{"id":2871,"date":"2026-10-05T09:45:00","date_gmt":"2026-10-05T09:45:00","guid":{"rendered":"https:\/\/www.iforbes.cz\/?p=2871"},"modified":"2026-10-05T07:32:07","modified_gmt":"2026-10-05T07:32:07","slug":"l27-a-sterba-bike-propojuji-sily-na-ceskem-cyklotrhu-vznika-nove-silne-partnerstvi","status":"publish","type":"post","link":"https:\/\/www.iforbes.cz\/index.php\/2026\/10\/05\/l27-a-sterba-bike-propojuji-sily-na-ceskem-cyklotrhu-vznika-nove-silne-partnerstvi\/","title":{"rendered":"L27 a \u0160t\u011brba Bike propojuj\u00ed s\u00edly. Na \u010desk\u00e9m cyklotrhu vznik\u00e1 nov\u00e9 siln\u00e9 partnerstv\u00ed"},"content":{"rendered":"\n

Pra\u017esk\u00fd exkluzivn\u00ed cykloobchod L27 propojuje sv\u00e9 aktivity se spole\u010dnost\u00ed \u0160t\u011brba Bike, jednou z tradi\u010dn\u00edch zna\u010dek \u010desk\u00e9ho cyklistick\u00e9ho trhu. Propojen\u00edm vznik\u00e1 \u0160t\u011brba Bike L27, kter\u00e9 spojuje pr\u00e9miov\u011b zam\u011b\u0159en\u00e9 L27 s etablovan\u00fdm prodejcem nab\u00edzej\u00edc\u00edm \u0161irok\u00fd sortiment kol, rozs\u00e1hlou kamennou prodejnu, internetov\u00fd obchod a servis.<\/strong><\/p>\n\n\n\n

L27 se zam\u011b\u0159uje p\u0159edev\u0161\u00edm na individu\u00e1ln\u00ed stavby a pr\u00e9miov\u00e9 zna\u010dky jako Raymon, Factor, Colnago nebo Pinarello. Vedle prodeje a servisu stav\u00ed tak\u00e9 na komunit\u011b, pro kterou po\u0159\u00e1d\u00e1 spole\u010dn\u00e9 vyj\u00ed\u017e\u010fky, kempy a cesty na v\u00fdznamn\u00e9 evropsk\u00e9 z\u00e1vody. V\u00fdznamnou sou\u010d\u00e1st\u00ed nov\u00e9ho propojen\u00ed je pr\u00e1v\u011b spolupr\u00e1ce s n\u011bmeckou zna\u010dkou Raymon a napojen\u00ed na profesion\u00e1ln\u00ed cyklistick\u00e9 t\u00fdmy Kasper Crypto4me a Fany Gastro Integray L27.<\/p>\n\n\n\n

D\u00edky propojen\u00ed s L27 se mo\u017enosti obou spole\u010dnost\u00ed v\u00fdrazn\u011b roz\u0161i\u0159uj\u00ed. \u0160t\u011brba Bike p\u016fsob\u00ed na \u010desk\u00e9m trhu od po\u010d\u00e1tku 90. let a navazuje na zku\u0161enosti sv\u00e9ho zakladatele Roberta \u0160t\u011brby, b\u00fdval\u00e9ho \u010deskoslovensk\u00e9ho reprezentanta a p\u011btin\u00e1sobn\u00e9ho mistra republiky. Dnes provozuje p\u0159ibli\u017en\u011b 1 000 metr\u016f \u010dtvere\u010dn\u00edch velkou prodejnu na pra\u017esk\u00e9m Spo\u0159ilov\u011b, servis a internetov\u00fd obchod s nab\u00eddkou zna\u010dek jako Cannondale, Merida, Superior, Raymon, Kellys, Rock Machine, Woom nebo Author.<\/p>\n\n\n\n

Pr\u00e9miov\u00e1 cyklistika se propojuje se \u0161irok\u00fdm trhem<\/strong><\/p>\n\n\n\n

Pr\u00e1v\u011b rozd\u00edln\u00e9 zam\u011b\u0159en\u00ed obou spole\u010dnost\u00ed p\u0159edstavuje jeden z hlavn\u00edch d\u016fvod\u016f, pro\u010d jejich spojen\u00ed vytv\u00e1\u0159\u00ed na \u010desk\u00e9m trhu zaj\u00edmav\u00e9ho nov\u00e9ho hr\u00e1\u010de.<\/p>\n\n\n\n

