. Nejv\u011bt\u0161\u00ed \u010deskou medailovou nad\u011bj\u00ed je o\u0161t\u011bpa\u0159 Jakub Vadlejch.<\/p>\n\n\n\n<p>\u017div\u00e9 p\u0159enosy z mistrovstv\u00ed Evropy v atletice 2026 odstartuj\u00ed v pond\u011bl\u00ed 10. srpna v 11:30 SEL\u010c prvn\u00edmi kvalifika\u010dn\u00edmi sout\u011b\u017eemi v hodu koul\u00ed \u017een, hodu kladivem mu\u017e\u016f, b\u011bhu mu\u017e\u016f na 800 metr\u016f a b\u011bhu \u017een na 100 metr\u016f. Je\u0161t\u011b t\u00e9ho\u017e ve\u010dera budou n\u00e1sledovat prvn\u00ed medailov\u00e9 sout\u011b\u017ee: hod koul\u00ed mu\u017e\u016f a \u017een, b\u011bh mu\u017e\u016f na 5 000 metr\u016f, sm\u00ed\u0161en\u00e1 \u0161tafeta na 4 \u00d7 400 metr\u016f a b\u011bh \u017een na 100 metr\u016f. \u0160ampion\u00e1t vyvrchol\u00ed v ned\u011bli 16. srpna maratonsk\u00fdmi z\u00e1vody, jejich\u017e p\u0159enos za\u010dne v 8:30 SEL\u010c.<\/p>\n\n\n\n<p>WBD letos poprv\u00e9 vys\u00edlala exkluzivn\u00ed \u017eiv\u00e9 p\u0159enosy ze v\u0161ech sout\u011b\u017e\u00ed Her Commonwealthu v Glasgow. Nav\u00e1zala tak na lo\u0148sk\u00e9 mistrovstv\u00ed sv\u011bta v atletice v Tokiu. D\u00edky dlouhodob\u00e9mu partnerstv\u00ed s Mezin\u00e1rodn\u00edm olympijsk\u00fdm v\u00fdborem (MOV) a Evropskou vys\u00edlac\u00ed uni\u00ed (EBU) bude WBD tak\u00e9 jedin\u00fdm vys\u00edlatelem v Evrop\u011b, kter\u00fd nab\u00eddne \u017eiv\u011b v\u0161echny atletick\u00e9 sout\u011b\u017ee z olympijsk\u00fdch her v Los Angeles 2028. P\u0159i posledn\u00edch olympijsk\u00fdch hr\u00e1ch v Pa\u0159\u00ed\u017ei v roce 2024 byla atletika mezi div\u00e1ky WBD v\u016fbec nejsledovan\u011bj\u0161\u00edm sportem, a to jak podle po\u010dtu unik\u00e1tn\u00edch div\u00e1k\u016f, tak podle celkov\u00e9 doby sledov\u00e1n\u00ed na v\u0161ech platform\u00e1ch.<\/p>\n\n\n\n<p><em>Foto: WBD<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medi\u00e1ln\u00ed spole\u010dnost Warner Bros. Discovery (WBD) z\u00edskala nev\u00fdhradn\u00ed vys\u00edlac\u00ed pr\u00e1va na mistrovstv\u00ed Evropy v atletice. Na z\u00e1klad\u011b nov\u00e9 dohody s<\/p>\n","protected":false},"author":1,"featured_media":2792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[56],"tags":[723,721,80,414,722,78],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2791"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2791"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2791\/revisions"}],"predecessor-version":[{"id":2793,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2791\/revisions\/2793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2792"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}