{"id":2837,"date":"2026-09-15T09:20:24","date_gmt":"2026-09-15T09:20:24","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2837"},"modified":"2026-09-15T09:20:24","modified_gmt":"2026-09-15T09:20:24","slug":"vlastni-mcdonalds-vyzaduje-miliony-i-kazdodenni-zapojeni-pasivni-investory-nehledame-rika-linda-zerner","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2026\/09\/15\/vlastni-mcdonalds-vyzaduje-miliony-i-kazdodenni-zapojeni-pasivni-investory-nehledame-rika-linda-zerner\/","title":{"rendered":"Vlastn\u00ed McDonald\u2019s vy\u017eaduje miliony i ka\u017edodenn\u00ed zapojen\u00ed. Pasivn\u00ed investory nehled\u00e1me, \u0159\u00edk\u00e1 Linda Zerner"},"content":{"rendered":"\n<p>Provozovat vlastn\u00ed restauraci McDonald\u2019s znamen\u00e1 vstoupit do jednoho z nejzn\u00e1m\u011bj\u0161\u00edch fran\u0161\u00edzov\u00fdch syst\u00e9m\u016f na sv\u011bt\u011b, z\u00e1rove\u0148 ale po\u010d\u00edtat s vysokou po\u010d\u00e1te\u010dn\u00ed investic\u00ed. Pr\u016fm\u011brn\u00e1 hodnota ji\u017e funguj\u00edc\u00ed restaurace se v \u010cesku pohybuje kolem 60 milion\u016f korun a z\u00e1jemce mus\u00ed disponovat minim\u00e1ln\u011b 15 miliony korun vlastn\u00edch prost\u0159edk\u016f.<\/p>\n\n\n\n<p>Samotn\u00fd kapit\u00e1l v\u0161ak nesta\u010d\u00ed. McDonald\u2019s v \u010cesku ro\u010dn\u011b eviduje p\u0159ibli\u017en\u011b 70 a\u017e 80 \u017e\u00e1dost\u00ed o fran\u0161\u00edzu, do n\u00e1sledn\u00e9ho tr\u00e9ninku ale nastoup\u00ed zpravidla jen dva a\u017e t\u0159i kandid\u00e1ti. Spole\u010dnost hled\u00e1 p\u0159edev\u0161\u00edm podnikatele, kte\u0159\u00ed se cht\u011bj\u00ed provozu osobn\u011b a dlouhodob\u011b v\u011bnovat.<\/p>\n\n\n\n<p>\u201eP\u0159i v\u00fdb\u011bru fran\u0161\u00edzov\u00fdch partner\u016f nehled\u00e1me pasivn\u00ed investory. Hled\u00e1me podnikatele, kte\u0159\u00ed cht\u011bj\u00ed b\u00fdt aktivn\u00ed sou\u010d\u00e1st\u00ed komunity ve sv\u00e9m regionu a kte\u0159\u00ed cht\u011bj\u00ed spolu s n\u00e1mi r\u016fst,\u201c uv\u00e1d\u00ed Linda Zerner, Franchising Manager McDonald\u2019s CZ &amp; SK, <a href=\"https:\/\/tradeinfo.cz\/clanky\/chcete-si-otevrit-vlastni-mcdonalds-sefka-franchisingu-pro-cr-a-sr-linda-zerner-vysvetluje-co-vsechno-to-obnasi\/\">v rozhovoru<\/a> na Tradeinfo.cz.<\/p>\n\n\n\n<h2>N\u00e1vratnost investice m\u016f\u017ee trvat n\u011bkolik let<\/h2>\n\n\n\n<p>Alespo\u0148 25 procent investice mus\u00ed fran\u0161\u00edzant pokr\u00fdt z vlastn\u00edho kapit\u00e1lu, zbytek m\u016f\u017ee financovat \u00fav\u011brem. Orienta\u010dn\u00ed n\u00e1vratnost p\u0159i p\u0159evzet\u00ed funguj\u00edc\u00ed restaurace se podle McDonald\u2019s pohybuje kolem p\u011bti a\u017e sedmi let, u nov\u00e9 restaurace zpravidla \u010dty\u0159i a\u017e p\u011bt let. Pravideln\u00e9 platby spole\u010dnosti pak p\u0159edstavuj\u00ed p\u0159ibli\u017en\u011b 25 a\u017e 30 procent tr\u017eeb.<\/p>\n\n\n\n<p>\u201eJe d\u016fle\u017eit\u00e9 dodat, \u017ee 25 a\u017e 30 % tr\u017eeb nep\u0159edstavuje \u010dist\u00fd p\u0159\u00edjem spole\u010dnosti McDonald\u2019s, ale prost\u0159edky, kter\u00e9 se z velk\u00e9 \u010d\u00e1sti vracej\u00ed zp\u011bt do podpory zna\u010dky, syst\u00e9mu a restaurac\u00ed,\u201c uv\u00e1d\u00ed se v rozhovoru na <a href=\"http:\/\/tradeinfo.cz\">Tradeinfo.cz<\/a>.<\/p>\n\n\n\n<p>Zdroj ilustra\u010dn\u00ed fotografie: AdobeStock.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Provozovat vlastn\u00ed restauraci McDonald\u2019s znamen\u00e1 vstoupit do jednoho z nejzn\u00e1m\u011bj\u0161\u00edch fran\u0161\u00edzov\u00fdch syst\u00e9m\u016f na sv\u011bt\u011b, z\u00e1rove\u0148 ale po\u010d\u00edtat s vysokou po\u010d\u00e1te\u010dn\u00ed<\/p>\n","protected":false},"author":1,"featured_media":2838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[58],"tags":[],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2837"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2837"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2837\/revisions"}],"predecessor-version":[{"id":2839,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2837\/revisions\/2839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2838"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}