L27 dosud stav\u011blo p\u0159edev\u0161\u00edm na pr\u00e9miov\u00e9m segmentu, individu\u00e1ln\u00edch stavb\u00e1ch, osobn\u00edm p\u0159\u00edstupu ke komunit\u011b prost\u0159ednictv\u00edm vyj\u00ed\u017ed\u011bk, kemp\u016f a cest na v\u00fdznamn\u00e9 cyklistick\u00e9 z\u00e1vody. \u0160t\u011brba Bike naopak p\u0159in\u00e1\u0161\u00ed v\u00edce ne\u017e t\u0159icet let zku\u0161enost\u00ed s \u0161irok\u00fdm maloobchodn\u00edm trhem, rozs\u00e1hlej\u0161\u00ed z\u00e1kaznickou z\u00e1kladnu, velkou prodejn\u00ed plochu, skladov\u00e9 z\u00e1zem\u00ed, internetov\u00fd prodej a zaveden\u00fd servis.<\/p>\n\n\n\n

Spolupr\u00e1ce tak umo\u017en\u00ed pokr\u00fdt v\u00fdrazn\u011b v\u011bt\u0161\u00ed \u010d\u00e1st cyklistick\u00e9ho trhu \u2013 od z\u00e1kazn\u00edka hledaj\u00edc\u00edho prvn\u00ed kvalitn\u00ed rekrea\u010dn\u00ed nebo d\u011btsk\u00e9 kolo p\u0159es horsk\u00e1 kola, kola na nezpevn\u011bn\u00e9 cesty a elektrokola a\u017e po z\u00e1kazn\u00edky po\u017eaduj\u00edc\u00ed individu\u00e1ln\u011b postaven\u00fd pr\u00e9miov\u00fd silni\u010dn\u00ed speci\u00e1l. D\u00edky rozd\u00edln\u00e9mu portfoliu obou obchod\u016f se nav\u00edc cel\u00fd nab\u00edzen\u00fd sortiment zna\u010dek v\u00edce ne\u017e zdvojn\u00e1sob\u00ed.<\/p>\n\n\n\n

\u0160ir\u0161\u00ed z\u00e1kaznick\u00fd z\u00e1b\u011br z\u00e1rove\u0148 pom\u016f\u017ee ob\u011bma zna\u010dk\u00e1m oslovovat r\u016fzn\u00e9 \u010d\u00e1sti trhu. Spole\u010dn\u011b nab\u00eddnou jak kola pro b\u011b\u017en\u00e9 z\u00e1kazn\u00edky, tak pr\u00e9miov\u00fd segment, kde hraje v\u011bt\u0161\u00ed roli odborn\u00e9 poradenstv\u00ed, servis a individu\u00e1ln\u00ed p\u0159\u00edstup.<\/p>\n\n\n\n

V\u00edce ne\u017e t\u0159icet let historie \u0160t\u011brba Bike<\/strong><\/p>\n\n\n\n

Ko\u0159eny \u0160t\u011brba Bike sahaj\u00ed do roku 1989, kdy Robert \u0160t\u011brba ofici\u00e1ln\u011b zah\u00e1jil v\u00fdrobu vlastn\u00edch r\u00e1m\u016f. V roce 1992 n\u00e1sledovalo otev\u0159en\u00ed vlastn\u00ed firmy, obchodu a v\u00fdrobny r\u00e1m\u016f.<\/p>\n\n\n\n

Z p\u016fvodn\u011b specializovan\u00e9ho cyklistick\u00e9ho podniku se b\u011bhem n\u00e1sleduj\u00edc\u00edch desetilet\u00ed stal obchod pokr\u00fdvaj\u00edc\u00ed horsk\u00e1, silni\u010dn\u00ed, d\u011btsk\u00e1 i elektrick\u00e1 kola, stejn\u011b jako kola ur\u010den\u00e1 pro j\u00edzdu po silnici i nezpevn\u011bn\u00fdch cest\u00e1ch. Nab\u00eddku dopl\u0148uje cyklistick\u00e9 oble\u010den\u00ed, komponenty a p\u0159\u00edslu\u0161enstv\u00ed.<\/p>\n\n\n\n

V\u00fdznamnou sou\u010d\u00e1st\u00ed podnik\u00e1n\u00ed z\u016fst\u00e1v\u00e1 tak\u00e9 servis. T\u00fdm \u0160t\u011brba Bike m\u00e1 dlouholet\u00e9 zku\u0161enosti s opravami, renovacemi i individu\u00e1ln\u00edmi stavbami kol a firma vedle samotn\u00e9ho prodeje dlouhodob\u011b stav\u00ed na n\u00e1sledn\u00e9 p\u00e9\u010di o z\u00e1kazn\u00edky. Dnes provozuje rozs\u00e1hlou kamennou prodejnu na pra\u017esk\u00e9m Spo\u0159ilov\u011b, internetov\u00fd obchod a cykloservis a nab\u00edz\u00ed \u0161irok\u00e9 portfolio j\u00edzdn\u00edch kol, elektrokol, komponent\u016f, oble\u010den\u00ed a p\u0159\u00edslu\u0161enstv\u00ed.<\/p>\n\n\n\n

Spojen\u00ed p\u0159in\u00e1\u0161\u00ed \u0161ir\u0161\u00ed nab\u00eddku i z\u00e1zem\u00ed profesion\u00e1ln\u00ed cyklistiky<\/strong><\/p>\n\n\n\n

Propojen\u00ed L27 a \u0160t\u011brba Bike otev\u00edr\u00e1 prostor ke spolupr\u00e1ci tak\u00e9 v oblasti n\u00e1kupu, logistiky, skladov\u00e9ho hospod\u00e1\u0159stv\u00ed, marketingu a internetov\u00e9ho prodeje. Jednou z hlavn\u00edch novinek je \u00fazk\u00e1 spolupr\u00e1ce s n\u011bmeckou zna\u010dkou Raymon. Na zna\u010dku navazuje tak\u00e9 spolupr\u00e1ce s profesion\u00e1ln\u00edm cyklistick\u00fdm t\u00fdmem Kasper Crypto4me a amat\u00e9rsk\u00fdm Fany Gastro Integray L27.<\/p>\n\n\n\n

V\u00fdznamnou sou\u010d\u00e1st\u00ed propojen\u00ed jsou rovn\u011b\u017e servisn\u00ed slu\u017eby. Technick\u00e9 z\u00e1zem\u00ed \u0160t\u011brba Bike se dopl\u0148uje s individu\u00e1ln\u00edm p\u0159\u00edstupem L27 a roz\u0161i\u0159uje nab\u00eddku slu\u017eeb pro b\u011b\u017en\u00e9 z\u00e1kazn\u00edky i majitele pr\u00e9miov\u00fdch kol a individu\u00e1ln\u00edch staveb.<\/p>\n\n\n\n

Ob\u011b zna\u010dky si p\u0159itom zachov\u00e1vaj\u00ed odli\u0161n\u00fd zp\u016fsob pr\u00e1ce se z\u00e1kazn\u00edkem. \u0160t\u011brba Bike stav\u00ed na rozs\u00e1hl\u00e9 kamenn\u00e9 prodejn\u011b, \u0161irok\u00e9m sortimentu a mo\u017enosti porovnat v\u011bt\u0161\u00ed mno\u017estv\u00ed kol na jednom m\u00edst\u011b. V Lum\u00edrov\u011b 27, kde dosud p\u016fsobilo L27, vznikne VIP z\u00f3na funguj\u00edc\u00ed na objedn\u00e1n\u00ed, s individu\u00e1ln\u00edm p\u0159\u00edstupem ke ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi, pe\u010dliv\u011b vybran\u00fdmi zna\u010dkami a vysokou m\u00edrou p\u0159izp\u016fsoben\u00ed kola konkr\u00e9tn\u00edm pot\u0159eb\u00e1m.<\/p>\n\n\n\n

\u0160t\u011brba Bike L27 tak propoj\u00ed v\u00edce ne\u017e t\u0159icetiletou tradici \u0160t\u011brba Bike s pr\u00e9miov\u00fdm a komunitn\u00edm p\u0159\u00edstupem L27. V\u00fdsledkem bude z\u00e1zem\u00ed, kter\u00e9 pokr\u00fdv\u00e1 \u0161irok\u00e9 spektrum \u010desk\u00e9ho cyklistick\u00e9ho trhu \u2013 od dostupn\u011bj\u0161\u00edch kol pro b\u011b\u017en\u00e9 z\u00e1kazn\u00edky p\u0159es servis a internetov\u00fd prodej a\u017e po nejvy\u0161\u0161\u00ed pr\u00e9miov\u00fd segment a profesion\u00e1ln\u00ed cyklistiku.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pra\u017esk\u00fd exkluzivn\u00ed cykloobchod L27 propojuje sv\u00e9 aktivity se spole\u010dnost\u00ed \u0160t\u011brba Bike, jednou z tradi\u010dn\u00edch zna\u010dek \u010desk\u00e9ho cyklistick\u00e9ho trhu. Propojen\u00edm vznik\u00e1<\/p>\n","protected":false},"author":1,"featured_media":2872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout"},"categories":[56],"tags":[762,81,761,760,763],"_links":{"self":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2871"}],"collection":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/comments?post=2871"}],"version-history":[{"count":1,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2871\/revisions"}],"predecessor-version":[{"id":2873,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/posts\/2871\/revisions\/2873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media\/2872"}],"wp:attachment":[{"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/media?parent=2871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/categories?post=2871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iforbes.cz\/index.php\/wp-json\/wp\/v2\/tags?post=2871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}